Presentation looks at when, why and how badges and rewards might be used in transmedia storytelling experiences.

2. • Signal
– What’s possible
– How to get best experience
– What’s expected
• Incentivize
– Good behaviour (community & personal)
• Reward
– Loyalty
• Long-term
• Frequency
• Volume
– “Personal development”
• Hard work
• Excellence
• Multiplatform Engagement
• Quest completion
• Social standing
• Community contribution
Especially important in transmedia when
“how to play” might not be known

3. • Experience will be unfamiliar to some
audiences
– can use badges to
• signal things to try, steps to take
• Incentivize experimentation
• reward effort
• Social
• Participatory
Want to encourage good community
behaviours (which can be at odds with
personal achievement rewards)

4. http://amyjokim.com/2012/09/19/social-engagement-whos-playing-how-do-they-like-to-engage/
Achievers
SocializersExplorers
Killers
Bartle types

5. http://amyjokim.com/2012/09/19/social-engagement-whos-playing-how-do-they-like-to-engage/

6. Express:
create, upload, tweet, post;
Collaborate:
comment, like, help, curate,
vote, rate
Explore:
collect, interact;
Compete:
win
(Express & Collaborate)
IndividualCommunity
Things people like
to do Signalling
Points table,
Fanfare (public awards)
Activity Badge Tree;
Character Development Map;
Locked badge list
Our
Goal
Strengthen the
community
Deliver better
personal
experience

9. • There are three badge categories:
– Hotel badges
reward loyalty and community contribution
– Character badges
reward community contribution and multi-
platform engagement
– Game badges
reward quest completion, activity, achievement
and excellence.

10. Need to cap at one
interaction per day to
prevent spammy
behaviours. Want this
to be a reward, not a
challenge.

11. This signals a
“hidden” delight
Signal that there’s
avenues to explore
without giving away
the story

12. • Be careful what you wish for
– Choose your incentives wisely
• Balance the economy
– Reward without effort leads to spam