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56 0 100 200 300 Mobile Is Eating the World (2016)

56
0
100
200
300
400
500
Desktop web Mobile web Mobile apps
Properties hitting US monthly user thresholds
5-10m
10-20m
20m+ users
Apps drive increased concentration
The app install test - do people care enough to want to put your icon on their home screen?
Source: Comscore

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