1. Perfume SWOT Analyze – Miss Dior Cherie
 Group Member :
企二乙 499382227 陸怡茹 Lulu
企二乙 499382186 呂佳欣 Anna
英文二 499110167 吳昀璇
Chloe
英文二 599061028 廖家欣
Cindy
法文二 499120083 杜碩佳 Alice
法文二 499120485 邱芷薇

2. Outline

Introduction of Product and Slogan
By Anna & Lulu

SWOT Analyze
-Strength By Alice
-Weakness By Vivian
-Opportunity By Chloe
-Threat By Cindy

3. Dior's girl is grown up
and is now a woman who
loves.
Miss Dior Cherie
EDP
Released in 2011
Created by Francois
Demachy

4. SWOT Analyze
Strength Weakness
⍣ Have a long history ⍣ The high price of the Dior’s
⍣ Have distinctive tastes for perfume
designs ⍣ The high cost
Opportunity Threat
⍣Developing in the right time ⍣ Illegal version of perfumes
⍣Benefits-Fashion Show ⍣ Economic depression
⍣Loyal Costumers ⍣ Limitation of consumer
⍣Having Target market group
⍣ Restriction of consumer
market
⍣ Many competition of
perfumes

5. Strength
 Have a long history
─ Since1947

Have distinctive tastes for designs
─ sensitive, persist ,own professional perfumer
 Loyal Costumers
 Having Target market

6. Opportunity
 Developing in the right time
─WWⅡ
 Benefits-Fashion Show
─ sponsors, cooperators→commercial potential

Loyal Costumers

Having Target market

7. Weakness
 The high price of the Dior’s perfume.

The high cost of hiring a professional
personal Perfumer.

8. Threat
 Illegal version of perfumes

Economic depression

Limitation of consumer group
 Restriction of consumer market

9. Conlusion
S>W T>O
Dior should take stability strategy

10. Thanks for your listening
Present by Anna
Alice
Vivian
Chloe
Cindy
PPT by Lulu