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Pinterest for Barilla
Pinterest Overview
Founded in 2010
70mio active users worldwide
500.000 business accounts
+14min average time on site
App available on iOs, Android and WP
Pinterest Demographics
32% Male 68% Female
28% US internet users on Pinterest
52% users consult Pinterest before purchase
25-34 most popular age group
28% GenZ on Pinterest
How does Pinterest work?
Register
Create Board
Start Pinning Contents you like
Follow Boards for suggestions
RePin from other Pinners
Like
Pin
Re-Pin
Like
Link to website
Comment
Follow
Share
Pinterest Features
Why Pinterest
From Ads
To relevant contents
From intrusion
To context
From undefined audience
To people interested in your contents
By targeting already interested users, you can
…drive traffic to your site
…engage your audience
…spread your contents
Pinterest for Barilla Proposal
Barilla target audience
Female
20-30yo
Urban areas
mid-high income
single/married
Recipes
Health
Well-Being
Fitness
Travel
Barilla audience interests
Pinterest Relevant Contents and Demographics
Pinterest has a match for every interest
Target audience with relevant contents
Engaged audience will
Click and go to Barilla website
Start following Barilla board
Repin content to engage more users
Start a conversation with the brand
Be exposed to Barilla brand while searching for
related contents
Budget
100.000 € 200.000 € 500.000 €
CPM 0,46 € 0,40 € 0,30 €
CPC 0,75 € 0,65 € 0,50 €
CPA 5-10€ 4,5-9€ 4-8€
Expected Results
100.000 € 200.000 € 500.000 €
Impressions 217.000.000 500.000.000 1.500.000.000
Click 133.333 307.000 1.000.000
Actions 10-20.000 45-90.000 120-250.000
More info about me
Contacts/Connections
Brands
Media and Creative Agencies
Startup Communities
Thanks
https://www.linkedin.com/in/matteosarzana
https://www.pinterest.com/zazzanm/

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Pinterest - Barilla Sales pitch