2-sided marketplaces are an extremely powerful force. Entire industries are being disrupted by the power of marketplaces like Airbnb (hospitality), Uber (transportation), Elance (Work), but building a 2-sided marketplace presents incredibly higher risks and challenges than the average product/market fit journey of a startup. In this workshop Sal Matteis covers some of the challenges one faces when building a 2-sided marketplace and provides practical *hacks* on how they can be overcome.

1. Hacking Two-Sided Marketplaces
marketplacehack
@sal_matteis
angel.co/salmatteis
linkedin.com/in/matteis
Friday, October 18, 13

2. Sal Matteis,
CEO-Founder Milkster
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Friday, October 18, 13
- Marketplaces
2 Years
- Operations
- Product Mgmt
- Real time Ad Platforms
@sal_matteis

3. F**king Hard
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4. 2 X the Risk
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5. Alex Osterwalder
Supply
Demand
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Ash Maurya
Supply
Demand

6. 5 X the Time
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7. Indiegogo = 4 Years
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8. v.s.
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9. What type of Marketplace are you building?
Global
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Local
Glocal
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10. YOU = Insane
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11. MarketplaceHacks
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12. #1
Know your customer
better than anyone else
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13. #2
Love the problem you are
solving
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@sal_matteis

14. marketplacehack
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15. You’ll get dirty
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16. #3
Liquidity is
everything
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17. It’s a game of balls
Demand
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Supply
@sal_matteis

18. Design for Liquidity
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19. Force Matches
Manually
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20. Focus
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21. Collectables
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22. #4
Start from the side with
the biggest pain
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23. Get them single player
utility
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24. ...but Validate the pain
exists on both sides.
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25. #5
Get distribution from
existing platform
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Friday, October 18, 13
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26. #6
Figure out how are you
customer paying you
Data Time
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Trust
@sal_matteis

27. #6
Constantly Iterate around
your Customers
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Friday, October 18, 13
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28. TALK
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29. #7
OOO (Obsessively Optimize Operations)
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30. Pipeline Mgmt /
User Acquisition
Lead
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Prospect
Customer
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31. #9
Balanced Team
1X developer/designer
2X community
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32. #10
Stick to your Vision
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33. Good luck
marketplacehack
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@sal_matteis