This presentation was adapted from the National eXtension Conference http://www.slideshare.net/aafromaa/introducing-ideas-for-social-media-strategy Please read the notes. More ideas, concepts, and references are given in the notes.

1. Ideas for establishing a social
media strategy
Anne Mims Adrian aadrian@auburn.edu
Rhonda Conlon rconlon@ncsu.edu
Jerry Thomas thomas.69@osu.edu
Special thanks to Floyd Davenport & Andy Kleinschmidt
November 3, 2009
Presented at Southern Rural Development Center Board Meeting
www.slideshare.net/aafromaa

2. “Today, if you're not staying
current with Web 2.0 technologies'
impact on business, then you're
just not staying current. Period.”
Sarah Perez of ReadWriteWeb
flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/

3. “Friends, it (social media) keeps us
relevant.” Andy Kleinschmidt
flickr.com/photos/liewcf/3547134847/

4. Adoption Curve & Phases
Initial Discovery (2006-2007)
Hype & Experimentation (2008-2009)
Failure & Disappointment (2010)
Triumph of Determination (2011-2013)
Pervasive Adoption (2014-2015)
socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png

5. Where to begin?
Pick 1, 2, or 3.

6. Facebook
More than 2 billion photos uploaded
to the site each month.
facebook.com/press/info.php?statistics Retrieved 10/1/2009

7. Facebook
14+ million videos uploaded each month.
2+ billion pieces of content (web links,
news stories, blog posts, notes, photos, etc.)
are shared each week.
facebook.com/press/info.php?statistics Retrieved 10/1/2009

8. Facebook
The fastest growing demographic is
those 35 years old and older.
facebook.com/press/info.php?statistics Retrieved 10/1/2009

9. Facebook
People who use mobile devices to
access Facebook are almost 50% more
active on Facebook than non-mobile
users.
facebook.com/press/info.php?statistics
Retrieved 10/1/2009

10. Facebook
More than 180 mobile operators in 60
countries working to deploy and
promote Facebook mobile products.
facebook.com/press/info.php?statistics
Retrieved 10/1/2009

11. Twitter stats
3 million - Tweets/day (March
2008)
Tuesday – most popular day
techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-
numbers/ & sysomos.com/insidetwitterr World

12. Twitter stats
Twitter is the fastest growing
752% increase in 2008.
www.mashable.com

13. Twitter stats
In 2009, 18 million US adults
accessed Twitter on any platform at
least monthly.
emarketer.com/Article.aspx?R=1007271

14. Twitter stats
Usage will reach 26 million US adults
in 2010.
Inside Twitter An In-Depth Look Inside the Twitter World
emarketer.com/Article.aspx?R=1007271

15. Twitter stats
92.4% of Twitter users follow fewer
than 100 other Twitter users.
Inside Twitter An In-Depth Look Inside the Twitter World
emarketer.com/Article.aspx?R=1007271

16. What is the point?
http://www.flickr.com/photos/skipnclick/2945026921/

17. Go where the people
are
flickr.com/photos/mcgarry/111003432/

18. Wikipedia
75,000 active contributors
13 million articles
65 million 2009 monthly visitors
on
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-
stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/

19. YouTube
70 million – videos (March 2008)
95.4 million – videos (May 2009)
13 hours - amount of video uploaded every minute
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-
stats/ &thefuturebuzz.com/2009/07/10/future-marketing-trends/

20. Blogosphere
346 million – people read blogs
(comScore March 2008)
900,000 - average number of blog
posts in a 24 hour period
77% - active Internet users read
blogs
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/

21. Some of the time,
forget traditional
concepts behind
traditional media,
education, &
marketing.
flickr.com/photos/yourdon/2715599454/

22. Define who are community
members
Define who is core customer /client /
community member
Why would they
care
Create personas
flickr.com/photos/cambodia4kidsorg/202143037/

23. Define your goals
Look for & define a higher purpose
flickr.com/photos/tomoski/2688883653

24. Set your
priorities
based on
your
values
flickr.com/photos/seekoh/1225991680/

25. Ask and Listen
flickr.com/photos/joyoflife/23724427/

26. What is being said on the
web google.com/alerts
Google Alerts

27. Know what people are
saying search.twitter.com/
Twitter Searches

28. Take a poll
Ask a question ..
in Twitter or …
on your blog or …
in a video
Poll resides on Joe
Posnanski blog
joeposnanski.com/JoeBlog/

29. Evaluate with new
assumptions
flickr.com/photos/goldberg/1376718557/

30. Participate
Become part of the community
flickr.com/photos/davidkohlmeyer/3393520471/

31. Get Transparent
flickr.com/photos/einaros/3453909796/

32. Be Real
flickr.com/photos/gillat/3483112515/

33. Utilize the help and
expertise of others
images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595

34. Write for SEO & clients
Learn to understand &
write for Search Engine
Optimization.
Learn to write for the
community.

35. Social media
provides
flexibility,
efficiency, &
scalability.
flickr.com/photos/yourdon/2675323741/

36. Social media
provides
timeliness,
responsiveness,
inclusiveness,
& opportunities
for innovation
http://www.facebook.com/home.php#/eatsmart

37. Also social media provides
Multi-purposing
Publishing in new forms
More productivity
Being found by different audiences
Timely reporting & problem solving
Content developed by many (we are not
the only experts)

38. Also social media provides
"...a one-on-one" feeling in a large
group setting. It's the best of both
worlds."
Floyd Davenport
Iowa State Cooperative Extension
flickr.com/photos/yourdon/4049950966/

39. Try
Explore
Learn
“This ... is ridiculously
simple.” Andy Kleinschmidt
flickr.com/photos/coyotejack/2566090619/

40. Choose the right tool.
Adapt as tools
& environments
change.
flickr.com/photos/geishaboy500/100043823/

41. References
Brogan, Chris, Audience or Community
chrisbrogan.com/audience-or-community/
Hunt, Tara, The Whuffie Factor
Kleinschmidt, Andy, Agriculture in Van Wert County,
Ohio agvanwert.wordpress.com/
Scott, David Meerman, The New Rules of Marketing and PR
The Social Network Roadmap
globalhumancapital.org/?p=675
Why Are Marketers So Bad At Measuring Social Media?
blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-
social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664

42. Resources
Beginners Guide for Social Media
collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
Ohio Farm Bureau Social Media Guide
http://ofbf.org/uploads/social-media-guide.pdf
Find Extension colleagues in social media
http://people.extension.org
Intel Social Media Guidelines
http://www.intel.com/sites/sitewide/en_US/social-media.htm

43. Resources
Common Craft Twitter in Plain English
http://www.youtube.com/watch?v=ddO9idmax0o
Common Craft Blogs in Plain English
http://www.youtube.com/watch?v=NN2I1pWXjXI
Common Craft Google Reader in Plain English
http://www.youtube.com/watch?v=VSPZ2Uu_X3Y

44. Creative Commons Attribution-Noncommercial-
Share Alike 3.0 United States License.
Ideas for Social Media Strategy by
Anne Mims Adrian, Rhonda Conlon, and Jerry
Thomas is licensed under a Creative Commons
Attribution-Noncommercial-Share Alike 3.0
United States License. Based on a work at
www.slideshare.net/aafromaa .