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Social Media and Cooperative         Extension      Anne Mims Adrian, PhD    anne.adrian@extension.org       twitter.com/a...
Social media is SOCIALflickr.com/photos/yourdon/4049950966/
Social media is aboutRelationships            flickr.com/photos/aafromaa/846487425/
Social Media is aboutSharingLearningCreatingPhoto: http://agnr.zenfolio.com/
Social media is media          flickr.com/photos/liewcf/3547134847/
Social media provides  flexibility  efficiency  scalability  multi-purposing  timeliness  relevancy  discoverability  coll...
75% of U.S. adults use the Internet.
By 2013, 62% of web users or48% of US population will useFacebook.
Gen Y outnumberBaby Boomers.96% of themhave joinedsocialnetworks.flickr.com/photos/vermininc/3070779130/
93% of Americans own a cell phoneflickr.com/photos/yourdon/3554487541/
How many have heard ofCooperative Extension?27% of U.S. adult population16% of U.S. 18-35 year oldsAre we where the people...
Social Media Benefits for Extension
Adoption Curve & PhasesInitial Discovery (2006-2007)Hype & Experimentation (2008-2009)Failure & Disappointment (2010)Trium...
Some of the time,forget traditionalconcepts behindmedia, education,& marketing.                flickr.com/photos/yourdon/2...
BroadcastingPushing content(products, services, advertisements)One to manyControlled publishingStatic            flickr.co...
One to oneLittle or no scaling                flickr.com/photos/hugovk/16072296/
Extension Media Examples
Connections Network                                         New….                                         •   Scale       ...
Minnesota ForestryEli Sagor
Livestock Poultry Environmental Learning Center   “spread the science on animal poo” @LPELC bio
Challenges to Social Media
Expectations         Transparency             Share            Attract          Experiential            Learning          ...
Multipurpose information, learning,           and sharing                         Twitter      Facebook                 Bl...
Influence occurs in small social circlesflickr.com/photos/aafromaa/4476152633/
Transparency—online ornot—there is no hiding.            Photo: flickr.com/photos/einaros/3453909796/
Define who are communitymembersDefine who is core customer /client /community memberWhy would theycareCreate personasflick...
Define your goalsLook for & define a higher purpose
ListenLearnConnectSharePhoto: flickr.com/photos/jdawg/484678361/
What is being said on theweb google.com/alertsGoogle Alerts
Know what people aresaying search.twitter.comTwitter Searches
Set yourprioritiesbased onyour valuesflickr.com/photos/seekoh/1225991680/
Evaluate with newassumptions          flickr.com/photos/goldberg/1376718557/
Be ready for fire hose effectflickr.com/photos/theclaytaurus/4184188053/
Participate         flickr.com/photos/davidkohlmeyer/3393520471/Become part of the community
Utilize help and expertiseof others images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595
Write for SEO & clients           Learn to understand &           write for Search Engine           Optimization.         ...
Choose the right tool. Adapt.                                            Don’t                                            ...
Integrate Social MediaAndy Kleinschmidt’s ExampleAgriculture in the Van Wert County Blog:agvanwert.wordpress.com/Twitter:t...
Try                                           Explore                                            Learn                “Thi...
Extension Social Media ParticipationeXtension Peopleextension.org/people/colleagues/socialnetworksA Cooperative Extension ...
ReferencesBrogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/Hunt, Tara, The Whuffie FactorKleinsc...
ReferencesWhy Are Marketers So Bad At Measuring Social Media?blogs.forrester.com/marketing/2009/11/why-are-marketers-so-ba...
ResourcesExtension Social Media Guide (beginners)collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extensi...
ResourcesSocial Media Tips and Ideas: Presentation for Extension CountyDirectors urbangarden.posterous.com/social-media-ti...
ResourceseXtension Social Media Professional Development sessions:www.extension.org/learn/events/by_tag?tag=social+mediaFr...
Final ThoughtsShare your questions and ideas.Thank you for your participation.google.com/profiles/aafromaablog.anneadrian....
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Social Media and Extension

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Presentation given to University of Maine Cooperative Extension

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Social Media and Extension

  1. 1. Social Media and Cooperative Extension Anne Mims Adrian, PhD anne.adrian@extension.org twitter.com/aafromaa blog.anneadrian.com slideshare.net/aafromaa March 10, 2011
  2. 2. Social media is SOCIALflickr.com/photos/yourdon/4049950966/
  3. 3. Social media is aboutRelationships flickr.com/photos/aafromaa/846487425/
  4. 4. Social Media is aboutSharingLearningCreatingPhoto: http://agnr.zenfolio.com/
  5. 5. Social media is media flickr.com/photos/liewcf/3547134847/
  6. 6. Social media provides flexibility efficiency scalability multi-purposing timeliness relevancy discoverability collaborationsflickr.com/photos/yourdon/2675323741/
  7. 7. 75% of U.S. adults use the Internet.
  8. 8. By 2013, 62% of web users or48% of US population will useFacebook.
  9. 9. Gen Y outnumberBaby Boomers.96% of themhave joinedsocialnetworks.flickr.com/photos/vermininc/3070779130/
  10. 10. 93% of Americans own a cell phoneflickr.com/photos/yourdon/3554487541/
  11. 11. How many have heard ofCooperative Extension?27% of U.S. adult population16% of U.S. 18-35 year oldsAre we where the people are?
  12. 12. Social Media Benefits for Extension
  13. 13. Adoption Curve & PhasesInitial Discovery (2006-2007)Hype & Experimentation (2008-2009)Failure & Disappointment (2010)Triumph of Determination (2011-2013)Pervasive Adoption (2014-2015)socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
  14. 14. Some of the time,forget traditionalconcepts behindmedia, education,& marketing. flickr.com/photos/yourdon/2715599454/
  15. 15. BroadcastingPushing content(products, services, advertisements)One to manyControlled publishingStatic flickr.com/photos/matthileo/3728593992/
  16. 16. One to oneLittle or no scaling flickr.com/photos/hugovk/16072296/
  17. 17. Extension Media Examples
  18. 18. Connections Network New…. • Scale • Connections • Experiences • Ways of DoingMap created @ http://apps.asterisq.com/mentionmap/#
  19. 19. Minnesota ForestryEli Sagor
  20. 20. Livestock Poultry Environmental Learning Center “spread the science on animal poo” @LPELC bio
  21. 21. Challenges to Social Media
  22. 22. Expectations Transparency Share Attract Experiential Learning Co-learning Co-creating
  23. 23. Multipurpose information, learning, and sharing Twitter Facebook Blogs
  24. 24. Influence occurs in small social circlesflickr.com/photos/aafromaa/4476152633/
  25. 25. Transparency—online ornot—there is no hiding. Photo: flickr.com/photos/einaros/3453909796/
  26. 26. Define who are communitymembersDefine who is core customer /client /community memberWhy would theycareCreate personasflickr.com/photos/cambodia4kidsorg/202143037/
  27. 27. Define your goalsLook for & define a higher purpose
  28. 28. ListenLearnConnectSharePhoto: flickr.com/photos/jdawg/484678361/
  29. 29. What is being said on theweb google.com/alertsGoogle Alerts
  30. 30. Know what people aresaying search.twitter.comTwitter Searches
  31. 31. Set yourprioritiesbased onyour valuesflickr.com/photos/seekoh/1225991680/
  32. 32. Evaluate with newassumptions flickr.com/photos/goldberg/1376718557/
  33. 33. Be ready for fire hose effectflickr.com/photos/theclaytaurus/4184188053/
  34. 34. Participate flickr.com/photos/davidkohlmeyer/3393520471/Become part of the community
  35. 35. Utilize help and expertiseof others images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595
  36. 36. Write for SEO & clients Learn to understand & write for Search Engine Optimization. Learn to write for the community.
  37. 37. Choose the right tool. Adapt. Don’t . get tied to any one tool!flickr.com/photos/geishaboy500/100043823/
  38. 38. Integrate Social MediaAndy Kleinschmidt’s ExampleAgriculture in the Van Wert County Blog:agvanwert.wordpress.com/Twitter:twitter.com/akleinschmidtFacebook:www.facebook.com/people/Andy-Kleinschmidt/1385565024Linkedin:www.linkedin.com/pub/4/b19/4FriendFeed:friendfeed.com/akleinschmidtPlaxo:plaxo.com/directory/profile/214749075448/c303a248/Andy/KleinschmidtOrkut:www.orkut.comYammerwww.yammer.com/users/kleinschmidt-5Community of Science Expertise profile:http://myprofile.cos.com/aklein_1
  39. 39. Try Explore Learn “This ... is ridiculously simple.” Andy Kleinschmidtflickr.com/photos/coyotejack/2566090619/
  40. 40. Extension Social Media ParticipationeXtension Peopleextension.org/people/colleagues/socialnetworksA Cooperative Extension Twitter Listtwitter.com/aafromaa/cooperative-extensionA Cooperative Extension Twitter ListTwitter.com/CESValue/Cooperative-extension-2Facebook Cooperative Extension System Pagewww.facebook.com/cooperativeextension
  41. 41. ReferencesBrogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/Hunt, Tara, The Whuffie FactorKleinschmidt, Andy, Agriculture in Van Wert County, Ohioagvanwert.wordpress.com/Sagor, Eli and Potyondy, Phillip Making Extension content more discoverablehttp://www.myminnesotawoods.umn.edu/wp-content/uploads/2010/10/MMW-discoverability-poster-for-FallConf2010-54x36.pdfScott, David Meerman, The New Rules of Marketing and PRThe Social Network Roadmap globalhumancapital.org/?p=675
  42. 42. ReferencesWhy Are Marketers So Bad At Measuring Social Media?blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664Jeanette, Karen. Social Media: Why. Howhttp://www.slideshare.net/kjjeannette/osu-ext2010-countycoordinators1192010Why eXtension? about.extension.org/why-extension/
  43. 43. ResourcesExtension Social Media Guide (beginners)collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/Social media in Cooperative (old list)collaborate.extension.org/wiki/Social_Media_in_ExtensionFind Extension colleagues in social mediawww.extension.org/people/colleagues/socialnetworksPenn State College of Agriculture Social Media BestPracticesagsci.psu.edu/communications/updates/2010/03/social-media-strategy-and-best-practicesAgrilife Extension Social Media Guidehttp://agrilifeweb.tamu.edu/us/social/
  44. 44. ResourcesSocial Media Tips and Ideas: Presentation for Extension CountyDirectors urbangarden.posterous.com/social-media-tips-and-ideasOhio Farm Bureau Social Media Guideofbf.org/uploads/social-media-guide.pdfCommon Craft Twitter in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0oCommon Craft Blogs in Plain Englishhttp://www.youtube.com/watch?v=NN2I1pWXjXICommon Craft Google Reader in Plain Englishhttp://www.youtube.com/watch?v=VSPZ2Uu_X3Y
  45. 45. ResourceseXtension Social Media Professional Development sessions:www.extension.org/learn/events/by_tag?tag=social+mediaFree Tools to Measure Your Influencewww.socialbrite.org/2010/12/16/12-free-tools-to-measure-your-social-influence/
  46. 46. Final ThoughtsShare your questions and ideas.Thank you for your participation.google.com/profiles/aafromaablog.anneadrian.comtwitter.com/aafromaaslideshare.net/aafromaa

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