1. Social Media and Cooperative
Extension
Anne Mims Adrian, PhD
anne.adrian@extension.org
twitter.com/aafromaa
blog.anneadrian.com
slideshare.net/aafromaa
March 10, 2011
26. Define who are community
members
Define who is core customer /client /
community member
Why would they
care
Create personas
flickr.com/photos/cambodia4kidsorg/202143037/
33. Be ready for fire hose effect
flickr.com/photos/theclaytaurus/4184188053/
34. Participate
flickr.com/photos/davidkohlmeyer/3393520471/
Become part of the community
35. Utilize help and expertise
of others
images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595
36. Write for SEO & clients
Learn to understand &
write for Search Engine
Optimization.
Learn to write for the
community.
37. Choose the right tool. Adapt.
Don’t
. get tied to
any one tool!
flickr.com/photos/geishaboy500/100043823/
38. Integrate Social Media
Andy Kleinschmidt’s Example
Agriculture in the Van Wert County Blog:
agvanwert.wordpress.com/
Twitter:
twitter.com/akleinschmidt
Facebook:
www.facebook.com/people/Andy-Kleinschmidt/1385565024
Linkedin:
www.linkedin.com/pub/4/b19/4
FriendFeed:
friendfeed.com/akleinschmidt
Plaxo:
plaxo.com/directory/profile/214749075448/c303a248/Andy/Kleinschmidt
Orkut:
www.orkut.com
Yammer
www.yammer.com/users/kleinschmidt-5
Community of Science Expertise profile:
http://myprofile.cos.com/aklein_1
39. Try
Explore
Learn
“This ... is ridiculously
simple.” Andy Kleinschmidt
flickr.com/photos/coyotejack/2566090619/
40. Extension Social Media Participation
eXtension People
extension.org/people/colleagues/socialnetworks
A Cooperative Extension Twitter List
twitter.com/aafromaa/cooperative-extension
A Cooperative Extension Twitter List
Twitter.com/CESValue/Cooperative-extension-2
Facebook Cooperative Extension System Page
www.facebook.com/cooperativeextension
41. References
Brogan, Chris, Audience or Community chrisbrogan.com/audience-or-
community/
Hunt, Tara, The Whuffie Factor
Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio
agvanwert.wordpress.com/
Sagor, Eli and Potyondy, Phillip Making Extension content more discoverable
http://www.myminnesotawoods.umn.edu/wp-content/uploads/2010/10/MMW-
discoverability-poster-for-FallConf2010-54x36.pdf
Scott, David Meerman, The New Rules of Marketing and PR
The Social Network Roadmap globalhumancapital.org/?p=675
42. References
Why Are Marketers So Bad At Measuring Social Media?
blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-
social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
Jeanette, Karen. Social Media: Why. How
http://www.slideshare.net/kjjeannette/osu-ext2010-countycoordinators1192010
Why eXtension? about.extension.org/why-extension/
43. Resources
Extension Social Media Guide (beginners)
collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/
Social media in Cooperative (old list)
collaborate.extension.org/wiki/Social_Media_in_Extension
Find Extension colleagues in social media
www.extension.org/people/colleagues/socialnetworks
Penn State College of Agriculture Social Media Best
Practices
agsci.psu.edu/communications/updates/2010/03/social-media-strategy-and-best-practices
Agrilife Extension Social Media Guide
http://agrilifeweb.tamu.edu/us/social/
44. Resources
Social Media Tips and Ideas: Presentation for Extension County
Directors urbangarden.posterous.com/social-media-tips-and-ideas
Ohio Farm Bureau Social Media Guide
ofbf.org/uploads/social-media-guide.pdf
Common Craft Twitter in Plain English
http://www.youtube.com/watch?v=ddO9idmax0o
Common Craft Blogs in Plain English
http://www.youtube.com/watch?v=NN2I1pWXjXI
Common Craft Google Reader in Plain English
http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
45. Resources
eXtension Social Media Professional Development sessions:
www.extension.org/learn/events/by_tag?tag=social+media
Free Tools to Measure Your Influence
www.socialbrite.org/2010/12/16/12-free-tools-to-measure-your-
social-influence/
46. Final Thoughts
Share your questions and ideas.
Thank you for your participation.
google.com/profiles/aafromaa
blog.anneadrian.com
twitter.com/aafromaa
slideshare.net/aafromaa
Editor's Notes
http://agnr.zenfolio.com/
More than 50 percent of our organization is 50 years or older. We must adjust or we may not be relevant.
According to Extension Brand Value Research, 27% of US have heard of Cooperative Extension.*Andy Kleinschidmt *I have been running my blog for a year and had my all time traffic day yesterday because of this post I created- http://ff.im/-8ZuqSThis post has very little to do with my program BUT it does several things, most importantly is keeping Ohio State Univ Extension relevant and *part of the conversation*. The post was discussed on Twitter and Facebook by several ag media reps.flickr.com/photos/liewcf/3547134847/ Ask the question: What is your biggest reason for not adopting social media for professional use?
Most traditional marketing and advertisements are considered to be broadcasting. The purpose of social media implies that individuals and organizations interact in online environments. However, many organizations use social media to broadcast their messages and have not used social media tools to listen or interact. Because there is so much "noise" online, clients or potential clients ignore organizations' bull-horn messages. Broadcasting example: We can use Twitter to publicize a new blog post.
Influence happens in small social circles. Messages may or may not resonate as they are spread through other circles.http://www.flickr.com/photos/aafromaa/4476152633/ Think of online social circles like we think of face-to-face social circles