Presentation made during Electronic Media Fest at Winthrop University in Rock Hill, SC 2004 about my career trajectory from library school to startup to corporate america during the evolution of User Experience as a discipline.
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Innies, Outies & other Tales from the Trenches
1. Innies, Outies & Other Tales
from the Trenches
Samantha Bailey, Vice President, Information Architecture
COPYRIGHT Wachovia CONFIDENTIAL
2. For the Record
•I’m a librarian who works in
digital spaces
•Currently: VP, Information
Architecture for Wachovia
•Pioneer in IA: First employee of Argus
Associates, spent 5 years there
developing their operation &
methodology
•MILS from University of Michigan,
1996
http://www.mcphee.com/amusements/current/11247.html
3. The Librarian Action Figure is a
joke (sort of) but finding the right
career path isn’t…
4. Today’ s Talk
I promise!
•An abbreviated look at my career path & an
overview of Information Architecture as a “Career”
•Reflections on working inside a large company vs. a
small company
•Reflections on working as an internal employee vs. an
external consultant (an innie vs. an outie)
•Free Advice (caveat emptor)
6. •College: Philosophy Major/ Women’s Studies Minor
•Borders Books clerk (desperate for cash)
•Planned Parenthood (planning to get a Masters in Public Health
and do Good Works)
•Library Studies (planning to get a Masters in Library Science and do Good
Works)
•Reference Librarian (Abject Failure)
•Information Architect (!!!) for entrepreneurial start-up
•Dot-bomb statistic (company collapsed in 2001)
•Unemployed (humbling)
•VP at Wachovia (got to work on Wachovia.com redesign) (!!!)
•Next????
7. What is Information Architecture?
•Art & Science of organizing information to make it more
findable, manageable & usable
•Popularized by Rosenfeld & Morville text “Information
Architecture for the WWW”
•Enables me to apply my background in classification,
information retrieval and vocabulary control to the web
•Exciting mix of new & old
8. Want to learn more?
•Asilomar Institute for Information Architecture (
http://aifia.org) (job board)
•SIG IA Listserv (http://www.asis.org/SIG/SIGIA/)
•Monthly “IA Cocktail Hour”
9. A few things I’ ve learned along
the way…small company vs. big
company
10. My small co experience…
PROS
CONS
Great for learning & skill
building—wear many
hats
Can be more
entrepreneurial, try new
things
Great environment for
self starters
May be hard to
specialize—wear many
hats
Will likely have to do
“scut” work
Fewer politics, Less
bureaucracy
May not develop critical
political savvy
Terrific sense of
belonging & “family”
Fewer resources, lower
budgets, less stability
May not get a lot of
direction
11. My BIG CO experience…
PROS
CONS
Benefits, benefits,
benefits
Bureaucracy is the price
tag for all that security…
Resources
Access to those
resources
Mergers & Acquisitions
Mergers & Acquisitions
Room for growth, lateral
transitions, regional &
national relocation
Stability
Less empowerment
Stagnation
12. A few things I’ ve learned along
the way…innie vs. outie
14. Innies
PROS
CONS
Get to eat your own dog- Have to eat your own
food
dog food
Build industry subject
matter expertise
Don’t find actuarial tables
scintillating? Too bad!
Long-term relationship
building critical
No respite from annoying
colleagues
Get to see projects all
the way through to
Launch
Have to live with projects
after the honeymoon
wears off
Often less respected in
your own organization
than consultants
15. Outies
PROS
Consultants are gods
CONS
Everyone hates
consultants (see: Dilbert)
Time is more valued by
your colleagues
Billable Hours
Outsider perspective
Outsider status limits
trust, access to info
Don’t have to eat your
own dog food.
May not see your
projects launch
Project ends & you get to Less depth
go home
Always a new project
Frenetic pace
Travel
Travel
16. FREE Advice!
• Be open to learning from all
corners— “humble” jobs have
value too
• Persistence always pays
• Seek a variety of settings and
approaches—versatility is
marketable
• Focus your attention on doing
the job at hand to the very best
of your abilities rather than
longing for the desired next step
• Spend 80% of your time doing
your job and 20% of your time
managing your career—
networking, self promotion
• Your career path will probably
be very different from your
plans & expectations