Marketing strategy of the GOD of this earth. I have made this presentation in terms of BCG matrix and Porter's five forces. Please give me feedback. Thankyou!!!!!
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Google's marketing strategy
1.
2.
GOOGLE WORLD
GOOGLE PRODUCTS AND SERVICES
GOOGLE STRATEGY
RECENT ARTICLES ABOUT GOOGLE
STRATEGIC EVALUATION(
MISSION, VISION & OBJECTIVES)
FIVE FORCES MODEL
SWOT ANALYSIS
BCG FOR GOOGLE PRODUCTS
CONCLUSION
3. SEARCH ENGINE,CLOUD
COMPUTING, SOFTWARE AND
ADVERTISING TECHNOLOGIES
LARRY PAGE AND SERGEY BRIN
IN 1998
PAGE RANKING NO.1 IN THE
WORLD
OVER 1 BILLION SEARCH
REQUIREMENTS DAILY
46421 EMPLOYEES
RATED NO.1 OF ‘BEST
COMPANY’S TO WORK FOR’ IN
THE WORLD
RANKING NO. 2 OF THE TOP
100 BRANDS IN THE WORLD
MAY 2012, DOMINATE THE
SEARCH ENGINE
WORLD, MARKET SHARE OF
87.6%
TOTAL REVENUE MORE THAN
$50 BILLION,2012
PRIMARY REVENUE SOURCE:
ADVERTISING (97%)
4. GOOGLE PRODUCTS
AND SERVICES
194
WEB BASED
110
MOBILE
APPLICATIONS
44
OPERATING SYSTEMS
3
HARDWARE
17
Google glass
still in
development
DESKTOP
APPS
15
SERVICES
5
5. 82 PRODUCTS SINCE 2006 UPTO DATE
GOOGLE NOTIFIER AND SCHEMER WILL BE DISCONTINUED ON JAN31, 2014 AND FEB
07, 2014
6. To make search engines so powerful they
would understand “everything in the
world”
7. To organize the world’s information and make it
accessible and useful.
9. FOCUS on SEARCH ENGINE marketing. Indexing every website
on the web, giving faster results with accuracy.
GOOGLE’S Ad-Sense and Ad-Word helped google to generate
GOOGLE
huge revenue from the internet market
DIFFERENTIATION FACTORS:
’S
Robust data centers around the world
MARKET
Unique page search algorithm
ING
Ad-Sense & Ad-Word
STRATE
GY
DIFFERENTIATION
INNOVATION
10. Google’s secondary strategy is to focus on other related segments
with innovative product development like- Social
Media, Gmail, Google books, mobiles & cloud computing etc.
Growth strategy:
Mergers & Acquisitions( youtube, android, motorola, fibre )
This strategy is preferred because it allows google to quickly adopt
new technologies and process rather than to develop them internally.
DIFFERENTIATION
INNOVATION
11.
12. ACTION
PLAN
To accelerate innovation and strengthen brand loyalty through
transformational changes while creating an open source
environment
13.
14. Google Unveils Smart Contact Lens Project to Monitor Glucose
By Brian Womack - Jan 17, 2014
The Mountain View, California-based company said in
a blog post yesterday that it’s testing an ocular device
that’s designed to measure glucose levels in tears.
Google is expanding beyond its core search-engine business
by investing in new technologies that can lead to new business
opportunities, including the Google Glass devices, driverless
cars and high-altitude air balloons to provide wireless Internet
access. The contact lenses could address the challenges of
diabetes, including the process of getting readings from
blood, the company said in the post.
23. FOCUS ON THE SEARCH ENGINE BUSINESS
SERVICE QUALITY
PORTAL BUSINESS IS NOT AN
OPPORTUNITY
REINFORCE ITS CORE COMPETENCIES
CUTTING EDGE SEARCH
TECHNOLOGY
HIGHLY QUALIFIED
WORKFORCE<==>INNOVATION
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