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Sunshine Travel - Chris Clarkson & Alan Gilmour -


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affiliate marketing, travel, Alan Gilmour, Chris Clarkson,, a4uexpo, a4uexpo london, a4u expo

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Sunshine Travel - Chris Clarkson & Alan Gilmour -

  1. 2. Travel in Affiliate Marketing <ul><li>UK online travel market valued at £11.2 Billion for 2007 (1)‏ </li></ul><ul><li>41% year-on-year growth 2002-2007 (2)‏ </li></ul><ul><li>Affiliate Marketing generates an average of 18% of online sales for travel merchants (3)‏ </li></ul>
  2. 3. About <ul><li>Online Travel Agency Flights, Hotels and Transfers - 37 countries </li></ul><ul><li>Stealth Comparison Availability searches poll multiple suppliers simultaneously </li></ul><ul><li>Low Margins Prices offer customers great value </li></ul><ul><li>No Hidden Costs What you see is what you pay </li></ul><ul><li>Dynamic Packaging Allow customers to easily build tailor-made holidays </li></ul>
  3. 4. Affiliate Programme <ul><li>7% Commission on accommodations and transfers </li></ul><ul><li>No Leakage no highly visible phone numbers. No sales taken over phone </li></ul><ul><li>Affiliate Tools wide range of banners, search boxes, feeds and other stuff! </li></ul><ul><li>Incentives Laptops, holidays, chocolate, holidays, tickets and holidays </li></ul>
  4. 5. Affiliate Programme Numbers <ul><li>Average Basket Value £483.73 </li></ul><ul><li>Average Commission £33.87 </li></ul><ul><li>Commission Reversals 6 </li></ul>
  5. 6. Top Secret Project - Aims <ul><li>Encourage more affiliates to enter travel vertical </li></ul><ul><li>Lower barriers to entry </li></ul><ul><li>Increase conversion rates and stickiness for current affiliates </li></ul><ul><li>Help affiliates build their own brands </li></ul>
  6. 8. sunPress Install Summary <ul><li>Download WordPress </li></ul><ul><li>Install WordPress </li></ul><ul><li>Download sunPress </li></ul><ul><li>Install sunPress </li></ul>
  7. 9. Travel Niche Finding Your Gap In The Market
  8. 10. The Basics Remain True <ul><li>Passion / Knowledge / Interest </li></ul><ul><li>Research Potential Competitors </li></ul><ul><li>USP </li></ul><ul><li>Add Value </li></ul>
  9. 11. Find Your Level <ul><li>Find your niche, kick it's ass </li></ul><ul><li>Don't bite off more than you can chew </li></ul><ul><li>Plan for expansion </li></ul>
  10. 12. If You Build It... <ul><li>Unique Content </li></ul><ul><li>Build Backlinks </li></ul><ul><li>Relevant Title Tags </li></ul><ul><li>Be Patient </li></ul><ul><li>Repeat </li></ul>
  11. 13. Travel Is Too Competitive Let's have a look...
  12. 14. Majorca
  13. 15. Majorca <ul><li>Affiliate </li></ul><ul><li>Wiki </li></ul><ul><li>Tour Op </li></ul><ul><li>Affiliate </li></ul><ul><li>Tour Op </li></ul><ul><li>News </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Travel Agent </li></ul><ul><li>Rentals </li></ul>
  14. 16. Majorca Holidays
  15. 17. Majorca Holidays <ul><li>Tour Op </li></ul><ul><li>Travel Agent </li></ul><ul><li>Tour Op </li></ul><ul><li>Comparison </li></ul><ul><li>Tour Op </li></ul><ul><li>Travel Agent </li></ul><ul><li>Private Villa </li></ul><ul><li>MFA </li></ul><ul><li>Affiliate </li></ul><ul><li>Travel Agent </li></ul>
  16. 18. Palma Nova
  17. 19. Palma Nova <ul><li>Affiliate </li></ul><ul><li>Tour Op </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Travel Agent </li></ul><ul><li>Affiliate </li></ul><ul><li>Travel Agent </li></ul><ul><li>Travel Agent </li></ul><ul><li>Portal </li></ul>
  18. 20. Palma Nova Hotels
  19. 21. Palma Nova Hotels <ul><li>Portal </li></ul><ul><li>Portal </li></ul><ul><li>Consolidator </li></ul><ul><li>Consolidator </li></ul><ul><li>Affiliate </li></ul><ul><li>Tour Op </li></ul><ul><li>Travel Agent </li></ul><ul><li>Travel Agent </li></ul><ul><li>Hotel </li></ul><ul><li>Travel Agent </li></ul>
  20. 22. Santa Ponsa
  21. 23. Santa Ponsa <ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Tour Op </li></ul><ul><li>Travel Agent </li></ul><ul><li>Consolidator </li></ul><ul><li>Consolidator </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Travel Agent </li></ul>
  22. 24. Benidorm
  23. 25. Benidorm <ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>TV Prog </li></ul><ul><li>Affiliate </li></ul><ul><li>Wiki </li></ul><ul><li>Consolidator </li></ul><ul><li>Portal </li></ul><ul><li>Affiliate </li></ul><ul><li>Travel Agent </li></ul>
  24. 26. Benidorm Hotels
  25. 27. Benidorm Hotels <ul><li>Portal </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Consolidator </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Consolidator </li></ul><ul><li>Hotel </li></ul><ul><li>Consolidator </li></ul><ul><li>Affiliate </li></ul>
  26. 28. Conclusion <ul><li>Demonstrates search space for affiliates </li></ul><ul><li>Targeted niche sites are highly competitive </li></ul><ul><li>Compelling unique content </li></ul>
  27. 29. Acknowledgments <ul><li>David Fiske - </li></ul><ul><li>Frank Paul - </li></ul><ul><li>John Lamerton - </li></ul><ul><li>Kirsty McCubbin - </li></ul><ul><li>Pete Dickenson - </li></ul>
  28. 30. So You Don't Do Travel? Thank You!
  29. 31. Any Questions?