1.
Introduction:
When it comes to doing your website’s SEO, there is no blueprint to follow. The
assumptions, practices, strategies of doing SEO has many versions. Marketers use a
mix of SEO strategies to get rank #1 on SERPs. However, not every SEO practice is
done right.
Check this list of common SEO mistakes curated by Aarna Systems, the Best SEO
company in Pune.

2.
Google Penalty For Unethical SEO
● SEO mistakes can unknowingly put you into penalty trouble.
● It can impact your existing SEO rankings badly.
● Since Google is the leading Search Engine, it’s guidelines matter.
● These guidelines are not very rough but important.
● The first suggestion is to be aware of Google’s guidelines for SEO.

3.
Keyword Matters
● Keywords act as a reference to your offerings.
● When you choose a broad keyword relating to your services, it can be
competitive.
● Many Marketers aim for wrong or too high keywords.
● This lends their digital strategy into trouble.
● If you are SME, target location-specific keywords.
● It will help you grow faster than the expected rate.

4.
Poor Title & Meta Description
● The job of SEO doesn’t end with placing the right keywords on the webpage.
● Marketers need to write smart Title & Meta Description as well.
● Titles and Meta Descriptions informs searcher about your webpage content.
● Don’t lose your potential traffic by skipping this step.
● Write g titles and meta descriptions to rank your page in the SERPs fast.
● Hire the best SEO Company in Pune to help your SEO goals.

5.
Content Builds & Kills
● Many businesses don’t pay more attention to Content.
● Well, great content with the right keywords can bring good website traffic.
● Create content that adds value to your business.
● Off-topic, short content without keywords is a mistake to avoid.
● Balance content with keywords, engage people with social media posts etc.
● Blogs around 500 to 1000 words are good to start your content strategy.
● Explore your content opportunities everywhere on digital media.

6.
Using Spamful Black Hat Tactics
● SEO has shortcuts to rule the first position or at least the first page.
● Black Hat SEO practices give quick success and downfall.
● It includes keyword stuffing, link purchase, spam guest posting, etc.
● It can lead your website in trouble surrounded by penalties.
● If you are using any such tactic, stop it right away.
● Switch to White Hat SEO practices and enjoy long term SERP rankings.

7.
Missing out the Mobile – View
● Most of the traffic comes from Smartphones.
● Businesses often forget to pay attention to the mobile view.
● This is one of the biggest mistakes to avoid in the era of smartphones.
● Check your website on mobile view, navigation ease and user-friendly layout.
● See if you can really find all the menu options in that small mobile screen.
● Mobile view is the way to grow your online process today & beyond.

8.
● SEO is ever-changing, and it is getting better with every algorithm update.
● As SEO is vast, so are the mistakes that marketers are bound to do.
● It’s either you stay updated with the SEO world or hire a professional
● Aarna Systems is an SEO Service Company in Pune.
● We can give your website to the SERP heights.
Read More - COMMON SEO MISTAKES AND HOW TO AVOID THEM