“Human needs in a post-physical world” by John McClelland, CPO @Dubsmash.
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Millions of downloads all over the world & some crazy internal tools make Dubsmash one of the most fun apps ever...And John knows pretty much everything about it. Come get some tips! At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
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“Human needs in a post-physical world” by John McClelland, CPO @Dubsmash.
- 1. Human needs in a post-physical world Or, why pretending to be someone else is the real me.
- 2. Inspire one person here to think about consumer internet differently.
- 5. 175M
- 6. 3B
- 7. €0
- 8. ~100K / day * *Average installs for the last 3 months
- 9. Who am I?
- 11. Berlin has a problem
- 12. “How do you make money?” “What’s your business model?” “Can you send us your 5-year pro forma?” “What problem are you solving?”
- 13. Berlin doesn’t understand consumer internet
- 15. How do you make money?
- 17. 1.5B x 30 $10.00 $45M*x = videos created average views average video CPM potential revenue Last year... *Ad every 10 videos, sales team not included, not scientific at all
- 18. What problem are you solving?
- 20. Human needs are more than physical
- 24. subsistence protection understanding participation leisure creation identity freedom authenticity Source: Manfred Max-Neef Physical needs Individual needs Social needs affection Post-physical
- 25. Being @ Dubsmash protection care, safe subsistence physical health Physical needs...
- 26. Social needs... Being @ Dubsmash affection humor, sensuality understanding critical capacity, intuition participation reciprocity, dedication leisure imagination, spontaneity
- 27. Individual needs... Being @ Dubsmash creation imagination, curiosity identity belonging, self-esteem freedom autonomy, passion authenticity originality, sincerity
- 28. Cool framework bro, why does this matter to Dubsmash?
- 30. It’s the sound that makes Dubsmash, not the video.
- 33. Dubsmash is a content company, not a communication platform.
- 39. Takeaways: 1. Invest the time to think about what problem your startup is solving, especially in consumer 2. Human needs are more than physical 3. Manfred Max-Neef is a cool dude