1.
Speak Sooner
Social Media Campaign and Strategy March, 6, 2014

2.
All Marketers tell you to start your pitch with the client first.
'The client's needs,
Challenges they face,
Proving you know them,
Then ... Provide Solutions.'
!
We at Galahad
Productions
Want The Client
To know about us...
what we stand for,
And why.
Anyone can identify
your business' or organization's
issues ...
Almost all can even come up with
Solutions. But how do you know
to trust them?
!

3.
dia is
l Me
ia
Soc
ising
dvert
A
David Mackenzie Ogilvy, CBE,
(23 June 1911 – 21 July 1999),
was an advertising executive.
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He is widely hailed as "The Father of Advertising." A Baby Boomer Hero
Along with P.T. Barnum, Joel Bauer, Jay Levinson and Howard Bloom,
David Ogilvy have all served directly and posthumously as mentors to
Galahad Productions.

4.
That's great info, Chris. But,
what does it have to do with
Speak Sooner?
Excellent question, Celia!
Representing a
Brand Means
embodying that
Brand, Truthfully.
It may be Old Fashioned, but Galahad Productions
only works with those brands we can truly embody,
those we believe in and understand.
!
All Social Media Strategies come from knowing the
Client as well as that Client's Mission, how else can
we represent that Mission online, Honestly?

5.
"The idea is that when we portray something
through social media, it should be a person trying to
communicate to another. Even when it is a planned
reach, such as on Facebook, it is usually at a
community level. At that point, the person brings his
unique personality to the post...
This humanizes the brand."
!
!
!
!
- Karthik Srinivasan,
social media national head, Ogilvy

6.
Okay, Chris, we know
you and we know your own
integrity matches ours ... how do
we get started?
Social Media is growing and its
value base, user trends, websites
and demographics change so
quickly - you need help. We know
just where to start ...
Of Challenges...

7.
PROBLEM:
How well do you know ...
"Customer" &
"Target Demo" are
just people who
need your help.
Your Customer?
!
"Advertising should be designed to
help people, to serve people - to make
people's lives better."
- Jay Levinson

8.
PROBLEM:
!
All of a sudden it's
!
!
!
!
!
!
In America ...
!
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Do you know where your Baby
Boomers spend their time
online? When? How long?

9.
SOLUTION:
Most Social Media "Pro's" use algorithms or third
party Systems Analysis ...
At Galahad Productions we do our own
math and systems analysis to retrieve
accurate, relevant, up date, invaluable
data about your audience.

10.
This is what those Information
Systems end up looking like...

11.
This is how
Information
Systems Analysis
ends up,
presented
Visually and
Simply
Its a long process...

12.
Process:
!
Data Collection
Collation / Systems Analysis
Extrapolation to relevant Social Media
Deployment Strategy Creation
Deployment Strategy Presented to Client
Deployment

13.
Thank you both. Here then, is
Galahad Production's Social Media Strategy
For Speak Sooner Dot Org...

14.
1: What sites should be used to target Baby Boomers?

15.
This is where we are going to stop
for now. Twitter and Facebook require
their own presentations in order to learn
how best to use, how Galahad's Deployment
needs to be followed and most especially how
one can very easily damage their Brand in the
blink of an eye without the proper instruction ...

16.
Professional set up ourselves/assisted
set up of all Social Media Sites for set up fee.
(Along with added valuable tips and best use plans.)
Daily Maintenance of all Social
Media Sites should be left to us as
well, fees can be discussed. Really,
this is a Ton of daily work. Far more
than 1 or 2 could manage alone.
Daily Maintenance of all Social
Media Sites could be done
in-house, to keep costs down, but
would require a one time
investment in order to fund
development of a Strategy Guide.

17.
Chris, if we do
decide to have you run
all the sites, how long
are you proposing?

18.
For a brand like Speak
Sooner, I would recommend a
3-6 month Campaign.
Any amount of time shorter than that
you're really not going to be getting the
statistical feedback you need to decide
what works best, or how best to adapt.
!
"Adaptation is the result of time, creative problem
solving and understanding collected data.
In real time." - Chris Z.

19.
Galahad Productions would handle this by working
with you to discuss image-personality.

20.
I wrote down what she said-in her own words-and
filed the note in her medical record. Reading it, her
Oncologist was prompted to ask in the next visit:
"Tell me what you don't understand, and what you hope for."
–Celia Engel Bandman

21.
"What Speak Sooner accomplishes
is the real reason Galahad Production's
wants to be involved. Please do keep all
discounts between us, the work you are
doing is too important, too needed, too
courageous to be overlooked-or worseunable to benefit from what We can
offer you ... simply because of cost. I'm
willing to provide options, to work with
you, and to generate more traffic than
possible alone. Together we can help
many."
-Galahad Productions

22.
For example, a recent post from
Galahad Productions,
a post disguised as pure content.
!
This SMM / Advertising created
a surge in followers, traffic and
recognition from the Professional
Social Media Marketing Community,
on FB, Pinterest, Twitter and
LinkedIn.
All with 1 post.

23.
Galahad Productions • 12 days ago
Chris Zubryd - 23 hours ago via Pinterest Realistic Beautiful SMO/Marketing Stock Photos is a pretty
ok start. If that was the paradigm of concern. Galahad Productions is grateful to the image makers,
the models', crews, collectors and distribution teams.
But what we really want as Online Marketers what we NEED - is to hire more young Women. Let's test
the Female Millennial work force WITHOUT ANY online marketing experience and give them a ton of
responsibility, expectations support management and finally - a brand new experience. Then, let's
make sure once and for all these young Women are shoulder to shoulder when we, the changers of
trends, the designers of mass cultural emergence - all who read FEAR in marketing website advice
now and see misunderstood terminology in columns written by pro's, zero connectivity to young
consumers that we are ready for true change.
Trending Site's have a Trojan Horse of REAL danger, facing SMO/SEO/B2B in 2014: Outmoded
patterns of thinking. Our rational view of the world in stable, solid structures is at best limited; instead
we seek clarification through the concept of liquidity, in which the liquid structures, constantly on
the verge of chaos, have the greatest potential for creation. Snap Chat used by advertisers in 2014?
What about creation? Vine deployed to extend Video Snap Chats as Contests with Social purpose?
A liquid universal gain for humanity AND commerce? A last image of life carried across vast country
and great distance - one mobile device at a time, till the the last light of a singular human
incandescence now become multiplicity - can gift the eyes of grateful parents last.
The newest and youngest set reject viewing the world through a solely anthropocentric perspective
and instead gains insight through an insistence on viewing nature from a non-anthropocentrically
hierarchized environment. In this liquidity, we see the power to self-organize and further, the ability
to form an ethics of sorts, one untouched by human static control, and which allows an existence at
the edge of creative, flowing chaos. Welcome, to the new SMO. It's the path of the new culture,
the new human.