Conversion Killing Mistakes: 15 things Affiliates still aren't doing in 2010 - Dr Karl Blanks and Ben Jesson
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Conversion Killing Mistakes: 15 things Affiliates still aren't doing in 2010 - Dr Karl Blanks and Ben Jesson
- 1. Conversion Killers Dr Karl Blanks and Ben Jesson I’m going to squander your traffic
- 2. What you’ll get in the next 45 minutes 15 conversion killers Effective remedies 1 2 3 Which ones affect you
- 13. #1: Not split testing
- 15. Split tests Page A Page B New Winner! Page C New Winner!
- 16. Continuous improvement Page A Page B Page C Page D
- 20. GI GO
- 21. … for a page with a conversion rate of 5%
- 22. … for a page with a conversion rate of 5% More profit More fun Much much much quicker Bold, targetted changes “ Meek tweaking” No wins Disheartening Lose commitment
- 26. #3: Customer isn’t in “shopping mode” I’m just looking, thanks
- 30. #4: Unclear value proposition I don’t know what you do
- 32. #5: Lack of trust I find my lack of faith disturbing
- 34. #6: Lack of interest I don’t need this type of product
- 38. #7: Confusion I don’t understand you
- 41. #8: Usability I can’t work out how to order
- 43. #9: Product-specific objections Does it accept SD memory cards?
- 46. #10: "Fatal distraction” [Doorbell rings]
- 48. #11: Don’t believe your company or product is any good
- 49. Proof incorporation: a “proof magnet” Media mentions Celebrity associations Expert reviews Customer testimonials Proof Proof Proof Proof
- 50. Proof investment Media mentions Achievements Expert reviews Customer testimonials Proof Proof Proof Proof
- 51. #12: Your competitor gets the sale
- 53. #13: Too much perceived risk
- 54. #14: Prospect defers decision I’ll go away and think about it
- 56. #15: The merchant’s site is terrible
- 58. #16: Bad prior experience
- 65. Here’s what you should do now…
- 66. See three of our most popular reports , at http://www.conversion-rate-experts.com/articles/ 1
- 67. 2 Get a free annotated screenshot of a $1 million landing page by signing up to our free newsletter.
- 68. 3 Conversion Clinic at 12:00 in the expo hall
- 69. 4 Free eyetracking at Stand 78