Leadership Brand

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CMA Aanand Ladgaonkar

Business Education

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This ppt is about the brand CHANEL brand identity prism which applies on human traits to a brand to recognize what consumers actually think of the brand. 1) Physique – Physique is the basis of the brand. It may include product features, symbols, and attributes. 2) Personality – Personality defines what personality will the brand assume if it were a person. Personality includes character and attitude. 3) Culture – Culture takes a holistic view of the organization, its origins and the values it stands for. 4) Relationship – The strength of the relationship between the brand and the customer. It may represent beliefs and associations in the human world. 5) Reflection – What does the brand represent in the customers' mind or rather the customer mindset as reflected on the brand 6) Self-image – How does the customer see himself when compared to the brand. reference of the above-mentioned content:http://www.marketing91.com/brand-identity-prism-pepsi/

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BRAND • A BRAND IS A PERSON’S GUT FEELING ABOUT A PRODUCT, SERVICE, OR ORGANIZATION Brand Personality • When a brand image or brand identity is expressed in terms of human traits, it is called brand personality. • Brand personality is the way a brand speaks and behaves. • Assigning human personality traits/characteristics to a brand so as to achieve differentiation. • These characteristics signify brand behaviour through both individuals representing the brand (i.e. it’s employees) as well as through advertising, packaging, etc.

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Having a strong, unique and consistent Brand Voice is key to creating a successful brand across all marketing channels. This Brand Voice Toolkit will help you build a voice for your brand by first introducing the concept of Brand Voice and why it is imperative for a brand to be recognizable, identifiable, and relatable. Your Brand Voice Toolkit should contain: 1. Brand Character + Personification 2. Brand Personality 3. Defined Vocabulary 4. Words Your Brand Says + Doesn’t Say 5. Writing Samples Learn what each of these tools are and how they can be used to craft your Brand Voice in this deck and even explore an example toolkit.

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Part 1: Transform Your Brand into a Hero Everybody loves a superhero. It's no accident that these dynamic characters create the kind of excitement that rakes in the big bucks. For a perfect example, look no further than the recent release of The Avengers, which was an instant box office bonanza ... for the second time. In fact, The Avengers has been on the list of top-grossing films since its original incarnation in 1970. That is the kind of predictability you want for your brand. In other words: Power Branding.

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