This document discusses achieving better market fit for period tracking apps. It emphasizes the importance of talking to users through formative, generative, and evaluative research before building products. This research should explore the diversity of user experiences, such as different life stages, medical conditions, and body perceptions. Both spectrum and segmented research approaches are recommended to gain insights into genuine unmet user needs.

1. better, faster, stronger market fit
MikeLaVigne,Clue

4. “Finally. A period tracking app that
doesn’t look like My Little Pony is
having her period.”

7. mission-driven
female founded
IdaTin

11. insight-driven product development

12. 1. formative
2. generative
3. evaluative

13. talk to someone
before building something

14. quantitative / qualitative

15. fail fast, fail often

16. better, faster, stronger, market fit

17. market fit
“The degree to which
a product satisfies a strong
market demand.”

18. better = empathetic

19. faster = fewer and smaller iterations

20. stronger = genuine unmet need

21. better

22. empathy

23. “What do women want?”

24. What is “woman” ?

30. formative research

31. faster

32. ?

33. build all hypotheses
build after evaluating hypotheses

35. generative research

36. stronger

37. segment research

38. spectrum research

39. “factors of diversity”

40. • life stages
• birth control types
• relationship types
• genders
• sexualities
• education levels
• medical conditions
• reproductive goals
• body perceptions
• impairments

46. Spectrumresearch increases diversity
to find patterns that connect people.
Segmentedresearch emphasizes
simplicity, so patterns are easier to find.

47. Spectrumresearch increases diversity
to find patterns that connect people.
Segmentedresearch emphasizes
simplicity, so patterns are easier to find.

48. [ screen shot of article ]

49. also formative research

50. break it

51. @MikeLaVigne_