An overview of how and what India ordered food online in 2015. These delicious insights are powered by 1 Million+ online orders placed on Zomato over the last 8 months.

1. HOW INDIA ORDERED FOOD ONLINE IN 2015
8 months, 14 cities, 15,000 restaurants, and 1,000,000+ online orders later...
A ZOMATO REPORT

2. CHENNAI
DELHI NCR
MUMBAI
KOLKATA
PUNE
BANGALORE540
450
490
HYDERABAD 625
500
690
640
AVERAGE ORDER VALUE (INR)
Kolkata has consistently maintained the highest average
order value across all metros in India. The average order
value across 14 cities in India is INR 541.

3. ORDER SOURCES
Over 85% of users order food online using their mobile phones
iOS
29%
ANDROID
53%
14%
WEB
4%
MOBILE WEB

4. SOME OF THE MAJOR BRANDS ON BOARD

5. PAYMENT METHODS
India has primarily been a CoD market, but the
share of online payments is increasing steadily
Dec
CASH ON
DELIVERY 70%
NET
BANKING
16%
WALLET 10%
CARD
4%
Sep
80%
12%
5%
3%

6. DISCOUNT VS. RETENTION
Deep discounting does not build brand loyalty
5 1 1
38%
43%
>30%
OFF
20-25%
OFF
10-15%
OFF
14%
NUMBER OF
WEEKENDS
DISCOUNTS
OFFERED
RETENTION RATE
OVER SIX WEEKS

7. DELIVERY EXPERIENCE
3.5
4
SEPJUN JUL AUG DECOCT NOV
USER RATING
(SCALE OF 1-5)
Improvement of end-user delivery experience
by restaurants and logistics partners

8. INTERESTING FACTS
SINGLE HIGHEST VALUE ORDER:
INR 21,500
MOST FREQUENTLY ORDERED ITEMS:
Chicken Biryani, Burger, Butter Chicken,
Pizza, Hakka Noodles
FAVOURITE CUISINES:
North Indian, Chinese, Italian,
South Indian, Health Food