4. • Japan's leading clothing retail chain
• Store number in the world
Japan China Korea USA
854 97 65 3
US Russia France HK
13 2 1 15
• Never show its logo.
5. UNIQLO in Taiwan
• UNIQLO TAIWAN ， Ltd
• Founded:2010.04.06
• Store number:7
8. Demand
Change the clothes, change the world
Strategy
1.Developing products of exceptionally high quality
※Product development based on customer feedback
※Material procurement from around the world
※Expert technical guidance at factories emphasizes quality
9. 2. Expanding the women’s line of apparel
※Market for Women's Wear Twice that of Men's
3.Global flagship stores
The first global flagship store opened in New York's
Soho area in fall 2006.
Since then, global flagship stores have opened in
London, Paris, Shanghai, and Osaka's Shinsaibashi.
Preparations are now underway to open another
global flagship store on New York's Fifth Avenue in
fall 2011.
10. 4.HEATTECH
UNIQLO developed HEATTECH in
response to customers’demands for
functional innerwear to complement
UNIQLO’s previous lineup of mostly
cotton innerwear.
11.
12. What is SWOT analysis?
SWOT analysis is a strategic
planning method used to evaluate
the Strengths, Weaknesses,
Opportunities, and Threats involved in
a project or in a business venture.
13. UNIQLO SWOT analysis
Internal factors(Strength) Internal factors(Weaknesses)
Products diversification No return or exchange for certain products
Great service attitude
Real-time services and description
External factors(Opportunities) External factors(Threats)
High exposures Intensive competition
Variety of consumers Low in market share
International enterprise Insufficient branch
