SlideShare a Scribd company logo
1 of 58
Download to read offline
LET’S START THIS SESSION
WITH SOMETHING AWESOME
TRACK EVERYTHING
MIXPANEL 101
BEFORE WE START
A BOOK FOR
GROWTH HACKERS
Lean Analytics
Use Data to Build a
Better Startup Faster
By Alistair Croll
& Benjamin Yoskovitz
BE CAREFUL ABOUT VANITY METRICS
Vanity metrics make you feel good, but they don’t offer
clear guidance for what to do.
✓ PAGE VIEWS.
✓ PAGES/VISITS & TIME ON SITE.
✓ VISITS
✓ BOUNCE RATE.
bit.ly/kgh-metrics
http://example.com/landingpage?
utm_medium=ppc&
utm_source=adwords&
utm_campaign=snowboots
ABOUT UTM PARAMETERS
The simple way to build these links is to use the Google
Analytics URL Builder.
MIXPANEL
GOOD PRACTICES & PITFALLS
WHY MIXPANEL?
✓ Easy to measure actions taken by individual users.
✓ Better to track logged in users.
✓ No need of SQL, use the interfaces to build your
queries.
✓ You can create segments, funnels, retention charts,
send notifications, analyse revenue...
AWESOME THINGS YOU CAN DO
✓ Push revenue data, product info to Mixpanel.
✓ Do not only track successful transactions, track
previous steps of transactions to be able to create
funnels.
✓ Track every event in your app/site to understand the
whole picture.
✓ Combine people with similar behavior.
IT’S EASY TO DO CROSS-
PLATFORM ANALYTICS WITH
MIXPANEL. THAT’S WHY
AUTODESK IS SWITCHING FROM
GA & FLURRY TO MIXPANEL.
MIXPANEL PRICING
IMPLEMENT THE MIXPANEL SDK
✓ First, create an account.
✓ Embed the javascript library and make sure that
it runs on every page. (if you are using a
framework, use a package or a gem. On mobile, use
the provided SDK)
✓ Push your new local code to your server.
(Mixpanel should tell you it starts to get data)
KEEP YOUR DEVELOPMENT
DATA SEPARATE FROM YOUR
PRODUCTION DATA. FOR THAT,
CREATE A NEW PROJECT.
bit.ly/gist-mixpanel
TRACK YOUR FIRST EVENTS
✓ There are only two things you need really need to
know about Mixpanel: events and properties.
mixpanel.track("Video played", {
"Video length": 213,
"id": "hY7gQr0"
});
SEGMENTATION
THE FIRST RULE OF GH
THE END OF SQL QUERIES :-)
BURBN COULD HAVE USED THE
MIXPANEL EVENTS TO FIND THAT THEIR
USERS WERE MAINLY INTERESTED BY
THEIR PHOTO FILTERS.
DISABLE AN EVENT
✓ Disable events on the Mixpanel object. If passed
no arguments, this function disables tracking of any
event. If passed an array of event names, those
events will be disabled, but other events will
continue to be tracked.
mixpanel.disable();
TRACK LINKS
✓ This function will wait up to 300 ms for the
Mixpanel servers to respond. If they have not
responded by that time it will head to the link
without ensuring that your event has been tracked.
mixpanel.track_links("#menu a", “Clicked Nav Link”, {
"Video length": 213,
"id": "hY7gQr0"
});
THE FUNNELS
FIND WHERE YOU LOSE CUSTOMERS AND REDUCE THE FRICTION
UBER USES FUNNELS TO REDUCE THE
FRICTION IN THEIR DRIVER-SIGNUP
FLOW.
Comment utiliser Mixpanel - Julien Le Coupanec, Growth Hacker chez TheFamily
Comment utiliser Mixpanel - Julien Le Coupanec, Growth Hacker chez TheFamily
MAKE YOUR USER EXPERIENCE
FRICTIONLESS AND USE THE MIXPANEL
FUNNELS FOR THAT.
TRACK FORM SUBMISSION
✓ This function will wait up to 300 ms for the
Mixpanel servers to respond. If they have not
responded by that time it will head to the link
without ensuring that your event has been tracked.
mixpanel.track_forms("#register", “Created account”, {
"age": 21,
"gender": "male"
});
ADDING SUPERPROPERTIES
✓ Register a set of super properties, which are
included with all events. This will overwrite
previous super property values.
mixpanel.register({
"producer": “HBO”
}, 355);
mixpanel.register_once({
"producer": “HBO”
}, 355);
GET SPECIFIC DATA
// Returns the value of the super property
mixpanel.get_property("producer");
// Returns the current distinct id of the user
mixpanel.get_distinct_id();
CREATE A USER PROFILE
mixpanel.identify("13487"); // important
mixpanel.people.set({
"$first_name": "Jay",
"$last_name": "Gatsby",
"$created": "2015-03-09T10:02:00",
"$email": "jay.gatsby@gmail.com"
});
ABOUT PEOPLE PROPERTIES
// Increment/decrement people properties.
mixpanel.people.increment("points", 5);
// Append a value to a list-valued property
mixpanel.people.append("visited", "home");
// Append a value to a list-valued property
mixpanel.people.track_charge(9.99);
REMOVING PEOPLE PROPERTIES
// Permanently clear all revenue report
mixpanel.people.clear_charges();
// Permanently deletes the current user
mixpanel.people.delete_user();
AS YOU CAN SEE, PROPERTIES
FALL INTO TWO CAMPS: EVENT
SPECIFIC AND USER SPECIFIC.
RETENTION
TRACK IF THE CHANGES YOU MAKE TO YOUR APP INCREASE RETENTION
BE CAREFUL ABOUT THE
DISTINCT_ID. IT IS THE ONLY
IDENTIFIER MIXPANEL USES.
EXPLORE
SEE WHO YOUR CUSTOMERS ARE AND WHAT THEY HAVE DONE
FORMULAS
AN EASY WAY TO WRITE FORMULAS AND LEARN FROM YOUR DATA
LIVE VIEW
WATCH YOUR EVENTS IN REAL-TIME
A/B TESTING
THE POWER TO TEST YOUR IDEA LIKE A SCIENCE EXPERIMENT
INSIGHTS
THE BEST WAY TO ANALYZE YOUR USER PROFILES
VENMO DISCOVERED USERS WITH
MORE THAN FIVE FRIENDS WERE
30% MORE LIKELY TO MAKE A
PAYMENT
DEEZER DISCOVERED THAT USERS
WHO PLAY MORE THAN 10
SONGS THE FIRST TIME PAY
SOONER FOR THE SERVICE
NOTIFICATIONS
SEND YOUR USERS MESSAGES BASED ON THEIR ACTIONS
1. Choose the type of your notification and compose
your message.
2. Target users that meet the criterias you’ve defined.
3. Then schedule the delivery.
AIRBNB USED NOTIFICATIONS
TO CONVERT PREVIOUS
TRAVELLERS INTO NEW HOSTS.
MOMENT > CHANNEL > COPY
WHAT THEY FOUND OUT IS THAT THE RIGHT
MOMENT IS 2X MORE EFFECTIVE (CTR) THAN THE
RIGHT CHANNEL.
LOOK FOR THE TIME IT TAKES A
USER TO CONVERT AND KNOW
YOUR CONVERSION PATH AND
ITS LENGTH.
SURVEYS
BUILD SURVEYS, TARGET YOUR USERS, AND ANALYZE THE RESPONSES
REVENUE
THE METRIC TO ASSESS YOUR BUSINESS’S PERFORMANCE
HOW TO TRACK THINGS
SERVER-SIDE
✓ Use the library for your specific technology: php,
python, node, ruby, java, ios, android… (check the
mixpanel github)
✓ For a quick start, check the README.md.
DON’T TRACK EVERYTHING.
OVER-TRACKING MAKES YOU
LOSE SIGHT OF WHAT YOU
REALLY NEED TO WATCH.
THE ULTIMATE TRACKING
THINK ABOUT THE ACTIONABLE
METRICS THAT MATTER TO
YOUR BUSINESS MODEL.
DRAW A LINE IN THE SAND, SET
A GOAL AND REASSES ON A
WEEKLY BASIS AND FOCUS,
FOCUS, FOCUS.
CAPTURING IS GOOD,
LEARNING IS BETTER.
TO LEARN MORE ABOUT
MIXPANEL, CHECK THE
MIXPANEL UNIVERSITY.
IF YOU ARE MORE INTERESTED
ABOUT REAL STARTUP USE
CASES, CHECK THE MIXPANEL
EDUCATION.
mixpanel.com/tshirt
THANK YOU
QUESTIONS?

More Related Content

What's hot

SearchLove London 2016 | Stephen Pavlovich | Habits of Advanced Conversion Op...
SearchLove London 2016 | Stephen Pavlovich | Habits of Advanced Conversion Op...SearchLove London 2016 | Stephen Pavlovich | Habits of Advanced Conversion Op...
SearchLove London 2016 | Stephen Pavlovich | Habits of Advanced Conversion Op...Distilled
 
Get the most from your Twitter Ad campaigns - The Twitter Ads Playbook
Get the most from your Twitter Ad campaigns - The Twitter Ads PlaybookGet the most from your Twitter Ad campaigns - The Twitter Ads Playbook
Get the most from your Twitter Ad campaigns - The Twitter Ads Playbook10 Yetis Digital
 
Mobile growth #RARRA - @thomasbcn at TheFamily Berlin
Mobile growth #RARRA - @thomasbcn at TheFamily BerlinMobile growth #RARRA - @thomasbcn at TheFamily Berlin
Mobile growth #RARRA - @thomasbcn at TheFamily BerlinThomasBCN
 
Email marketing basics and scrum
Email marketing basics and scrumEmail marketing basics and scrum
Email marketing basics and scrumGünther Haslbeck
 
Facebook - Page, Profile & Ads
Facebook - Page, Profile & AdsFacebook - Page, Profile & Ads
Facebook - Page, Profile & AdsMonique Terrell
 
Slide share sexy email event gianfranco cuzziol 210611
Slide share sexy email event gianfranco cuzziol 210611Slide share sexy email event gianfranco cuzziol 210611
Slide share sexy email event gianfranco cuzziol 210611Michael Straathof
 
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)Phillip Smith
 
What You Need to Know About Google's Mobile First & Amp
What You Need to Know About Google's Mobile First & AmpWhat You Need to Know About Google's Mobile First & Amp
What You Need to Know About Google's Mobile First & AmpDFWSEM
 
Learn Exactly What Mobile Users Need
Learn Exactly What Mobile Users NeedLearn Exactly What Mobile Users Need
Learn Exactly What Mobile Users NeedGreg Hickman
 
SearchLove San Diego 2017 | Rob Bucci | Snooping Into Google's Insights on Se...
SearchLove San Diego 2017 | Rob Bucci | Snooping Into Google's Insights on Se...SearchLove San Diego 2017 | Rob Bucci | Snooping Into Google's Insights on Se...
SearchLove San Diego 2017 | Rob Bucci | Snooping Into Google's Insights on Se...Distilled
 
20 things you can implement to systemize your small business
20 things you can implement to systemize your small business20 things you can implement to systemize your small business
20 things you can implement to systemize your small businessMary Aldoseri
 
5 ui tips for web apps
5 ui tips for web apps5 ui tips for web apps
5 ui tips for web appsChen Stephen
 

What's hot (16)

SearchLove London 2016 | Stephen Pavlovich | Habits of Advanced Conversion Op...
SearchLove London 2016 | Stephen Pavlovich | Habits of Advanced Conversion Op...SearchLove London 2016 | Stephen Pavlovich | Habits of Advanced Conversion Op...
SearchLove London 2016 | Stephen Pavlovich | Habits of Advanced Conversion Op...
 
Get the most from your Twitter Ad campaigns - The Twitter Ads Playbook
Get the most from your Twitter Ad campaigns - The Twitter Ads PlaybookGet the most from your Twitter Ad campaigns - The Twitter Ads Playbook
Get the most from your Twitter Ad campaigns - The Twitter Ads Playbook
 
Mobile growth #RARRA - @thomasbcn at TheFamily Berlin
Mobile growth #RARRA - @thomasbcn at TheFamily BerlinMobile growth #RARRA - @thomasbcn at TheFamily Berlin
Mobile growth #RARRA - @thomasbcn at TheFamily Berlin
 
Email marketing basics and scrum
Email marketing basics and scrumEmail marketing basics and scrum
Email marketing basics and scrum
 
Facebook - Page, Profile & Ads
Facebook - Page, Profile & AdsFacebook - Page, Profile & Ads
Facebook - Page, Profile & Ads
 
Slide share sexy email event gianfranco cuzziol 210611
Slide share sexy email event gianfranco cuzziol 210611Slide share sexy email event gianfranco cuzziol 210611
Slide share sexy email event gianfranco cuzziol 210611
 
Web Traffic Report
Web Traffic Report
Web Traffic Report
Web Traffic Report
 
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
 
What You Need to Know About Google's Mobile First & Amp
What You Need to Know About Google's Mobile First & AmpWhat You Need to Know About Google's Mobile First & Amp
What You Need to Know About Google's Mobile First & Amp
 
Learn Exactly What Mobile Users Need
Learn Exactly What Mobile Users NeedLearn Exactly What Mobile Users Need
Learn Exactly What Mobile Users Need
 
SearchLove San Diego 2017 | Rob Bucci | Snooping Into Google's Insights on Se...
SearchLove San Diego 2017 | Rob Bucci | Snooping Into Google's Insights on Se...SearchLove San Diego 2017 | Rob Bucci | Snooping Into Google's Insights on Se...
SearchLove San Diego 2017 | Rob Bucci | Snooping Into Google's Insights on Se...
 
20 things you can implement to systemize your small business
20 things you can implement to systemize your small business20 things you can implement to systemize your small business
20 things you can implement to systemize your small business
 
Snapchat
SnapchatSnapchat
Snapchat
 
5 ui tips for web apps
5 ui tips for web apps5 ui tips for web apps
5 ui tips for web apps
 
Use the Data You Have
Use the Data You HaveUse the Data You Have
Use the Data You Have
 
The World of Prisma
The World of PrismaThe World of Prisma
The World of Prisma
 

Viewers also liked

Statistiques 101 pour startups : déterminer un résultat - Gilles Barbier, Par...
Statistiques 101 pour startups : déterminer un résultat - Gilles Barbier, Par...Statistiques 101 pour startups : déterminer un résultat - Gilles Barbier, Par...
Statistiques 101 pour startups : déterminer un résultat - Gilles Barbier, Par...TheFamily
 
Statistiques 101 - Gilles Barbier, Partner chez TheFamily
Statistiques 101 - Gilles Barbier, Partner chez TheFamilyStatistiques 101 - Gilles Barbier, Partner chez TheFamily
Statistiques 101 - Gilles Barbier, Partner chez TheFamilyTheFamily
 
Comment utiliser Google Analytics - Gilles Barbier, Partner chez TheFamily
Comment utiliser Google Analytics - Gilles Barbier, Partner chez TheFamilyComment utiliser Google Analytics - Gilles Barbier, Partner chez TheFamily
Comment utiliser Google Analytics - Gilles Barbier, Partner chez TheFamilyTheFamily
 
Maîtriser et définir sa Content Strategy - Rachel Vanier, Content Specialist ...
Maîtriser et définir sa Content Strategy - Rachel Vanier, Content Specialist ...Maîtriser et définir sa Content Strategy - Rachel Vanier, Content Specialist ...
Maîtriser et définir sa Content Strategy - Rachel Vanier, Content Specialist ...TheFamily
 
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of P...
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of P..."Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of P...
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of P...TheFamily
 
Presentation to Masters of Entrepreneurship Students in Lux
Presentation to Masters of Entrepreneurship Students in LuxPresentation to Masters of Entrepreneurship Students in Lux
Presentation to Masters of Entrepreneurship Students in LuxGenna Elvin
 
"How to Design your Growth Strategy" by Côme Courteault, Growth Hacker @TheFa...
"How to Design your Growth Strategy" by Côme Courteault, Growth Hacker @TheFa..."How to Design your Growth Strategy" by Côme Courteault, Growth Hacker @TheFa...
"How to Design your Growth Strategy" by Côme Courteault, Growth Hacker @TheFa...TheFamily
 
“How to build great apps on the product side ?” with Bao Dinh @ HotelTonight 
“How to build great apps on the product side ?” with Bao Dinh @ HotelTonight “How to build great apps on the product side ?” with Bao Dinh @ HotelTonight 
“How to build great apps on the product side ?” with Bao Dinh @ HotelTonight TheFamily
 
Koudetat_SALES_VendreConvaincre
Koudetat_SALES_VendreConvaincreKoudetat_SALES_VendreConvaincre
Koudetat_SALES_VendreConvaincreFranck Dupont
 
The amazing facts about changes in Google’s algorithm
The amazing facts about changes in Google’s algorithmThe amazing facts about changes in Google’s algorithm
The amazing facts about changes in Google’s algorithmMoney Grind
 
De la landing page à l'onboarding - Rahmane Kalfane & Alexis Porhiel, Co-Foun...
De la landing page à l'onboarding - Rahmane Kalfane & Alexis Porhiel, Co-Foun...De la landing page à l'onboarding - Rahmane Kalfane & Alexis Porhiel, Co-Foun...
De la landing page à l'onboarding - Rahmane Kalfane & Alexis Porhiel, Co-Foun...TheFamily
 
L'art de l'interview - Oussama Ammar, Co-founder chez TheFamily
L'art de l'interview - Oussama Ammar, Co-founder chez TheFamilyL'art de l'interview - Oussama Ammar, Co-founder chez TheFamily
L'art de l'interview - Oussama Ammar, Co-founder chez TheFamilyTheFamily
 

Viewers also liked (12)

Statistiques 101 pour startups : déterminer un résultat - Gilles Barbier, Par...
Statistiques 101 pour startups : déterminer un résultat - Gilles Barbier, Par...Statistiques 101 pour startups : déterminer un résultat - Gilles Barbier, Par...
Statistiques 101 pour startups : déterminer un résultat - Gilles Barbier, Par...
 
Statistiques 101 - Gilles Barbier, Partner chez TheFamily
Statistiques 101 - Gilles Barbier, Partner chez TheFamilyStatistiques 101 - Gilles Barbier, Partner chez TheFamily
Statistiques 101 - Gilles Barbier, Partner chez TheFamily
 
Comment utiliser Google Analytics - Gilles Barbier, Partner chez TheFamily
Comment utiliser Google Analytics - Gilles Barbier, Partner chez TheFamilyComment utiliser Google Analytics - Gilles Barbier, Partner chez TheFamily
Comment utiliser Google Analytics - Gilles Barbier, Partner chez TheFamily
 
Maîtriser et définir sa Content Strategy - Rachel Vanier, Content Specialist ...
Maîtriser et définir sa Content Strategy - Rachel Vanier, Content Specialist ...Maîtriser et définir sa Content Strategy - Rachel Vanier, Content Specialist ...
Maîtriser et définir sa Content Strategy - Rachel Vanier, Content Specialist ...
 
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of P...
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of P..."Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of P...
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of P...
 
Presentation to Masters of Entrepreneurship Students in Lux
Presentation to Masters of Entrepreneurship Students in LuxPresentation to Masters of Entrepreneurship Students in Lux
Presentation to Masters of Entrepreneurship Students in Lux
 
"How to Design your Growth Strategy" by Côme Courteault, Growth Hacker @TheFa...
"How to Design your Growth Strategy" by Côme Courteault, Growth Hacker @TheFa..."How to Design your Growth Strategy" by Côme Courteault, Growth Hacker @TheFa...
"How to Design your Growth Strategy" by Côme Courteault, Growth Hacker @TheFa...
 
“How to build great apps on the product side ?” with Bao Dinh @ HotelTonight 
“How to build great apps on the product side ?” with Bao Dinh @ HotelTonight “How to build great apps on the product side ?” with Bao Dinh @ HotelTonight 
“How to build great apps on the product side ?” with Bao Dinh @ HotelTonight 
 
Koudetat_SALES_VendreConvaincre
Koudetat_SALES_VendreConvaincreKoudetat_SALES_VendreConvaincre
Koudetat_SALES_VendreConvaincre
 
The amazing facts about changes in Google’s algorithm
The amazing facts about changes in Google’s algorithmThe amazing facts about changes in Google’s algorithm
The amazing facts about changes in Google’s algorithm
 
De la landing page à l'onboarding - Rahmane Kalfane & Alexis Porhiel, Co-Foun...
De la landing page à l'onboarding - Rahmane Kalfane & Alexis Porhiel, Co-Foun...De la landing page à l'onboarding - Rahmane Kalfane & Alexis Porhiel, Co-Foun...
De la landing page à l'onboarding - Rahmane Kalfane & Alexis Porhiel, Co-Foun...
 
L'art de l'interview - Oussama Ammar, Co-founder chez TheFamily
L'art de l'interview - Oussama Ammar, Co-founder chez TheFamilyL'art de l'interview - Oussama Ammar, Co-founder chez TheFamily
L'art de l'interview - Oussama Ammar, Co-founder chez TheFamily
 

Similar to Comment utiliser Mixpanel - Julien Le Coupanec, Growth Hacker chez TheFamily

Startup Analytics
Startup Analytics Startup Analytics
Startup Analytics Resad Zacina
 
31-Steps Conversion & Retention Optimization Checklist.pptx
31-Steps Conversion & Retention Optimization Checklist.pptx31-Steps Conversion & Retention Optimization Checklist.pptx
31-Steps Conversion & Retention Optimization Checklist.pptxRamanParashar3
 
Webinar 2 How to optimize your mobile user onboarding (With: Ariel Kedem f...
Webinar 2   How to optimize  your mobile user onboarding (With: Ariel Kedem f...Webinar 2   How to optimize  your mobile user onboarding (With: Ariel Kedem f...
Webinar 2 How to optimize your mobile user onboarding (With: Ariel Kedem f...Roy Povarchik
 
(MBL309) Analyze Mobile App Data and Build Predictive Applications
(MBL309) Analyze Mobile App Data and Build Predictive Applications(MBL309) Analyze Mobile App Data and Build Predictive Applications
(MBL309) Analyze Mobile App Data and Build Predictive ApplicationsAmazon Web Services
 
Deep Dive: Developing, Deploying & Operating Mobile Apps with AWS
Deep Dive: Developing, Deploying & Operating Mobile Apps with AWS Deep Dive: Developing, Deploying & Operating Mobile Apps with AWS
Deep Dive: Developing, Deploying & Operating Mobile Apps with AWS Amazon Web Services
 
3 best practices for measuring the ROI of live experiences
3 best practices for measuring the ROI of live experiences3 best practices for measuring the ROI of live experiences
3 best practices for measuring the ROI of live experiencesJack Morton Worldwide
 
User Experience Expertise for Business Applications
User Experience Expertise for Business ApplicationsUser Experience Expertise for Business Applications
User Experience Expertise for Business ApplicationsSkyron
 
Learn Effective decision making with Royal Cyber Digital Analytics
Learn Effective decision making with Royal Cyber Digital AnalyticsLearn Effective decision making with Royal Cyber Digital Analytics
Learn Effective decision making with Royal Cyber Digital AnalyticsRoyal Cyber Inc.
 
Best Practices: What to Track with Your Analytics
Best Practices: What to Track with Your AnalyticsBest Practices: What to Track with Your Analytics
Best Practices: What to Track with Your AnalyticsKissmetrics on SlideShare
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Content marketing analytics: what you should really be doing
Content marketing analytics: what you should really be doingContent marketing analytics: what you should really be doing
Content marketing analytics: what you should really be doingDaniel Smulevich
 
(MBL303) Get Deeper Insights Using Amazon Mobile Analytics | AWS re:Invent 2014
(MBL303) Get Deeper Insights Using Amazon Mobile Analytics | AWS re:Invent 2014(MBL303) Get Deeper Insights Using Amazon Mobile Analytics | AWS re:Invent 2014
(MBL303) Get Deeper Insights Using Amazon Mobile Analytics | AWS re:Invent 2014Amazon Web Services
 
Content Marketing Analytics - What you should really be doing... and probably...
Content Marketing Analytics - What you should really be doing... and probably...Content Marketing Analytics - What you should really be doing... and probably...
Content Marketing Analytics - What you should really be doing... and probably...DigitalMarketingShow
 
Data in action
Data in actionData in action
Data in actionisobar2016
 
Digital Body Language
Digital Body Language  Digital Body Language
Digital Body Language Michael King
 

Similar to Comment utiliser Mixpanel - Julien Le Coupanec, Growth Hacker chez TheFamily (20)

Startup Analytics
Startup Analytics Startup Analytics
Startup Analytics
 
31-Steps Conversion & Retention Optimization Checklist.pptx
31-Steps Conversion & Retention Optimization Checklist.pptx31-Steps Conversion & Retention Optimization Checklist.pptx
31-Steps Conversion & Retention Optimization Checklist.pptx
 
Webinar 2 How to optimize your mobile user onboarding (With: Ariel Kedem f...
Webinar 2   How to optimize  your mobile user onboarding (With: Ariel Kedem f...Webinar 2   How to optimize  your mobile user onboarding (With: Ariel Kedem f...
Webinar 2 How to optimize your mobile user onboarding (With: Ariel Kedem f...
 
Startup analytics
Startup analyticsStartup analytics
Startup analytics
 
(MBL309) Analyze Mobile App Data and Build Predictive Applications
(MBL309) Analyze Mobile App Data and Build Predictive Applications(MBL309) Analyze Mobile App Data and Build Predictive Applications
(MBL309) Analyze Mobile App Data and Build Predictive Applications
 
Behavioral Analytics: Stop Guessing. Get Clarity - Priyanka Ved, Microsoft
Behavioral Analytics: Stop Guessing. Get Clarity - Priyanka Ved, MicrosoftBehavioral Analytics: Stop Guessing. Get Clarity - Priyanka Ved, Microsoft
Behavioral Analytics: Stop Guessing. Get Clarity - Priyanka Ved, Microsoft
 
Deep Dive: Developing, Deploying & Operating Mobile Apps with AWS
Deep Dive: Developing, Deploying & Operating Mobile Apps with AWS Deep Dive: Developing, Deploying & Operating Mobile Apps with AWS
Deep Dive: Developing, Deploying & Operating Mobile Apps with AWS
 
3 best practices for measuring the ROI of live experiences
3 best practices for measuring the ROI of live experiences3 best practices for measuring the ROI of live experiences
3 best practices for measuring the ROI of live experiences
 
User Experience Expertise for Business Applications
User Experience Expertise for Business ApplicationsUser Experience Expertise for Business Applications
User Experience Expertise for Business Applications
 
summer21-fr
summer21-frsummer21-fr
summer21-fr
 
Learn Effective decision making with Royal Cyber Digital Analytics
Learn Effective decision making with Royal Cyber Digital AnalyticsLearn Effective decision making with Royal Cyber Digital Analytics
Learn Effective decision making with Royal Cyber Digital Analytics
 
Best Practices: What to Track with Your Analytics
Best Practices: What to Track with Your AnalyticsBest Practices: What to Track with Your Analytics
Best Practices: What to Track with Your Analytics
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Content marketing analytics: what you should really be doing
Content marketing analytics: what you should really be doingContent marketing analytics: what you should really be doing
Content marketing analytics: what you should really be doing
 
(MBL303) Get Deeper Insights Using Amazon Mobile Analytics | AWS re:Invent 2014
(MBL303) Get Deeper Insights Using Amazon Mobile Analytics | AWS re:Invent 2014(MBL303) Get Deeper Insights Using Amazon Mobile Analytics | AWS re:Invent 2014
(MBL303) Get Deeper Insights Using Amazon Mobile Analytics | AWS re:Invent 2014
 
Content Marketing Analytics - What you should really be doing... and probably...
Content Marketing Analytics - What you should really be doing... and probably...Content Marketing Analytics - What you should really be doing... and probably...
Content Marketing Analytics - What you should really be doing... and probably...
 
Data in action
Data in actionData in action
Data in action
 
Amazon Mobile Analytics
Amazon Mobile AnalyticsAmazon Mobile Analytics
Amazon Mobile Analytics
 
Digital Body Language
Digital Body Language  Digital Body Language
Digital Body Language
 
T&B_fin
T&B_finT&B_fin
T&B_fin
 

More from TheFamily

Building a design culture from day one
Building a design culture from day oneBuilding a design culture from day one
Building a design culture from day oneTheFamily
 
Individual Contributors vs Managers
Individual Contributors vs ManagersIndividual Contributors vs Managers
Individual Contributors vs ManagersTheFamily
 
Build the decentralized team you ever dreamed of
Build the decentralized team you ever dreamed ofBuild the decentralized team you ever dreamed of
Build the decentralized team you ever dreamed ofTheFamily
 
CEOs best practices to win time back & focus on what matters
CEOs best practices to win time back & focus on what mattersCEOs best practices to win time back & focus on what matters
CEOs best practices to win time back & focus on what mattersTheFamily
 
Managing fully remote teams
Managing fully remote teamsManaging fully remote teams
Managing fully remote teamsTheFamily
 
State of European Tech by Atomico
State of European Tech by AtomicoState of European Tech by Atomico
State of European Tech by AtomicoTheFamily
 
Building a real estate startup
Building a real estate startupBuilding a real estate startup
Building a real estate startupTheFamily
 
A VC view on Enterprise Sales
A VC view on Enterprise SalesA VC view on Enterprise Sales
A VC view on Enterprise SalesTheFamily
 
Find your style and create emotions
Find your style and create emotionsFind your style and create emotions
Find your style and create emotionsTheFamily
 
From product to ecosystem
From product to ecosystemFrom product to ecosystem
From product to ecosystemTheFamily
 
Demystifying the product black box
Demystifying the product black boxDemystifying the product black box
Demystifying the product black boxTheFamily
 
The secrets to create bank brand love
The secrets to create bank brand loveThe secrets to create bank brand love
The secrets to create bank brand loveTheFamily
 
Building an insurance startup with Alan, Luko, Coverd & Balderton
Building an insurance startup with Alan, Luko, Coverd & BaldertonBuilding an insurance startup with Alan, Luko, Coverd & Balderton
Building an insurance startup with Alan, Luko, Coverd & BaldertonTheFamily
 
Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
Mixing Product & Tech by Jean Lebrument, CTO & CPO at BrigadMixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
Mixing Product & Tech by Jean Lebrument, CTO & CPO at BrigadTheFamily
 
A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
A new breed of CTO - Philippe Vimard, CTO & COO at DoctolibA new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
A new breed of CTO - Philippe Vimard, CTO & COO at DoctolibTheFamily
 
Building a logistics startup  with Trusk, Totem & SpaceFill
Building a logistics startup  with Trusk, Totem & SpaceFillBuilding a logistics startup  with Trusk, Totem & SpaceFill
Building a logistics startup  with Trusk, Totem & SpaceFillTheFamily
 
Building an accounting startup with Fred de la compta, Acasi & Chaintrust
Building an accounting startup with Fred de la compta, Acasi & ChaintrustBuilding an accounting startup with Fred de la compta, Acasi & Chaintrust
Building an accounting startup with Fred de la compta, Acasi & ChaintrustTheFamily
 
Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A TheFamily
 
Onboarding developers and setting them up for success
Onboarding developers and setting them up for successOnboarding developers and setting them up for success
Onboarding developers and setting them up for successTheFamily
 
Apprendre à penser comme un journaliste
Apprendre à penser comme un journalisteApprendre à penser comme un journaliste
Apprendre à penser comme un journalisteTheFamily
 

More from TheFamily (20)

Building a design culture from day one
Building a design culture from day oneBuilding a design culture from day one
Building a design culture from day one
 
Individual Contributors vs Managers
Individual Contributors vs ManagersIndividual Contributors vs Managers
Individual Contributors vs Managers
 
Build the decentralized team you ever dreamed of
Build the decentralized team you ever dreamed ofBuild the decentralized team you ever dreamed of
Build the decentralized team you ever dreamed of
 
CEOs best practices to win time back & focus on what matters
CEOs best practices to win time back & focus on what mattersCEOs best practices to win time back & focus on what matters
CEOs best practices to win time back & focus on what matters
 
Managing fully remote teams
Managing fully remote teamsManaging fully remote teams
Managing fully remote teams
 
State of European Tech by Atomico
State of European Tech by AtomicoState of European Tech by Atomico
State of European Tech by Atomico
 
Building a real estate startup
Building a real estate startupBuilding a real estate startup
Building a real estate startup
 
A VC view on Enterprise Sales
A VC view on Enterprise SalesA VC view on Enterprise Sales
A VC view on Enterprise Sales
 
Find your style and create emotions
Find your style and create emotionsFind your style and create emotions
Find your style and create emotions
 
From product to ecosystem
From product to ecosystemFrom product to ecosystem
From product to ecosystem
 
Demystifying the product black box
Demystifying the product black boxDemystifying the product black box
Demystifying the product black box
 
The secrets to create bank brand love
The secrets to create bank brand loveThe secrets to create bank brand love
The secrets to create bank brand love
 
Building an insurance startup with Alan, Luko, Coverd & Balderton
Building an insurance startup with Alan, Luko, Coverd & BaldertonBuilding an insurance startup with Alan, Luko, Coverd & Balderton
Building an insurance startup with Alan, Luko, Coverd & Balderton
 
Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
Mixing Product & Tech by Jean Lebrument, CTO & CPO at BrigadMixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
 
A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
A new breed of CTO - Philippe Vimard, CTO & COO at DoctolibA new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
 
Building a logistics startup  with Trusk, Totem & SpaceFill
Building a logistics startup  with Trusk, Totem & SpaceFillBuilding a logistics startup  with Trusk, Totem & SpaceFill
Building a logistics startup  with Trusk, Totem & SpaceFill
 
Building an accounting startup with Fred de la compta, Acasi & Chaintrust
Building an accounting startup with Fred de la compta, Acasi & ChaintrustBuilding an accounting startup with Fred de la compta, Acasi & Chaintrust
Building an accounting startup with Fred de la compta, Acasi & Chaintrust
 
Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A
 
Onboarding developers and setting them up for success
Onboarding developers and setting them up for successOnboarding developers and setting them up for success
Onboarding developers and setting them up for success
 
Apprendre à penser comme un journaliste
Apprendre à penser comme un journalisteApprendre à penser comme un journaliste
Apprendre à penser comme un journaliste
 

Recently uploaded

Establishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxEstablishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxshrinivas kulkarni
 
Institutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxInstitutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxshrinivas kulkarni
 
How to track billable hours - a step-by-step guide
How to track billable hours - a step-by-step guideHow to track billable hours - a step-by-step guide
How to track billable hours - a step-by-step guideManagry
 
HDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierHDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierBhavin Kanani
 
Expense Management Maximizing Efficiency for Business Success
Expense Management Maximizing Efficiency for Business SuccessExpense Management Maximizing Efficiency for Business Success
Expense Management Maximizing Efficiency for Business SuccessManagry
 
Analysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business PlanAnalysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business Planmohsinrai101
 
What is the Best Way to Track Employee Vacation Time?
What is the Best Way to Track Employee Vacation Time?What is the Best Way to Track Employee Vacation Time?
What is the Best Way to Track Employee Vacation Time?Managry
 
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and CompliancePreventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and ComplianceManagry
 
How To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About TechnologyHow To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About Technologyzaidashadali00
 
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfPath to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfContent Strategy Inc.
 

Recently uploaded (10)

Establishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxEstablishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptx
 
Institutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxInstitutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptx
 
How to track billable hours - a step-by-step guide
How to track billable hours - a step-by-step guideHow to track billable hours - a step-by-step guide
How to track billable hours - a step-by-step guide
 
HDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierHDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and Supplier
 
Expense Management Maximizing Efficiency for Business Success
Expense Management Maximizing Efficiency for Business SuccessExpense Management Maximizing Efficiency for Business Success
Expense Management Maximizing Efficiency for Business Success
 
Analysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business PlanAnalysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business Plan
 
What is the Best Way to Track Employee Vacation Time?
What is the Best Way to Track Employee Vacation Time?What is the Best Way to Track Employee Vacation Time?
What is the Best Way to Track Employee Vacation Time?
 
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and CompliancePreventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
 
How To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About TechnologyHow To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About Technology
 
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfPath to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
 

Comment utiliser Mixpanel - Julien Le Coupanec, Growth Hacker chez TheFamily

  • 1. LET’S START THIS SESSION WITH SOMETHING AWESOME
  • 4. A BOOK FOR GROWTH HACKERS Lean Analytics Use Data to Build a Better Startup Faster By Alistair Croll & Benjamin Yoskovitz
  • 5. BE CAREFUL ABOUT VANITY METRICS Vanity metrics make you feel good, but they don’t offer clear guidance for what to do. ✓ PAGE VIEWS. ✓ PAGES/VISITS & TIME ON SITE. ✓ VISITS ✓ BOUNCE RATE.
  • 7. http://example.com/landingpage? utm_medium=ppc& utm_source=adwords& utm_campaign=snowboots ABOUT UTM PARAMETERS The simple way to build these links is to use the Google Analytics URL Builder.
  • 9. WHY MIXPANEL? ✓ Easy to measure actions taken by individual users. ✓ Better to track logged in users. ✓ No need of SQL, use the interfaces to build your queries. ✓ You can create segments, funnels, retention charts, send notifications, analyse revenue...
  • 10. AWESOME THINGS YOU CAN DO ✓ Push revenue data, product info to Mixpanel. ✓ Do not only track successful transactions, track previous steps of transactions to be able to create funnels. ✓ Track every event in your app/site to understand the whole picture. ✓ Combine people with similar behavior.
  • 11. IT’S EASY TO DO CROSS- PLATFORM ANALYTICS WITH MIXPANEL. THAT’S WHY AUTODESK IS SWITCHING FROM GA & FLURRY TO MIXPANEL.
  • 13. IMPLEMENT THE MIXPANEL SDK ✓ First, create an account. ✓ Embed the javascript library and make sure that it runs on every page. (if you are using a framework, use a package or a gem. On mobile, use the provided SDK) ✓ Push your new local code to your server. (Mixpanel should tell you it starts to get data)
  • 14. KEEP YOUR DEVELOPMENT DATA SEPARATE FROM YOUR PRODUCTION DATA. FOR THAT, CREATE A NEW PROJECT.
  • 16. TRACK YOUR FIRST EVENTS ✓ There are only two things you need really need to know about Mixpanel: events and properties. mixpanel.track("Video played", { "Video length": 213, "id": "hY7gQr0" });
  • 18. THE END OF SQL QUERIES :-)
  • 19. BURBN COULD HAVE USED THE MIXPANEL EVENTS TO FIND THAT THEIR USERS WERE MAINLY INTERESTED BY THEIR PHOTO FILTERS.
  • 20. DISABLE AN EVENT ✓ Disable events on the Mixpanel object. If passed no arguments, this function disables tracking of any event. If passed an array of event names, those events will be disabled, but other events will continue to be tracked. mixpanel.disable();
  • 21. TRACK LINKS ✓ This function will wait up to 300 ms for the Mixpanel servers to respond. If they have not responded by that time it will head to the link without ensuring that your event has been tracked. mixpanel.track_links("#menu a", “Clicked Nav Link”, { "Video length": 213, "id": "hY7gQr0" });
  • 22. THE FUNNELS FIND WHERE YOU LOSE CUSTOMERS AND REDUCE THE FRICTION
  • 23. UBER USES FUNNELS TO REDUCE THE FRICTION IN THEIR DRIVER-SIGNUP FLOW.
  • 26. MAKE YOUR USER EXPERIENCE FRICTIONLESS AND USE THE MIXPANEL FUNNELS FOR THAT.
  • 27. TRACK FORM SUBMISSION ✓ This function will wait up to 300 ms for the Mixpanel servers to respond. If they have not responded by that time it will head to the link without ensuring that your event has been tracked. mixpanel.track_forms("#register", “Created account”, { "age": 21, "gender": "male" });
  • 28. ADDING SUPERPROPERTIES ✓ Register a set of super properties, which are included with all events. This will overwrite previous super property values. mixpanel.register({ "producer": “HBO” }, 355); mixpanel.register_once({ "producer": “HBO” }, 355);
  • 29. GET SPECIFIC DATA // Returns the value of the super property mixpanel.get_property("producer"); // Returns the current distinct id of the user mixpanel.get_distinct_id();
  • 30. CREATE A USER PROFILE mixpanel.identify("13487"); // important mixpanel.people.set({ "$first_name": "Jay", "$last_name": "Gatsby", "$created": "2015-03-09T10:02:00", "$email": "jay.gatsby@gmail.com" });
  • 31. ABOUT PEOPLE PROPERTIES // Increment/decrement people properties. mixpanel.people.increment("points", 5); // Append a value to a list-valued property mixpanel.people.append("visited", "home"); // Append a value to a list-valued property mixpanel.people.track_charge(9.99);
  • 32. REMOVING PEOPLE PROPERTIES // Permanently clear all revenue report mixpanel.people.clear_charges(); // Permanently deletes the current user mixpanel.people.delete_user();
  • 33. AS YOU CAN SEE, PROPERTIES FALL INTO TWO CAMPS: EVENT SPECIFIC AND USER SPECIFIC.
  • 34. RETENTION TRACK IF THE CHANGES YOU MAKE TO YOUR APP INCREASE RETENTION
  • 35. BE CAREFUL ABOUT THE DISTINCT_ID. IT IS THE ONLY IDENTIFIER MIXPANEL USES.
  • 36. EXPLORE SEE WHO YOUR CUSTOMERS ARE AND WHAT THEY HAVE DONE
  • 37. FORMULAS AN EASY WAY TO WRITE FORMULAS AND LEARN FROM YOUR DATA
  • 38. LIVE VIEW WATCH YOUR EVENTS IN REAL-TIME
  • 39. A/B TESTING THE POWER TO TEST YOUR IDEA LIKE A SCIENCE EXPERIMENT
  • 40. INSIGHTS THE BEST WAY TO ANALYZE YOUR USER PROFILES
  • 41. VENMO DISCOVERED USERS WITH MORE THAN FIVE FRIENDS WERE 30% MORE LIKELY TO MAKE A PAYMENT
  • 42. DEEZER DISCOVERED THAT USERS WHO PLAY MORE THAN 10 SONGS THE FIRST TIME PAY SOONER FOR THE SERVICE
  • 43. NOTIFICATIONS SEND YOUR USERS MESSAGES BASED ON THEIR ACTIONS 1. Choose the type of your notification and compose your message. 2. Target users that meet the criterias you’ve defined. 3. Then schedule the delivery.
  • 44. AIRBNB USED NOTIFICATIONS TO CONVERT PREVIOUS TRAVELLERS INTO NEW HOSTS.
  • 45. MOMENT > CHANNEL > COPY WHAT THEY FOUND OUT IS THAT THE RIGHT MOMENT IS 2X MORE EFFECTIVE (CTR) THAN THE RIGHT CHANNEL.
  • 46. LOOK FOR THE TIME IT TAKES A USER TO CONVERT AND KNOW YOUR CONVERSION PATH AND ITS LENGTH.
  • 47. SURVEYS BUILD SURVEYS, TARGET YOUR USERS, AND ANALYZE THE RESPONSES
  • 48. REVENUE THE METRIC TO ASSESS YOUR BUSINESS’S PERFORMANCE
  • 49. HOW TO TRACK THINGS SERVER-SIDE ✓ Use the library for your specific technology: php, python, node, ruby, java, ios, android… (check the mixpanel github) ✓ For a quick start, check the README.md.
  • 50. DON’T TRACK EVERYTHING. OVER-TRACKING MAKES YOU LOSE SIGHT OF WHAT YOU REALLY NEED TO WATCH.
  • 52. THINK ABOUT THE ACTIONABLE METRICS THAT MATTER TO YOUR BUSINESS MODEL.
  • 53. DRAW A LINE IN THE SAND, SET A GOAL AND REASSES ON A WEEKLY BASIS AND FOCUS, FOCUS, FOCUS.
  • 55. TO LEARN MORE ABOUT MIXPANEL, CHECK THE MIXPANEL UNIVERSITY.
  • 56. IF YOU ARE MORE INTERESTED ABOUT REAL STARTUP USE CASES, CHECK THE MIXPANEL EDUCATION.