1.  498200135 英文三 周婉茜
 499050628 影傳二 黃美玲
 499050056 影傳二 謝宛伶
 497651284 經濟四甲 孫毓寧

2.  Background
 History
 Store Count

3.  Uniqlo Co., Ltd. is a Japanese casual wear
designer, manufacturer and retailer.
 The company was originally a division of Fast
Retailing Co., Ltd.. On November 1, 2005, it was
restructured as a separate wholly owned
subsidiary called Uniqlo Co., Ltd.
 Uniqlo is Japan's leading clothing retail chain in
terms of both sales and profits. The company
also operates in China, France, Hong Kong,
Malaysia, Russia, Singapore, South Korea,
Taiwan, Thailand, the United Kingdom and the
United States.

4. 1949-1994: rise in Japan
1997: “SPA” strategy
1998-2002: outlets spread and overseas
expansion
2002-2004: Uniqlo profits dropped sharply
2005-present: further expansion
The goal of 5 trillion yen (about 61.2
billion US dollars) by 2020

5.  ASIA :
AMERICA :
Taiwan : 6 U.S.A : 3
Japan : 854
EUROPE :
China : 93
England :13
South Korea : 65
Russia : 2
Hong Kong :15
France : 1
Singapore :5
Malaysia :2
Thailand :1

6. SWOT Analysis

7.  Emphasize” Made for all”
 Average of ages
 Basic & functional goods
 Best Service
 Expand quickly in Taiwan markets

8.  long-term R&D
 Decentralize markets and customer bases in
Taiwan
 Competitive opponent

9.  Creative Marketing methods
 Cooperate with celebrities and famous
designers
 Brand preference

10.  International Brand enter to Taiwan
 Reasonable price ?
 Reduce to buy

11. The Logo

12. The Sloan Rhyme:
Uniqlo, all.
Made for
Target customer:
People from all ages Easy to remember

13. Advertising

14. Commercial
Casual Modern Freely
function simplicity playful
mind
 Commercial 1
http://youtu.be/3lW9QyKI_sA
 Commercial 2: HighTech
http://youtu.be/1Y1F9OVncSw

15. The latest products of
UNIQLO
Heattech
Ultra light premium down jacket

16. What is Heattech?
 absorbs body moisture
 smooth and soft
 highly resilient and durable
 Especially for men’s heattech of which
the fabric can quickly absorbs moisture
that keeping you dry and refreshed.

17. What is Ultra light premium down
jacket?
 further weight reduction
 high quality of bounce and fluffiness
 portable and fits in your pocket
 SO LIGHT!
 water-resistant

18. TV Commercials
 Chen Yi Han Ver.
 http://www.youtube.com/watch?feature=
player_embedded&v=CuWExQrVPBc
 Chen Bo Lin Ver.
 http://www.youtube.com/watch?feature=
player_embedded&v=OfHNwMMzgSE

19. Conclusion
 Idea :made for all
 Be original
 Change clothes, Change the world
 Japan’s Brand/Company
 Common Price but High Quality
 Simple and Comfortable
 Concentrative Advertisement
 Shopping at home
 Very Popular