Social Media and Extension
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Presentation given to University of Maine Cooperative Extension
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Social Media and Extension
- 1. Social Media and Cooperative Extension Anne Mims Adrian, PhD anne.adrian@extension.org twitter.com/aafromaa blog.anneadrian.com slideshare.net/aafromaa March 10, 2011
- 2. Social media is SOCIAL flickr.com/photos/yourdon/4049950966/
- 3. Social media is about Relationships flickr.com/photos/aafromaa/846487425/
- 4. Social Media is about Sharing Learning Creating Photo: http://agnr.zenfolio.com/
- 5. Social media is media flickr.com/photos/liewcf/3547134847/
- 6. Social media provides flexibility efficiency scalability multi-purposing timeliness relevancy discoverability collaborations flickr.com/photos/yourdon/2675323741/
- 7. 75% of U.S. adults use the Internet.
- 8. By 2013, 62% of web users or 48% of US population will use Facebook.
- 9. Gen Y outnumber Baby Boomers. 96% of them have joined social networks. flickr.com/photos/vermininc/3070779130/
- 10. 93% of Americans own a cell phone flickr.com/photos/yourdon/3554487541/
- 11. How many have heard of Cooperative Extension? 27% of U.S. adult population 16% of U.S. 18-35 year olds Are we where the people are?
- 12. Social Media Benefits for Extension
- 13. Adoption Curve & Phases Initial Discovery (2006-2007) Hype & Experimentation (2008-2009) Failure & Disappointment (2010) Triumph of Determination (2011-2013) Pervasive Adoption (2014-2015) socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
- 14. Some of the time, forget traditional concepts behind media, education, & marketing. flickr.com/photos/yourdon/2715599454/
- 15. Broadcasting Pushing content (products, services, advertisements) One to many Controlled publishing Static flickr.com/photos/matthileo/3728593992/
- 16. One to one Little or no scaling flickr.com/photos/hugovk/16072296/
- 18. Connections Network New…. • Scale • Connections • Experiences • Ways of Doing Map created @ http://apps.asterisq.com/mentionmap/#
- 20. Livestock Poultry Environmental Learning Center “spread the science on animal poo” @LPELC bio
- 21. Challenges to Social Media
- 22. Expectations Transparency Share Attract Experiential Learning Co-learning Co-creating
- 23. Multipurpose information, learning, and sharing Twitter Facebook Blogs
- 24. Influence occurs in small social circles flickr.com/photos/aafromaa/4476152633/
- 25. Transparency—online or not—there is no hiding. Photo: flickr.com/photos/einaros/3453909796/
- 26. Define who are community members Define who is core customer /client / community member Why would they care Create personas flickr.com/photos/cambodia4kidsorg/202143037/
- 27. Define your goals Look for & define a higher purpose
- 29. What is being said on the web google.com/alerts Google Alerts
- 30. Know what people are saying search.twitter.com Twitter Searches
- 31. Set your priorities based on your values flickr.com/photos/seekoh/1225991680/
- 32. Evaluate with new assumptions flickr.com/photos/goldberg/1376718557/
- 33. Be ready for fire hose effect flickr.com/photos/theclaytaurus/4184188053/
- 34. Participate flickr.com/photos/davidkohlmeyer/3393520471/ Become part of the community
- 35. Utilize help and expertise of others images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595
- 36. Write for SEO & clients Learn to understand & write for Search Engine Optimization. Learn to write for the community.
- 37. Choose the right tool. Adapt. Don’t . get tied to any one tool! flickr.com/photos/geishaboy500/100043823/
- 38. Integrate Social Media Andy Kleinschmidt’s Example Agriculture in the Van Wert County Blog: agvanwert.wordpress.com/ Twitter: twitter.com/akleinschmidt Facebook: www.facebook.com/people/Andy-Kleinschmidt/1385565024 Linkedin: www.linkedin.com/pub/4/b19/4 FriendFeed: friendfeed.com/akleinschmidt Plaxo: plaxo.com/directory/profile/214749075448/c303a248/Andy/Kleinschmidt Orkut: www.orkut.com Yammer www.yammer.com/users/kleinschmidt-5 Community of Science Expertise profile: http://myprofile.cos.com/aklein_1
- 39. Try Explore Learn “This ... is ridiculously simple.” Andy Kleinschmidt flickr.com/photos/coyotejack/2566090619/
- 40. Extension Social Media Participation eXtension People extension.org/people/colleagues/socialnetworks A Cooperative Extension Twitter List twitter.com/aafromaa/cooperative-extension A Cooperative Extension Twitter List Twitter.com/CESValue/Cooperative-extension-2 Facebook Cooperative Extension System Page www.facebook.com/cooperativeextension
- 41. References Brogan, Chris, Audience or Community chrisbrogan.com/audience-or- community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Sagor, Eli and Potyondy, Phillip Making Extension content more discoverable http://www.myminnesotawoods.umn.edu/wp-content/uploads/2010/10/MMW- discoverability-poster-for-FallConf2010-54x36.pdf Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmap globalhumancapital.org/?p=675
- 42. References Why Are Marketers So Bad At Measuring Social Media? blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring- social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664 Jeanette, Karen. Social Media: Why. How http://www.slideshare.net/kjjeannette/osu-ext2010-countycoordinators1192010 Why eXtension? about.extension.org/why-extension/
- 43. Resources Extension Social Media Guide (beginners) collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/ Social media in Cooperative (old list) collaborate.extension.org/wiki/Social_Media_in_Extension Find Extension colleagues in social media www.extension.org/people/colleagues/socialnetworks Penn State College of Agriculture Social Media Best Practices agsci.psu.edu/communications/updates/2010/03/social-media-strategy-and-best-practices Agrilife Extension Social Media Guide http://agrilifeweb.tamu.edu/us/social/
- 44. Resources Social Media Tips and Ideas: Presentation for Extension County Directors urbangarden.posterous.com/social-media-tips-and-ideas Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf Common Craft Twitter in Plain English http://www.youtube.com/watch?v=ddO9idmax0o Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
- 45. Resources eXtension Social Media Professional Development sessions: www.extension.org/learn/events/by_tag?tag=social+media Free Tools to Measure Your Influence www.socialbrite.org/2010/12/16/12-free-tools-to-measure-your- social-influence/
- 46. Final Thoughts Share your questions and ideas. Thank you for your participation. google.com/profiles/aafromaa blog.anneadrian.com twitter.com/aafromaa slideshare.net/aafromaa
Editor's Notes
- http://agnr.zenfolio.com/
- More than 50 percent of our organization is 50 years or older. We must adjust or we may not be relevant.
- According to Extension Brand Value Research, 27% of US have heard of Cooperative Extension.*Andy Kleinschidmt *I have been running my blog for a year and had my all time traffic day yesterday because of this post I created- http://ff.im/-8ZuqSThis post has very little to do with my program BUT it does several things, most importantly is keeping Ohio State Univ Extension relevant and *part of the conversation*. The post was discussed on Twitter and Facebook by several ag media reps.flickr.com/photos/liewcf/3547134847/ Ask the question: What is your biggest reason for not adopting social media for professional use?
- Most traditional marketing and advertisements are considered to be broadcasting. The purpose of social media implies that individuals and organizations interact in online environments. However, many organizations use social media to broadcast their messages and have not used social media tools to listen or interact. Because there is so much "noise" online, clients or potential clients ignore organizations' bull-horn messages. Broadcasting example: We can use Twitter to publicize a new blog post.
- http://www.slideshare.net/kjjeannette/osu-ext2010-countycoordinators1192010
- http://www.myminnesotawoods.umn.edu/wp-content/uploads/2010/10/MMW-discoverability-poster-for-FallConf2010-54x36.pdfhttp://www.myminnesotawoods.umn.edu/wp-content/uploads/2010/10/MMW-discoverability-poster-for-FallConf2010-54x36.pdf
- Influence happens in small social circles. Messages may or may not resonate as they are spread through other circles.http://www.flickr.com/photos/aafromaa/4476152633/ Think of online social circles like we think of face-to-face social circles
- flickr.com/photos/pinksherbet/233228813/