Le Growth Process - Julien Le Coupanec, Growth Hacker chez TheFamily
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Avant de lancer dans l'automatisation des growth process, il ne faut pas hésiter à implémenter manuellement de nombreux tests. Julien Le Coupanec, Growth Hacker chez TheFamily, explique ici le growth process en présentant le Canvas Framework, le PMF et metrics à suivre. La video: https://www.youtube.com/watch?v=zl2u8wyvovI At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/ Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
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Le Growth Process - Julien Le Coupanec, Growth Hacker chez TheFamily
- 1. STARTUP WORKSHOPS THE GROWTH PROCESS
- 2. NAPOLÉON ONCE SAID: “WAR IS 90% OF INFORMATION”
- 3. ILLUSTRATION OF THE GROWTH PROCESS LET’S TAKE OUR TIME ON THAT POINT TRACTION THINGS THAT DON’T SCALE PROBLEM WORTH SOLVING? GROWTH SEO / SOCIAL PAID ADVERTISING SALES WORD OF MOUTH TRANSITION PRODUCT/MARKET FIT GROWTH EQUATION
- 5. YOU HAVE TO DO A LOT OF THINGS MANUALLY BEFORE FINDING SOME TRACTION PATTERNS.
- 6. IT IS OFTEN EASIER TO FIND FURTHER GROWTH IN A CHANNEL THAT IS ALREADY WORKING THAN IT IS IN A COMPLETELY NEW ONE.
- 7. WHAT YOU SHOULD KNOW ABOUT A PRODUCT/MARKET FIT
- 8. AT THE END OF THE DAY ARE THEY UNDERSTANDING THE VALUE? ARE THEY USING YOUR PRODUCT? ARE THEY SHARING? (SOCIAL + WOM)
- 9. BE CAREFUL, IT IS EASY TO WASTE MONEY YOU HAVEN’T REACHED PRODUCT/MARKET FIT.
- 10. NO PRODUCT/MARKET FIT? DON’T FOCUS ON GROWTH YET.
- 11. KEEP IN MIND THAT THE HIGHEST FORM OF TRACTION IS WHEN PEOPLE ARE PAYING ON THE SERVICE.
- 12. VERO UNDERSTOOD WHEN THEY REACHED PMF BY THE WAY PEOPLE STARTED TO FILL REQUESTS ON THE SUPPORT CENTER.
- 13. THE CANVAS FRAMEWORK IF YOU DON’T PLAN FOR GROWTH, IT IS GOING TO BE HARD TO GROW
- 14. DEMONSTRATION
- 15. THE CANVAS PROCESS WHAT YOU MUST REMEMBER - IDEAS: Where you keep track of the experiments to conduct. - TESTS (PIPELINE): What are the experiments being conducted? - KNOWLEDGE BASE: Browse your experiments. - DASHBOARD: Statistics, team nomination, weekly growth meeting.
- 17. REQUEST AN INVITE ON CANVAS.GROWTHHACKERS.COM
- 18. EVERYONE IN THE COMPANY MUST HAVE ACCESS TO THE BACKLOG
- 19. YOU HAVE TO ASSESS HOW YOUR EXPERIMENT IS PERFORMING AMONG DIFFERENT SEGMENTS OF USERS.
- 20. A FEW LAST THINGS THE WISE MAN LEARNS FROM OTHER PEOPLE’S MISTAKES
- 21. KEEP A SPREADSHEET UP-TO-DATE TO TRACK YOUR WEEKLY GROWTH RATE
- 22. IT IS BETTER TO HAVE WEEKLY GOALS. MOVE STEP BY STEP
- 23. HOW TO MAKE THEM ACCESSIBLE EVERY WEEK, SEND THEM BY EMAIL ONE PERSON (USUALLY THE CEO) IS RESPONSIBLE FOR THAT TASK. EVERY SUNDAY, HE SENDS AN EMAIL TO EVERYONE: #1. INCLUDING THE RESULTS OF YOUR MAIN KPIS AND THEIR EVOLUTION SINCE THE BEGINNING (WITH A CHART). #2. THE CWGR FOR YOUR MAIN KPI. #3. THE INTERPRETATION OF YOUR COHORTS.
- 24. FIVE METRICS I RECOMMEND TO LOOK AT DAY 1 & DAY 7 RETENTION AVERAGE REVENUE PER USER AVERAGE REVENUE PER PAYING USER LIFETIME VALUE
- 25. I ENCOURAGE TO HAVE ROUTINES ANALYTICS & CUSTOMER SUPPORT
- 26. START A SPREADSHEET INCLUDING YOUR MOST IMPORTANT KPIS. WHAT ARE THE EVENTS/ACTIONS YOU ARE GOING TO TRACK. COMPUTE YOUR COMPOUND WEEKLY GROWTH RATE. SEND THESE METRICS EVERY WEEK TO YOUR TEAM BY EMAIL. USE CANVAS TO KEEP AND ORGANIZE YOUR EXPERIMENTS. CONCLUSION WHAT YOU SHOULD DO AFTER THIS TALK
- 27. AND PLEASE, DO NOT DELEGATE YOUR GROWTH TO SOMEONE ELSE.
- 28. THANK YOU FOR YOUR TIME AND NOW, LET’S HUSTLE ;-)