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Mobile Is Eating the World (2016) Slide 1 Mobile Is Eating the World (2016) Slide 2 Mobile Is Eating the World (2016) Slide 3 Mobile Is Eating the World (2016) Slide 4 Mobile Is Eating the World (2016) Slide 5 Mobile Is Eating the World (2016) Slide 6 Mobile Is Eating the World (2016) Slide 7 Mobile Is Eating the World (2016) Slide 8 Mobile Is Eating the World (2016) Slide 9 Mobile Is Eating the World (2016) Slide 10 Mobile Is Eating the World (2016) Slide 11 Mobile Is Eating the World (2016) Slide 12 Mobile Is Eating the World (2016) Slide 13 Mobile Is Eating the World (2016) Slide 14 Mobile Is Eating the World (2016) Slide 15 Mobile Is Eating the World (2016) Slide 16 Mobile Is Eating the World (2016) Slide 17 Mobile Is Eating the World (2016) Slide 18 Mobile Is Eating the World (2016) Slide 19 Mobile Is Eating the World (2016) Slide 20 Mobile Is Eating the World (2016) Slide 21 Mobile Is Eating the World (2016) Slide 22 Mobile Is Eating the World (2016) Slide 23 Mobile Is Eating the World (2016) Slide 24 Mobile Is Eating the World (2016) Slide 25 Mobile Is Eating the World (2016) Slide 26 Mobile Is Eating the World (2016) Slide 27 Mobile Is Eating the World (2016) Slide 28 Mobile Is Eating the World (2016) Slide 29 Mobile Is Eating the World (2016) Slide 30 Mobile Is Eating the World (2016) Slide 31 Mobile Is Eating the World (2016) Slide 32 Mobile Is Eating the World (2016) Slide 33 Mobile Is Eating the World (2016) Slide 34 Mobile Is Eating the World (2016) Slide 35 Mobile Is Eating the World (2016) Slide 36 Mobile Is Eating the World (2016) Slide 37 Mobile Is Eating the World (2016) Slide 38 Mobile Is Eating the World (2016) Slide 39 Mobile Is Eating the World (2016) Slide 40 Mobile Is Eating the World (2016) Slide 41 Mobile Is Eating the World (2016) Slide 42 Mobile Is Eating the World (2016) Slide 43 Mobile Is Eating the World (2016) Slide 44 Mobile Is Eating the World (2016) Slide 45 Mobile Is Eating the World (2016) Slide 46 Mobile Is Eating the World (2016) Slide 47 Mobile Is Eating the World (2016) Slide 48 Mobile Is Eating the World (2016) Slide 49 Mobile Is Eating the World (2016) Slide 50 Mobile Is Eating the World (2016) Slide 51 Mobile Is Eating the World (2016) Slide 52 Mobile Is Eating the World (2016) Slide 53 Mobile Is Eating the World (2016) Slide 54 Mobile Is Eating the World (2016) Slide 55 Mobile Is Eating the World (2016) Slide 56 Mobile Is Eating the World (2016) Slide 57 Mobile Is Eating the World (2016) Slide 58 Mobile Is Eating the World (2016) Slide 59 Mobile Is Eating the World (2016) Slide 60 Mobile Is Eating the World (2016) Slide 61 Mobile Is Eating the World (2016) Slide 62 Mobile Is Eating the World (2016) Slide 63 Mobile Is Eating the World (2016) Slide 64 Mobile Is Eating the World (2016) Slide 65 Mobile Is Eating the World (2016) Slide 66 Mobile Is Eating the World (2016) Slide 67 Mobile Is Eating the World (2016) Slide 68 Mobile Is Eating the World (2016) Slide 69 Mobile Is Eating the World (2016) Slide 70 Mobile Is Eating the World (2016) Slide 71 Mobile Is Eating the World (2016) Slide 72 Mobile Is Eating the World (2016) Slide 73 Mobile Is Eating the World (2016) Slide 74 Mobile Is Eating the World (2016) Slide 75 Mobile Is Eating the World (2016) Slide 76
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Overtaken by a new ecosystem
Fundamental shift in scale - from 300m+ PC units a year to 1.5bn smartphones and growing
Source: Apple, Google, Gartner, a16z
0.0
0.5
1.0
1.5
2.0
1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014
Annual unit sales (bn)
PCs
iOS & Android
smartphones

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4 Overtaken by a new ecosystem Fundamental shift in scale - from 300m+ PC units a year to 1.5bn smartphones and growing Source: Apple, Google, Gartner, a16z 0.0 0.5 1.0 1.5 2.0 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 Annual unit sales (bn) PCs iOS & Android smartphones

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