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“How to build great apps on the product side ?” with Bao Dinh @ HotelTonight 


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Did you know that an average of 2000 apps are released every day on the Apple Store? And there's even more on Google Play...So if you want to make a difference within all the noise, check these slides!
By Bao Dinh:

At TheFamily, we believe anyone can be an entrepreneur:

Published in: Internet
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“How to build great apps on the product side ?” with Bao Dinh @ HotelTonight 

  1. 1. 1 CONFIDENTIAL 190 employees The MARKET LEADER for mobile last-minute bookings 22 MILLION downloads 17,300 top hotels 2,100 cities, 39 countries SF HQ, 3 INT’L OFFICES Who we are
  2. 2. 2 CONFIDENTIAL Spontaneous Consumption Location Has Meaning Curated Selection MOBILE Price Transparency Self-Serve Booking Comprehensive Selection WEB 1.0 ReinventingOnline Travel for the Mobile Era Human relationship Personal Advice Indirect bookings OFFLINE
  3. 3. 3 CONFIDENTIAL GUESTS Discover and book great hotels at amazing values HOTELS Sell perishable inventory that would have otherwise gone unoccupied Our Value Proposition
  4. 4. 4 CONFIDENTIAL 3 TAPS 1 SWIPE 10 SECONDS Mobile-First,Streamlined App
  5. 5. 5 CONFIDENTIAL Voice of the customer: Amazing deals, in ‘best of category’ hotels, with an unrivalled UX Review Highlights 5 Mar ‘17 Amazing deals Easy to use Awesome selection 1 2 3
  6. 6. 6 CONFIDENTIAL 15 RESULTS 527 RESULTS IRRELEVANT MESSAGING FILTERS IN 3 PLACES Simplicity & Value Make us Superior to Legacy OTAs
  7. 7. 7 CONFIDENTIAL HT PROS Chat based concierge for high value bookers HT PERKS Loyalty program – the more you book, the better the deals GEORATES Receive targeted discounts based on your location Continued InnovationDrives Unique Features
  8. 8. 8 CONFIDENTIAL Data Insight Impact Impact Insight Data We are impact driven, rather than insights driven
  9. 9. 9 CONFIDENTIAL Impact Insight Data Inclusive Attractive Location Opaque 10101010 Interviews
  10. 10. 10 CONFIDENTIAL • Mobile Only • Highly Targeted • Incremental • Unique We leverage powerful data only availableon mobile: LOCATION
  11. 11. 11 CONFIDENTIAL Try… Try again... And again...
  12. 12. 12 CONFIDENTIAL Keep It Simple
  13. 13. 13 CONFIDENTIAL • Hotels • Users • Conversion
  14. 14. 14 CONFIDENTIAL THANK YOU! Bao Dinh Regional Director baodinh @bao_dinh1 THEFAMILY €20 off your first booking (€120 min spend)