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What is packaging and its functions
- 2. What is packaging? • Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. • In many countries it is fully integrated into government, business, institutional, industrial, and personal use.
- 3. Logistical functions Facilitate distribution Protect both product and the environment Provide information about conditions and locations Marketing functions Graphic design, format Legislative demands and marketing Customer requirements/consumer convenience for end use as well as distribution Environmental aspects Recovery/Recycling Dematerialization One- way vs. reusable package Toxicity
- 4. What is logistical packaging? • The science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. It also refers to the process of design, evaluation, and production of packages. • Packaging has a significant impact on the efficiency and effectiveness of retail supply chains, where improvements can be achieved through the adaptation and development of the concept of packaging logistics.
- 5. •Packaging Logistics should be considered as an integrated approach, where both systems of packaging and logistics interact, complement and adapt to each other. • Packaging specifications directly influence the time required for completing packaging operations which ultimately affects product lead time and due date performance (delivery) to the customer.
- 6. PURPOSE Physical protection Barrier protection Marketing Containment or Agglomeration Security Portion control Convenience Information transmission
- 9. Marketing
- 12. Portion control
- 13. Convenience
- 16. CASE STUDIES
- 22. ● Changing the packing system ● Filling up the truck to its optimum level ● “Cluster Supplier” ● Applying the same concept for other similar products SOLUTION
- 26. “The Glimma packaging redesign is a typical case that shows how simple packaging changes can make a huge impact on transportation volumes and thereby costs, as well as environmental impacts.” Mr. Stefan Nilsson, Need Planner IKEA
Editor's Notes
- Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells
- “The process of planning, implementing and controlling the coordinated Packaging system of preparing goods for safe, secure, efficient and effective handling, transport, distribution, storage, retailing, consumption and recovery, reuse or disposal and related information combined with maximizing consumer value, sales and hence profit.”
- hysical Protection - The objects enclosed in the package may require protection from, among other things, shock, vibration, compression, temperature, etc. Barrier Protection - A barrier from oxygen, water vapor, dust, etc., is often required. Containment or Agglomeration - Small objects are typically grouped together in one package for reasons of efficiency. Information transmission - Packages and labels communicate how to use, transport, recycle, or dispose of the package or product. With pharmaceutical, food, medical, and chemical products, some types of information are required by governments. Marketing - The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Package design has been an important and constantly evolving phenomenon for dozens of years. Security - Packaging can play an important role in reducing the security risks of shipment. Packages can be made with improved tamper resistance to deter tampering and also can have tamper-evident features to help indicate tampering. Convenience - Packages can have features which add convenience in distribution, handling, display, sale, opening, use,reclosing and reuse. Portion Control - Single serving or single dosage packaging has a precise amount of contents to control usage. Bulk commodities (such as salt) can be divided into packages that are a more suitable size for individual households. It is also aids the control of inventory: selling sealed one-liter-bottles of milk, rather than having people bring their own bottles to fill themselves.
- Primary packaging, consumer packaging or sales packaging Packaging which is in contact with the product. The packaging that the consumer usually takes home Secondary packaging Secondary packaging is designed to contain several primary packages Tertiary packaging Used when a number of primary or secondary packages are assembled on a pallet or roll container. Group packaging Packaging which is conceived to facilitate protection, display, handling and/or transport of a number of primary packages Transport packaging, industrial packaging, or distribution packaging Packaging which is conceived to facilitate handling, transport and storage of a number of primary packages in order to provide efficient production and distribution as well as prevent physical handling and transport damage Display packaging Same as group packaging, quite often with an emphasis on display features Retail packaging Same as group packaging with a special emphasis on the design to fit in retail Used packaging Packaging/packaging material remaining after the removal of the product it contained