Johnson Jeng, CEO of Juno Power, knows how to succeed in a niche marketing. He has led his team to take their online eCommerce business to a monthly revenue of $100,000 within months! In this slideshow, we highlight the top 5 strategies at the core of his growing eCommerce business

1. 5 Things You Must Do
When Targetting a Niche Market
Featuring 'Juno Power'
Learn how they reached a monthly revenue of $100,000 within months!

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About Juno Power: It's an electronics company that designs and
manufactures external battery chargers for iPhone, Android, tablets, and
laptops. It's fastgrowing eCommerce business with global reach

3. What's a Niche Market?
It's a small but profitable segment of a market suitable for
focused attention.

5. êý
Juno Power had experienced a few failed product launches before.
The product(s) they launched were in a saturated category. Their
competitors had enough money power to market better.
That's when the idea of manufacturing a portable battery which can
jump start a car!
Identify your niche and build a product that stands out in a
crowded market

6. A fabulous PR agency launched paid press releases at a global
scale. The news was splashed across all major technical news
mediums like CNET (click here to read) and Gadget.
The products were sold out in 15 hours!
Bottom Line:
- Create a product that stands out in a crowded market serves
the need of a segment
- Work with an efficient PR company when launching products

7. ëý Pull Out All Stops to Build The Brand
Stop at nothing to do effective long-term branding of the right
product.
Even if that means cutting down on sales of other product lines or
losing a little money or deviating from the original vision you had
for the company.
“A powerfully branded product is like a blockbuster movie
with a great star cast.” says Johnson.

8. ìý Show Your Customer How Much You Care
Focus on providing a delightful buying experience to all of your
customers.
Johnson shared how he talks to customers even on a weekend
to address their concerns.
It’s important that lots of camaraderie is going around and
everyone in the team believes in extraordinary product delivery
and customer service.

9. Bottomline:
- Delighted customers become your indirect sales-force.
Checkout how customers go to length to even make
review videos for Juno Power

10. íý Stay Ahead Of The Pack
Identify a trend before it arrives; even if the current campaign or
product is working like a charm.
Follow the giants in your industry and watch out for the emerging
trends.
Time the launch of your niche product to sync with the mega
launches from industry giants.

11. Within days of the launch of iPhone 6, Juno Power launched their line of
high quality iPhone cables.
These were sturdy Apple certified cloth braided iPhone cables that didn’t
rip like the regular ones.
Bottomline:
- Innovate on the product line a bit and ride on the upcoming
trends in your industry.

12. îý Adopt A Dynamic Business Model
Learn to adapt and innovate your product line.
Pull your business partners in alignment to any new plan

13. Let's Sum it Up
Identify and define your niche.
Package it colorfully present it
to the customer beautifully.
Make sure nobody does it like you do.
Offer variety.

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