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44 Media and attention moved… Mobile Is Eating the World (2016)

44
Media and attention moved…
Global Internet advertising is now a quarter of the total advertising market
Source: Zenith, a16z
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10
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Annual ad spending, 1980-2014 ($bn, 2014 dollars)
Internet
Print
TV
Other
North America Western Europe APAC CEE Latam MENA

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