INGENIOUS ESPORTS BETTING SOFTWARE DEVELOPMENT

1. How millennials
engage in the
esports platform?
https://www.inoru.com/esports-betting-software

2. Categorizing the esports consumers
• There is no gender-wise categorization in esports
as both play equally.
• However, 69% of the esports players fall under the
age of 18-34.
• The median age of an esports player is 28 in
which they are most likely to own various tech
devices.
• Most of them spend time on screen either watch
or stream gaming content.

3. Why do operators need to
implement new strategies?
• The fanbase of esports exceeds more than 90
million worldwide.
• Operators must be prepared to face this growing
phenomenon in order to stay ahead of their
competitors.
• The target of esports is completely different from
the traditional pointers as it is very important to
understand the preferences of the millennials.
• Only then, the operators can attract them and retain
them in their platform.

4. The growth of
audience in esports
• Esports is witnessing tremendous growth in
its audience every year.
• It is estimated that about 323 people around
the world played esports in the year 2017.
• This includes both occasional viewers and as
well as enthusiasts in it.
• Operators continue to offer the customers
exactly what they need to boost the numbers.

5. How to find a
millennial?
• They will be pretty much interested in acquiring
new skills and are attracted to personalized
proposals.
• They prefer to buy a product from a company
only if their price and quality are equal.
• It is estimated 75% of millennials indulge in
esports frequently during the nights.
• Over 90% of millennials use coupons, so it is
one of the ways to target them.

6. How to communicate
with them?
• It takes an innovative campaign to reach out to the
millennials.
• Use of hashtags to publish infographics, slideshows, videos
on social media.
• They can be easily targetted with influencers and vloggers.
• Incentives and bonuses can also play a vital role in
communication.
• Know more : https://www.inoru.com/esports-betting-
software

7. • The millennial generation will play a major role in
taking the esports market to the next level.
• Esports betting software is growing alongside with
esports as millennials are demanding more business
interactions.
• They are the generation of consumers who where in
touch with the digital world since their infancy.
• The marketing strategies of companies requires a
major paradigm shift when it comes to handling
millennials as their customers.

8. Thank you
https://www.inoru.com/es
ports-betting-software
info@inoru.com
63692 50989