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66 Direct, 23% Youtube, 14% Mobile Is Eating the World (2016)

Direct, 23%
Youtube, 14%
Search, 2%
Facebook, 6%
Facebook video, 27%
Facebook images, 4%
Snapchat, 21%
Other, 3%
Buzzfeed content views by platform, Q3 2015
New models for both content and distribution
Each platform is both a different content model and a different acquisition model
Source: Buzzfeed