A common mistake when discussing API business models is to think of the API first. But everyone should consider how an API will interact with a business model. We will answer to the following questions: What is an API? Which business model can you include in an API? How to use the canvas model to build a badass API? Nicolas Grenié is a Hacker in Residence at 3scale living between Barcelona and San Francisco. He built his first website in 2000 using Microsoft Word, and since them did not stop learning about programming. Nicolas likes to try new languages all the time, so he has experience in PHP, Ruby and Node. When not working you have a good chance to find him hacking on side projects or enjoying a good craft beer. And of course, as he is French, frog and snails are part of his daily diet!

1. HOW TO CREATE AN EFFICIENT
API…WITH A BUSINESS ?
#TFWORKSHOP

2. TheFamily
code: lamifasisi
WIFIWIFI

3. DISAGREE ON TWITTER!
#TFWORKSHOP

4. #TFWORKSHOP
NICOLAS GRENIÉ
HACKER IN RESIDENCE AT 3SCALE
@PICSOUNG
HOW AN API WILL INTERACT WITH
A BUSINESS MODEL?

5. An efficient API
program...
with a business
model? TheFamily
Paris, Dec. 11, 2015
Nicolas Grenié
@picsoung
Hacker in Residence at 3scale.net

6. @picsoung
3scale.net/jobs

7. @picsoung
700+ clients worldwide
billions of API calls per month

8. @picsoung
@picsoung

12. You YouR
API

13. EXtra
Revenues

14. EXtra Revenues
✴QuickPrint API, 13x partner growth
✴Revenue share with developers
✴Apps using SDK on top charts
✴Increase in foot traffic in stores
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores

15. Wider
Reach

16. Wider Reach
✴700 partners created 50,000 third party apps/services
✴300m monthly uniques who see the brand on other sites
✴The API gave reach and brand awareness which would not have been possible with tr
marketing.
(Dick Brouwer, TripAdvisor Director of Engineering)

17. Wider Reach

18. Innovation

19. Innovation
✴Only 1 app developed by Fitbit in-house
✴Third party apps in Fitbit’s ecosystem accumulated are
worth $1m of development cost
✴Powerful to be on many platforms easily
Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53

20. Efficiency

21. Efficiency
✴Wrap every internal service with an API – or you are fired
✴Better re-usability, quicker integration, spot opportunities, get to market quicker (AWS)
Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/

22. ! mobile
" customer eco-system
# partner eco-system
$ content distribution
% API as a Business
&
An API DIFFERENT
GOAL

23. @picsoung
The problem

24. @picsoung
APIs are becoming
mainstream

25. @picsoung
API programs are
going beyond
just technical

26. @picsoung
API programs are
part of the
organization
strategy

27. @picsoung
API programs
involve more
diverse teams and
user profiles

28. @picsoung
What is an
API program?

29. @picsoung
all elements necessary to
describe
deliver
capitalize
the value of the API

30. @picsoung
Capitalization
Delivery
Value

31. @picsoung
Analogy: Business
Model Canvas

32. @picsoung source: www.businessmodelgeneration.com

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Business Model Canvas
API Model Canvas

34. @picsoung
API Model
Canvas

35. @picsoung

36. @picsoung
The
infrastructure
and
ressources
The
(technical)
API
itself
The Customer
=
Developer
Value for money

37. @picsoung
The
(technical)
API
itself

38. @picsoung

39. @picsoung
The infrastructure
and
ressources
The
(technical)
API
itself

40. @picsoung

41. @picsoung
The
infrastructure
and
ressources
The
(technical)
API
itself
The Customer
=
Developer

42. @picsoung

43. @picsoung
The
infrastructure
and
ressources
The
(technical)
API
itself
The Customer
=
Developer
Value for money

44. @picsoung

45. @picsoung
On each field
•Into/context
•Important questions (checklist)
•Further resources

46. @picsoung
Demohttp://bit.ly/APImodelCanvas

47. @picsoung
Next on API model Canvas
•user testing and validation
•more interactive site
•team collaboration
•extension of the method

48. @picsoung
Value Proposition Canvas
source: www.businessmodelgeneration.com

49. @picsoung
Value Proposition Canvas
source: www.businessmodelgeneration.com

50. @picsoung
Using the Value
Proposition Canvas
1.Describe the user jobs, pain points, gains.
2.Describe the main API features, pain relievers, and gain creators.
3.Define “fit statements.” If you cannot find any, refine the API.
4.Summary of the fit statements is the value proposition.

51. @picsoung
Example:
MusicGraph API

52. API as a growth tool
Nicolas Grenié
@picsoung
Hacker in Residence at 3scale.net
@3scale
TheFamily
Paris, Dec. 11, 2015

53. SEE YOU SOON!
LOVE.
THEFAMILY.CO
___