By Mathias Pastor (https://twitter.com/pastormhm), Director at The Family Roch Delsalle, CTO at Proprioo (https://www.proprioo.fr/) Jade Francine, Cofounder & COO at WeMaintain (https://wemaintain.com/) Marc Lebel, CEO at LouerAgile (https://www.loueragile.fr/) Real estate is everywhere. It’s part of our daily lives, of who we are and how we live, move, work - a pretty broad category. And it’s the kind of sector that can easily be termed “slow.” Slow in adapting to new technology, slow in responsiveness to customers…. Some people think having a spreadsheet is already a win 

1. WHAT’S UP IN REAL ESTATE
By Mathias Pastor,
Director at The Family

2. Why does it matter?
1. It’s the single biggest asset class
2. It’s the most important
consumption category
for most people

3. What opportunities are
there?
1. Reshaping the asset class
2. Enhancing the consumer experience
3. Construction & Housing Services

4. Some weird things about
the asset class
1. Binary ownership
2. Illiquidity
3. Net Worth Concentration
4. Yields aren’t maximised

5. Net Worth Composition per decile (France)

6. Net Worth Composition per OoM (US)

7. A COUPLE COOL TAKES

8. The Buyer/Seller/Landlord/Renter
Consumer Experiences are all awful
1. Low barriers to entry + no
product differentiation => no
customer loyalty
2. Very small take rate builds
misalignment between
homeowners/tenants and
agents

9. Average Consumption Expenditure (US)

10. SOME STARTUPS TRYING TO MAKE THEM BETTER

11. Construction & Housing/RE Services
need some shaking up too..
1. Construction costs have exploded
& too few homes are being built
2. Maintenance services are
fragmented, expensive &
unreliable, with shrinking supplies

12. ...AND SOME FOUNDERS ARE ON IT.

13. MEET THE
ENTREPRENEURS
🔥💖🔥

14. Tomorrow, real estate agencies will
be caring, transparent & responsive

15. Today’s real estate agents have a lot of software
● Build on a old stack
● Not so easy to use
● Often outdated

16. Today’s real estate agent rely on web-portal for
marketing
CREATE AD
Multicast
software

17. Today’s real estate agents have more and more
constraints
● ALUR law 2014 (-25% for rental agency
fees)
● GDPR (€ 400,000 fine for a Real Estate
agency)
● Rent control in Paris

18. Today’s real estate agents equation
BAD SOFTWARE + PORTAL DEPENDENCY + LAW CONSTRAINTS
=
SLOW SERVICE

19. What being “SLOW” means
● Less time talking to customers
● Bad customers reviews
● High churn
● High cost of operations

20. What being “SLOW” means
*source https://www.consortium-immobilier.fr/sondage-que-pensent-les-francais-des-agents-immobiliers.html
68% of french people
have a bad image of real estate agents*

21. Tomorrow, real estate agencies
will build their own software

22. Why building your own software ?
● Dogfooding (using your own product)
● Automation
● Being data-driven

23. Tomorrow’s real estate agent equation
GREAT PRODUCT + DATA DRIVEN + AGILE PROCESS
=
FAST SERVICE

24. Being FAST is not just a feature
● You have time to take care of customers
=> Good customer reviews
● You can be responsive to customer’
requests
● You are proud of your work =>
transparency

25. LouerAgile is fast by design
We first focus on tenants by
creating the fastest alert
system for Real Estate

26. 3 years later
1 out of 3 tenants use LouerAgile
to rent an apartment in Paris

27. Today's tenant is tomorrow's landlord

28. Now we’re building a “just move-in” experience
● High quality ads with Virtual-tour and
Google Street-View
● Online-application
● Electronic-signature for leasing
agreement

29. We automate a lot of things
● Application process
● Leasing agreement generation
● Rental payment
● No physical visit

30. Which means more revenue for landlords
x4 faster to lease an apartment
better tenants qualification
less unpaid rents

31. loueragile.fr
marc@loueragile.fr
@marclebel

32. Improving real estate agent's day
to day
8 Jan. 2020

33. 1.
Introduction
What is Proprioo ?

34. - Born from a personal
experience
- A few months later I met
them while trying to sell my
apartment !

35. 41
Broker’s don’t deliver
Lack of transparency
Lack of reactivity
High prices average com of 4.87% in Paris

36. 42
Broker’s don’t deliver
68 % of the French population has a negative
opinion on real estate agents

37. 43
They saw a huge opportunity
1 million transactions per year just in France

38. 44

39. 45
Current scale & numbers
100Recruitments
1000+Properties sold
10 millions €Saved in commission by our clients
26 millions €Raised

40. 2.
How product helps us improve our
agent’s day to day

41. 47
Our Product
Allows our agents to handle more customers
while ensuring higher standards of service
Improves our customer experience
Helps our agents to focus on their
productivity

42. 48
Feature showcase
It allows our buyers to book a viewing at any
time of the day
It naturally optimizes our agent’s calendar
One feature I want to showcase today

43. 49
Feature showcase
Let’s take a given agent with a
few viewings in his calendar
Two apartments: 75002 & 75011

44. 50
Feature showcase
best slots to visit
75011
best slots to visit
75002

45. 51

46. 52
Some advices
Experiment with low tech solutions first
Industrialize when you have strong convictions
it will bring value
Embrace adoption and trust or it won’t succeed

47. 53
simple reliable
efficient

49. How to adapt your product
to the real estate reality ?
The Family - January 8th, 2020

52. Our reality
10%38% vs.
Other industries Real Estate

53. Our reality
Culture of restricted network (RICS, etc.)

54. Our reality
Complex & diverse decision making units

55. Product

56. Product
Keep It Short & Simple

57. We rise by lifting others

58. Website thefamily.co
Youtube Startupfood
Insta Welcome2TheFamily
Apple Podcast The Family
Events The Family Meetups
THAT’S ALL FOLKS
TALK TO PEOPLE YOU DON’T KNOW