Digital Marketing is on the boom. Many businesses are trying to rank on the SERPs. Hence it is important to know the smart strategies for Off-Page SEO. In this presentation, Aarna Systems, a leading SEO company in Pune, has unveiled the top 5 Off-Page SEO Link Building strategies. Know more about link building and get set to rank on the search engines soon.

2. Introduction:
Ranking your website on the Google SERPs is easier said than done. Many
businesses use different ways to get the first place but fail. Like On-page SEO, Off-
page SEO plays a vital role in ranking. Make sure you keep the website completely
optimized to reap the ranking benefits. In this presentation, we have discussed the
top 5 Off-Page SEO strategies that actually work. Let’s check it.

3. Focus on Good Links
● Link building is about relevancy.
● Every link is not appropriate for your website.
● Understand the difference between Good Links & Bad Links.
● Go for link building with a high ranking website.
● Don’t buy links to increase your ranking.
● Be careful, as you may end up breaching google guidelines.
● Avoid spammy directories for link building.

4. Do-follow v/s No-Follow Backlinks
● Do follow links have the HTML attributes that allow Google to follow the links.
● No follow tags indicates Google bots to skip counting the links on the web
page.
● No follow links don’t pass link juice or help in ranking the page.
● Do-follow links are the credibility votes for Google.
● Increase your page ranking with do-follow links.

5. Use the LIS Method
● Long content ranks faster on Google.
● Give people reason to backlink your website by writing lengthy content.
● Marketers do not prefer less content for backlinking.
● Discuss topics in-depth to sound a reliable source of information.
● Write blogs between 1500-2000 words for good backlinking opportunities.

6. Connect to Influencers from Industry
● Influencer marketing is skyrocketing many businesses.
● This marketing can produce an overwhelming response.
● When an influencer recommends your brand, the results are enormous.
● You will see website traffic growth, leads, social following and brand
awareness, in case of SMEs.
● A win-win deal to brand building and increase traffic

7. Broken Link Building
● Error 404 is a very common problem for backlinks.
● Error 404 creates a bad impression of your website.
● You also lose many leads and traffic due to the broken link error.
● Broken links can occur due to various reasons.
● Page location change, relaunching site or more can lead to this error.
● Find the broken links on your website and optimize them again.

8. Link building helps to boost your website with more traffic, leads and ultimately
sales. However, understanding the right methods of doing off-page link building is
very important. Apply these mentioned strategies for your next off-page SEO and
win more traffic and rank on the Google SERPs soon. If you want professional help,
feel free to connect to Aarna Systems. We are the Best SEO Company in Pune. Our
SEO experts can skyrocket your business digitally!
Read More - TOP 5 OFF-PAGE SEO QUALITY LINK BUILDING STRATEGIES