Digital marketing is transforming the way brands interact, persuade, and generate sales. It is one of the most important ways to grow business. In this presentation, Aarna Systems, a leading SEO company in Pune, has shared the basics of SEO- Search Engine Optimization. Read how SEO works and why your business needs SEO? The more you work on SEO, the better you rank.

2. Introduction:
As digital marketing is becoming popular amongst entrepreneurs, they are
learning about its components and implementing it for business growth. While
most understand digital marketing broadly, learning about elements such as
SEO is important. In this presentation, we have discusses the basics of SEO,
and it’s importance. Let's begin!

3. What is SEO?
● SEO or Search Engine Optimization is about lifting your website’s online
visibility on the search engine page results (SERPs) and get more
targeted traffic by using various online strategies.
● It focuses on online visibility, targeted traffic, and online strategy.
● SEO can bring websites on top of the SERPs and accelerate
conversions.
● Since most people don’t go for Page 2, ranking websites using SEO is
very important.

4. Types of SEO
● There are two major types of SEO
- Organic SEO
- Inorganic SEO
● Organic SEO is a natural way of growing traffic on your website without
paying for it.
● Inorganic SEO is about growing targeted traffic on your website with paid
ads.
● Organic SEO brings credibility, an edge over competitors in SERPs.
● Inorganic SEO can bring quick traffic, higher results in a shorter period.

5. How SEO Works?
● Suppose a person makes a google search on a topic ‘Best SEO
company in India’.
● Google scans billions of web pages to show the most relevant results for
the searched term.
● SEO is of two types: On-Page and Off-page.
● On-page optimization is done for improving and updating web pages of
the website
● Off-page optimization refers to reaching out to other websites for high
link building and more.

6. Why your business needs SEO?
● Every business needs SEO.
● You can start working on the SEO strategy from today; every day is a
good opportunity to start SEO.
● It is a smart way to get the best bunch of traffic to your website and
convert them, all in an economical way.
● When you optimize your website – on page & off page as per the search
patterns, your chances to rank becomes high.
● Give your business an edge over the competition.

7. ● SEO is vast and constantly updating.
● A good SEO strategy will take you to the heights of SERPs soon.
● Learn more about SEO, even if a digital agency handles your website.
After all, an entrepreneur understands their business the best.
● Give your inputs while making SEO strategies.
● Connect to Aarna Systems, an SEO Company in Pune to skyrocket
your SEO rankings soon.
Read More - WHAT IS SEO AND WHY BUSINESS NEED IT?