2. 1. The Obesity Factor
2. Work and Play
Intertwined
3. Threats versus
Opportunities
3. THE ISSUES…. 50% Percent of New
Zealanders are overweight
More than quarter of the
population are obese
Women tend to be more
susceptible than men
The New Zealand
government developed
SPARC Push Play to
encourage fitness
4. …THE SOLUTIONS Aim for those who are
overweight and obese as
part of Fit ‘n’ Well’s target
market
Reach out to the
government as they are
likely to support Fit ‘n’
Well’s strategy to help
banish the problem
Fit ‘n’ Well will earn $$$
while fighting off OBESITY
5. Maybe it’s BOTH
As an employee do you feel As an employer, do you feel like
lethargic and unenthusiastic your employees are not
at work? motivated enough?
Fit ‘n’ Well… …can help!
6. Is that possible?! Yes it is.
Fitness Benefits:
• Research has shown
70% improvement in
employees ‘ complex
decision making
• Make employers,
employees and
customers happier
with higher
efficiency!
Fit ‘n’ Well can provide easy access to their facilities during
break times and after hours
7. Les Mills and Contours Gym
are Fit ‘n’ Well’s two
biggest competition
Major Advantage
Les Mills: date of
establishment
(fitness business in New
Zealand was booming);
earned their reputation as the
“Father of Fitness”
Contours : Specified target
market in New Zealand
(Women)
8. Fit ‘n’ Well versus…
Les Mills Contours
Fight reputation with Men wanting
reputation: Les Mills Contours service
earned the reputation provided to
through its establishment women? Fit ‘n’ Well
date. can target both
Fit ‘n’ Well can earn its genders with
reputation by providing exclusive clubs for
fitness to those who are women but offer
in NEED. These include the same facilities
people battling obesity. and standards to
men as well.
9. A recap...
Fit ‘n’ Well…
…has a target market of
people struggling with
obesity which the
government has high
probability of supporting
…can create a positive
workplace culture
through fitness
…can compete with the 2
biggest market players
“The odds
look good”
10. Come on, ask for it. You
know you want to…
A management consulting report is available upon request. It
contains detailed information about the issues discussed in
the power point.
11. References for the content
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18 April 2009 from Retrieved 21 April 2009 from
http://www.contours.co.nz/AboutContours/tabid/90/Defau http://pushplay.sparc.org.nz/about-push-play/overview.
lt.aspx. Pearson, G. (2008, September 11). Fitness Industry Trends.
About Contours New Zealand (2009). Reed Business Information Retrieved April 12, 2009, from
2005-2009 (v5.2.4.005). Retrieved on April 16, 2009 from http://ezinearticles.com/?Fitness-Industry-
http://www.hotfrog.co.nz/Companies/Contours-New- Trends&id=1488396
Zealand Quax, D. (2008, October). Step up to the Corporate Challenge.
Connell, J., & Grainger, S. (2002, July). Exploring attitudes to Chartered Accountants Journal, 87(9), 41-41. Retrieved April
corporate fitness in Jersey: employer and employee 12, 2009, from Business Source Premier database.
perspectives. Managing Leisure, 7(3), 176-193. Retrieved Sawyer-Morse, M.K. (2007, January). Worlds Apart — Men,
April 11, 2009, doi:10.1080/13606710210163382 Women, and Their Approach to Weight Loss: Today’s
Croteau, K., Schofield, G., & McLean, G. (2006, June). Physical Dietitian .Vol. 9 No. 1 P. 508
activity advice in the primary care setting: results of a Stoddart, V. & Padley, N. (2008-2009 December, January). Flying
population study in New Zealand. Australian & New Fitness New Zealand Fitness Magazine 94.
Zealand Journal of Public Health, 30(3), 262-267. Retrieved Tobias, M., & Roberts, M. (2001, April). Modelling physical
April 12, 2009, from Business Source Premier database. activity: a multi-state life-table approach. Australian & New
Indik, B. (1989, Summer89). Health and Fitness in the Zealand Journal of Public Health, 25(2), 141-148. Retrieved
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12, 2009, from Business Source Premier database. 2009 from
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http://www.lesmills.co.nz/faqs.cfm#1. wellness.
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