8. The Transformation Payoff The Ability to Drive Profitable, Sustainable Growth Operating Margin % (14.4% in 1993) (40.8% in 2007) Note: Figures based on non-GAAP results. GAAP to non-GAAP reconciliations are available on the Oracle Investor Relations website at www.oracle.com/investor .
10. Top Performers Leverage Technology to Transform “ As companies adopt innovative new technologies such as SOA, the most agile among them will view the new IT platform as one of the few business features that enables their unique, strategic mix of standardization & flexibility to take root operationally.” 1970 2009 Next Gen Technologies Enable Performance Internet Enabled Globalization ERP Enabled “Enterprise” Processes Computing Enabled Task Automation
11. True Shared Services Architecture User Interaction Channels IVR Browsers Client UI Cell PDA Security Services Authentication Authorization Access Presentation Services eForms Worklist Monitoring Console BI Dashboarding Mashup Collaborative Services Personalization Business Services Integration Services Connectivity Messaging Mediation Routing Self Services Process Services Content Services Accounting Services Intelligence Services Orchestrate Rules Engine Sensor Services Events Engine Service Contracts Imaging DAM Archiving Search Charging Billing Analytics BAM SLA Enterprise Development Modeling Simulation Development Administration Enterprise Management
15. Oracle’s Recommendation MAINFRAME Integrated, Dynamic User Interface Cross-Application Business Process Automation CRM SCM Financials Procurement Application Services
16. Business Process Management What Technologies to Use – Oracle’s Products Model & Analyze Connect & Route Orchestrate & Transform Visualize & Optimize Manage & Govern Business Process Analyzer & Designer Enterprise Service Bus & Service Registry Generate & Capture Business Process Repository & Designer Business Process Manager (BPEL) WebCenter & Business Activity Monitoring Web Services Manager
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20. Enterprise Data Warehouse Business Intelligence – Typical Scenario Call Center Agent Business Intelligence Analyst Custom ETL CRM SCM Financials Data Marts Warehouse Manager Financial Analyst
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22. Business Insight What Technologies to Use – Oracle’s Products Analytic Server Answers & Dashboards Data Integrator (Heterogeneous ETL) Business Intelligence Publisher Delivers & Mobile Analytics Analytic Workflow & Real Time Decisions Model Information Query & Analyze Report & Publish Monitor & Alert Optimize via Actions Integrate Data Master & Manage Data Oracle Data Hubs
28. Audit & Track Compliance Enable Web Single Sign-On Provision & Manage Entitlements Define Enterprise Roles Create User Identities Enable Desktop Single Sign-On LDAP Directory, Virtual Directory, & Identity Manager LDAP Directory, Virtual Directory, Certificate Authority Identity Manager, Delegated Administration Services Access Manager, Identity Federation Enterprise Single Sign-On Attestation & Compliance Manager Identity Management What Technologies to Use – Oracle’s Products
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33. User Interaction Create Enterprise Portal Integrate Applications Share via Web 2.0 Communities Integrate Desktop & Office Make Accessible Multi-Channel Integrate Content
34. Oracle WebCenter Create Enterprise Portal Content Stores Web Sites Apps & Services Bus. Process BI & BAM Personalization Services Single Sign On Enterprise Search Portlet Services Content Management JSR-168 WSRP JSR-170 Oracle Enterprise Portal
35. Oracle ECM Suite Integrate Content with Applications Records and Retention Management Multi-site Web Content Management Digital Asset Management Content Repository Services Content Services Security, Workflow, Search, Metadata Integrate Content JSR-170 ERP Imaging and Process Automation Information Rights Management
37. Oracle Desktop Framework Integrate Desktop & Office MSFT Outlook MSFT InfoPath MSFT Word MSFT Excel MSFT.NET Proxy
38. Oracle Web 2.0 Services Bring Web 2.0 to Enterprise Wikis Wikis Discussions Discussion Forums BLOGS & RSS Blogs & RSS Collaboration Mashups JSR-227
39. Oracle Communication & Mobility Server Make Accessible Multi-Channel Oracle Communication & Mobility Server Connected Devices VoIP (Fixed & Mobile) Mobile Messaging Mobile Applications
42. Oracle Strategy More Value Less Complexity More Flexibility Less Cost More Choice Less Risk Comprehensive Portfolio Standards-Based Architecture Designed to Work Together Complete Open Integrated World Class Implementations Proven Solid Track Record
43. Oracle Fusion Middleware Integrated Standards-Based Application Infrastructure Development Tools Enterprise Management Identity Management User Interaction Business Intelligence Content Management SOA & Process Management Application Server Grid Infrastructure
55. Get on the Path to the Future Your Value-Driven Action Plan Your Next Steps Complete More Value, Less Complexity Complete your portfolio with Oracle Applications Better business practices with minimal to no disruption to your existing enterprise investments Open More Choice, Less Risk Use Fusion Middleware as your standards-based business platform Expand innovation and business processes improvement Integrated More Flexibility, Less Cost Integrate your enterprise with Oracle AIA, BI & WebCenter Maximize efficiency and competitive advantage by keeping systems up-to-date Your Results Oracle Applications
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Editor's Notes
As we discussed, many studies (including these from PWC and Accenture) that companies that leverage technology to enable a mix of standardization (efficiency) and flexibility (innovation) necessary achieve better results. Leveraging computing used to mean just gaining greater efficiencies in business processes. But, with introduction of internet computing, 2 things occurred 1) Competition become global and intense. Eager, hungry competitors from anywhere in the globe are now able to compete anywhere in the globe. Competition from Everywhere for Everything. 2) Technology not only enabled new ways of doing business, but entire new business models and industries (think Google, Amazon, Facebook). So, what’s next on the horizon? A group of upcoming technologies that will enable a strategic mix of standardization and flexibility. - Service Oriented Architecture, Enterprise 2.0 technologies and portfolios of industry capabilities will enable enterprises to transform into high efficient and flexible enterprises to thrive in a more competitive & dynamic world. Oracle’s mission has always been to make our technology solutions a source of continual competitive advantage for our customers. As we move into this new era of global interconnection and creation, enterprises need technology that allows them to reduce risk, cost and complexity – spending less time and money on the basics of running the business - while providing more flexibility to creatively approach new business models and new ways of working that will deliver a distinctive advantage. To be successful, companies need a blend of standardization - for efficient operations, differentiation – to be competitive, and they need to quickly and continually adapt to change. ERP systems in the past primarily provided efficiency and standardization. But, the latest generation of software supports differentiation and agility. Leveraging this new IT platform usually requires some transformation of the business…
User Drives the Process and Business Rule Enforcement Processes Change Difficult and Costly ‘ Bolt-on’ Analytics Provides Transactional Reporting Siloed, Function-specific Applications Logic and Data Replicated Across Multiple Systems Monolithic Applications Focused on Data Capture and Display
Islands of Intelligence Enterprise Information underutilized in the hands of few Many different BI sources, many different BI tools Few usable, pervasive BI dashboards
Clearing Statement: Oracle’s Application Strategy is to deliver a solution that is Complete, Open and Integrated. Moving forward people will associate these words with Oracle Complete: Comprehensive Industry Portfolio – Complete breadth and depth of the solutions across industries with an integrated tech stack. Open: Standards-Based Architecture – Build to open industry and technology standards. Re-architected to run on Fusion Middleware. Ideal for heterogeneous environments. Integrated: Designing all Applications to Work Together – Integrated architecture allowing easier interactions within and across enterprises. So essentially the rest of the deck maps to these concepts. You’ll find throughout that the concepts actually blend together… Transition: But we want to start with the fact that we launched Applications Unlimited 2 years ago.
Oracle Fusions Middleware is an integrated standards-based application infrastructure which all Oracle applications are built to leverage, but can also be used by our customers and partners to modify business processes, integrate legacy applications or build custom applications.
Oracle has an unrivalled commitment to Open Standards in every layer of our technology and application stack. Various studies have shown a 48% cost of ownership advantage over SAP. Huge differentiator for Oracle is AIA – which we’ll get to in a minute… And this is about making it all work together
Integrating the enterprise involves three types of integration. Business processes – which includes data synchronization User experience – reduces learning curve and increases productivity Business Intelligence – better decision making And we start by talking about AIA…
In Summary – Your Action Plan to Get on the Path to the Future: Complete and upgrade your portfolio Leverage fusion middleware Integrate your enterprise with Oracle AIA, BI and WebCenter
