Pop-up stores are here to stay #BestPunchline From big brands to booming startups, these ephemeral stores are thought of as a great way to allow consumers to see, touch and smell goods in real life instead of a photo on a website. But... when does it makes sense for YOU to open one? How to do it right? This workshop discusses the 4 ways brands are using pop-ups to build awareness and scale their business. By Elizabeth Layne, Head of Marketing at Appear Here. She will show you the best case studies of successful pop-up stores she's seen at Appear Here, the company that's dedicated to make booking retail space as easy as booking a hotel room. Since launching in 2013, the company has raised over $10M and become the leading online marketplace for short-term retail. Watch the video here: https://www.youtube.com/watch?v=FP3py4mhoP4 At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/