14. Sources won’t track themselves
No referrer = no source
No source = Direct traffic
mercredi 30 octobre 13
15. 5 parameters available
Source
Medium
Campaign
Content
Term
mercredi 30 octobre 13
Referring website (eg: twitter, youtube, internal, etc.)
Type of referral (eg: email, social, display, organic, cpc, etc.)
Date + Topic (eg: 20131012_free_shipping)
Use it for segmentation (eg: «women» vs. «men»)
Use it to add a keyword (if relevant)
OPTIONNAL
OPTIONNAL
27. RECAP
1 Stop tracking yourself
1 Real-time is a waste of time
2 Define goals
2 Time spent on site is useless
3 Track sources
3 Bounce rate is not evil
cyril@hublo.co
mercredi 30 octobre 13