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27 Redesigning the car? As Mobile Is Eating the World (2016)

27
Redesigning the car?
As technology remakes what cars are, how far can tech companies take advantage?
* Mercedes, BMW, Audi, Lexus. Source: Companies, a16z
Mobile phones
PCs
TVs
Cars
Luxury cars*
iPhones
0
200
400
600
800
1,000
1,200
1,400
0.00 0.25 0.50 0.75 1.00 1.25 1.50 1.75 2.00
Annualrevenue($bn)
Annual unit sales (bn)
Global market scale, 2014 (bubble size = install base)

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