You can find the video conference here: https://www.youtube.com/watch?v=i9kibF0upLY Don’t fall in love with any brilliant idea. As an entrepreneur, you’re fighting against a problem, you’re not cherishing ideas. You’re about to dedicate all of your time and energy to tackle this problem. So make sure it’s a good one. A good problem is real, you can clearly acknowledge and define it. It has a huge impact and it’s getting worse every day. A problem is difficult to overcome. The pain is obvious and not already solved - the way you think it should be. So leave your ideas and concentrate on the problem that is obsessing you. Let’s go! TheFamily strives for ambitious entrepreneurs in Europe, offering them education, tools and capital. At TheFamily, we believe that anyone can become a great entrepreneur. http://www.thefamily.co/

1. THEFAMILY.CO

2. PROBLEM?
WHAT’S YOUR

3. REAL?
IS IT

4. DEFINED?
CAN IT BE

5. BIG?
IS IT

6. DIFFICULT?
IS IT

7. OBVIOUS?
IS IT

8. SOLVED?
HAS IT BEEN

9. WORSE?
IS IT GETTING

10. UNDERSTAND
YOUR MARKET

11. ALIVE
THE MARKET IS

12. TARGET MARKET
FOCUS FIRST ON THE

13. COMPETITION
AND FORGET THE

14. INSPIRATION
UNLESS IT’S FOR

15. EVERYWHERE
INSPIRATION IS

16. TIME
IT TAKES

17. TAKE THE RISK?
ARE YOU WILLING TO

18. THANKS BABE!