With today's technological advancements, even an individual can build a fantastic application/product/service. But to make it grow, sustain, and scale, they need the support of their community, i.e. their actual, dedicated users. Communities help businesses connect with their users and learn how to improve their offerings. In addition, communities support businesses while they grow, challenge them to break barriers, educate them on their target market, and raise their overall standards and practices. Interested in learning more about what communities can do for your business? Register for our upcoming webinar to learn how to nurture a community around your product/service to improve your customer experience. Agenda: 1. Challenges businesses face today 2. Importance of building a community 3. How to nurture a self-sustaining community 4. Challenges in building a community 5. Role of community in improving CX

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2. SalesIQ
Why community?
We humans, by nature, are social
animals

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The pandemic distancing
Even with our tech advancements, we struggled

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It's not just about loneliness
Living alone leads to physical and psychological health risks

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An individual can build a fab product
But an individual can't grow, sustain, or scale a business

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No business is an island: Everyone needs their community
We crave a sense of connectedness, belonging, and meaning.
So does a Business.

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No business is an island: Everyone needs their community
No one has gotten to where they're completely on their own

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What is community?
A group of actual, dedicated users of your
product/service/application

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Agenda
Challenges businesses face today
Importance of building a community
How to nurture a self-sustaining community
Challenges in building a community
Role of community in improving CX

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Challenges businesses
face today

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Challenges businesses face today
You’re no longer competing with companies offering similar products or services.
Rather, the competition is now with every business interaction your customers
have.
- Dan Gingiss
Capturing attention

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Challenges businesses face today
Churn
Your customers are not going to stay with you forever.

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Challenges businesses face today
Becoming irrelevant

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Challenges businesses face today
The story of Nokia

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Challenges businesses face today
The story of Nokia
Nokia failed to understand that mobile devices are now a
lifestyle product

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How can building a community help brands avoid these
mistakes? What can community do for you?

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Importance of building a community
• Enable collaboration between various stakeholders
• Broaden your brand's awareness
• Create a sense of shared accountability
• Establish a positive reputation and earn trust
• Get new inspiration/ideas
• To grow your business

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Why build a product instead of just a community?
Only when you have a great product, people'd want to rally behind you

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Collaboration between various stakeholders

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Avoid what Blackberry did
Instead of asking the community, they assumed

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Don't assume. Always ask
It's always better to have fresh and multiple set of eyes on your work

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What happened with Windows 11
Even the corporate giants are relying on their community for many tasks

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Community will expand your network
In the business world, your net worth is calculated from your network.
Community can directly impact your net worth.

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Broaden your brand's awareness

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What did Notion do?
It created a sense of FOMO among the non-users and made them think
that the users of Notion are intellectually superior,
even though it's just a note-taking application.
All of the brand awareness was done at zero to minimal cost to Notion

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Create a sense of shared accountability
Communities help businesses stay accountable to their words

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Establish a positive reputation and earn trust
Your prospects would believe your fellow users than
what you're saying about yourself

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Get new inspiration/ideas

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Zoho SalesIQ's Auto Pilot

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To grow your business
• Community enable and encourage collaboration between various stakeholders,
• Community helps you broaden your brand
awareness,
• Community create a sense of shared accountability,
• Community help you establish a positive reputation and earn users' trust,
• Community helps you get inspired and get new ideas,
• When your community serves you as a safe haven and
• Community buildup your resilience to the external changes,

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Benefits of having a
community

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A strong community help you serve your customers better
Learn what you're doing right Get feedback from your community
Implement the suggestions

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When you've a great community,
it can decrease your marketing costs by almost 50%.

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Promote your brand's values
Just do it

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Reduce your service cost
I go to the community page to find solutions. Not to the support

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Nurturing a community resembles domino effect
As engagement grows:
Community gets smarter
They respond fast
Generate more value

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Why should a community be self-sufficient?
Your community should operate with minimal resources from your end.
Be it human resource or financial resource

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Challenges in building
a community

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Challenges in building a community
• It's not going to happen overnight
• Navigating the direction of the community
• Keeping the engagement ratio stable

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Challenges in building a community
• It's not going to happen overnight
• Navigating the direction of the community
• Keeping the engagement ratio stable

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Challenges in building a community
• It's not going to happen overnight
• Navigating the direction of the community
• Keeping the engagement ratio stable

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Challenges in building a community
• It's not going to happen overnight
• Navigating the direction of the community
• Keeping the engagement ratio stable

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Nurturing a community to
improve CX

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What is customer experience?
How your customers feel when they see,
understand, & interact with your product.
Marketing Sales Support
It also includes your brand's attitude towards customers

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Nurturing a community to improve CX
• Communities let you learn what your actual users actually want
• Communities will give you honest feedback
• When you've an awesome community, it'll take a heavy load off your support team
• For your pre & post-sales, community can give you a hand in improving the CX
• Communities can help you identify high-value customers

46. SalesIQ It's all about making customer's happy, isn't it?
Improving customer experience

47. SalesIQ
Visitor tracking
Codeless bot builder AI bot
Profile enrichment
Lead scoring
An all-in-one customer engagement intelligence

48. Thank
You
@zohosalesiq
www.zoho.com/salesiq
support@zohosalesiq.com
To schedule demo:
https://www.zoho.com/salesiq/free-demo.html