If you don’t have a plan for growth, it is going to be hard for you. Growth requires a rigorous process from day one and in this workshop, Julien will talk about how to do that with Canvas. It will also be a way to go further and to learn all the good practices to track important things and the strategy to brainstorm, prioritize, test, analyze, optimize or kill your experiments. Julien Le Coupanec is Growth Hacker at TheFamily. He helps many of our startups build sustainable growth practices, and is also a teacher at our Growth Hacking school.

1. THE GROWTH PROCESS
#TFWORKSHOP

2. TheFamily
code: lamifasisi
WIFIWIFI

3. DISAGREE ON TWITTER!
#TFWORKSHOP

4. #TFWORKSHOP
HOW TO BUILD YOUR GROWTH PROCESS WITH
CANVAS?
JULIEN LE COUPANEC
GROWTH HACKER AT THEFAMILY
@LECOUPA

5. STARTUP WORKSHOPS
THE GROWTH PROCESS

6. NAPOLÉON ONCE SAID:
“WAR IS 90% OF INFORMATION”

7. ILLUSTRATION OF THE GROWTH PROCESS
LET’S TAKE OUR TIME ON THAT POINT
TRACTION
THINGS THAT DON’T
SCALE
PROBLEM WORTH
SOLVING?
GROWTH
SEO / SOCIAL
PAID ADVERTISING
SALES
WORD OF MOUTH
TRANSITION
PRODUCT/MARKET FIT
GROWTH EQUATION
HIGH TEMPO
EXPERIMENTATION

9. YOU HAVE TO DO A LOT OF THINGS
MANUALLY BEFORE FINDING SOME
TRACTION PATTERNS.

10. IT IS OFTEN EASIER TO FIND FURTHER
GROWTH IN A CHANNEL THAT IS
ALREADY WORKING
THAN IT IS IN A COMPLETELY NEW ONE.

11. WHAT YOU SHOULD KNOW
ABOUT A PRODUCT/MARKET FIT

12. AT THE END OF THE DAY
ARE THEY UNDERSTANDING THE VALUE?
ARE THEY USING YOUR PRODUCT?
ARE THEY SHARING? (SOCIAL + WOM)

13. BE CAREFUL, IT IS EASY TO
WASTE MONEY YOU HAVEN’T REACHED
PRODUCT/MARKET FIT.

14. NO PRODUCT/MARKET FIT?
DON’T FOCUS ON GROWTH YET.

15. KEEP IN MIND THAT
THE HIGHEST FORM OF TRACTION IS WHEN
PEOPLE ARE PAYING ON THE SERVICE.

16. VERO UNDERSTOOD WHEN THEY REACHED
PMF BY THE WAY PEOPLE STARTED TO FILL
REQUESTS ON THE SUPPORT CENTER.

17. THE CANVAS FRAMEWORK
IF YOU DON’T PLAN FOR GROWTH, IT IS GOING TO
BE HARD TO GROW

18. DEMONSTRATION

19. THE CANVAS PROCESS
WHAT YOU MUST REMEMBER
- IDEAS: Where you keep track of the experiments to conduct.
- TESTS (PIPELINE): What are the experiments being conducted?
- KNOWLEDGE BASE: Browse your experiments.
- DASHBOARD: Statistics, team nomination, weekly growth
meeting.

20. SLACK INTEGRATION

21. REQUEST AN INVITE ON
CANVAS.GROWTHHACKERS.COM

22. EVERYONE IN THE COMPANY MUST
HAVE ACCESS TO THE BACKLOG

23. YOU HAVE TO ASSESS HOW YOUR
EXPERIMENT IS PERFORMING AMONG
DIFFERENT SEGMENTS OF USERS.

24. A FEW LAST THINGS
THE WISE MAN LEARNS FROM OTHER PEOPLE’S
MISTAKES

25. KEEP A SPREADSHEET UP-TO-DATE
TO TRACK YOUR WEEKLY GROWTH RATE

26. IT IS BETTER TO HAVE WEEKLY GOALS.
MOVE STEP BY STEP

27. HOW TO MAKE THEM ACCESSIBLE
EVERY WEEK, SEND THEM BY EMAIL
ONE PERSON (USUALLY THE CEO) IS RESPONSIBLE FOR THAT
TASK. EVERY SUNDAY, HE SENDS AN EMAIL TO EVERYONE:
#1. INCLUDING THE RESULTS OF YOUR MAIN KPIS AND THEIR
EVOLUTION SINCE THE BEGINNING (WITH A CHART).
#2. THE CWGR FOR YOUR MAIN KPI.
#3. THE INTERPRETATION OF YOUR COHORTS.

28. FIVE METRICS I RECOMMEND TO LOOK AT
DAY 1 & DAY 7 RETENTION
AVERAGE REVENUE PER USER
AVERAGE REVENUE PER PAYING USER
LIFETIME VALUE

29. I ENCOURAGE TO HAVE ROUTINES
ANALYTICS & CUSTOMER SUPPORT

30. START A SPREADSHEET INCLUDING YOUR MOST IMPORTANT KPIS.
WHAT ARE THE EVENTS/ACTIONS YOU ARE GOING TO TRACK.
COMPUTE YOUR COMPOUND WEEKLY GROWTH RATE.
SEND THESE METRICS EVERY WEEK TO YOUR TEAM BY EMAIL.
USE CANVAS TO KEEP AND ORGANIZE YOUR EXPERIMENTS.
CONCLUSION
WHAT YOU SHOULD DO AFTER THIS TALK

31. AND PLEASE, DO NOT DELEGATE
YOUR GROWTH TO SOMEONE ELSE.

32. THANK YOU FOR YOUR TIME
AND NOW, LET’S HUSTLE ;-)

33. SEE YOU SOON!
LOVE.
THEFAMILY.CO
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