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Identify your target market using social media
1. Identify Your Target Market using social media Aaron Eden @aaroneden http://about.me/aaroneden
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8. Market segments Demographic Segment Measurable statistics such as age, income, occupation, etc. Psychographic Segment Lifestyle preferences such as music lovers, city or urban dwellers, etc. Use-based Segment Frequency of usage such as recreational drinking, traveling, etc. Benefit Segment Desire to obtain the same product benefits such as luxury, thriftiness, comfort from food, etc. Geographic Segment Location such as home address, business address, etc.
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Editor's Notes
You are not excluding customers It drives everything in your business Ask group for examples
Small biz owner already wearing all the hats Tell story about small business owner that is marketing luxury hand-bags in SkyMall
Focus on your customers What are the problems you think they have? Does anyone have multiple products? Do this for each!
Keep segments SMALL A customer is someone that pays for your product
Don’t sell Do In person Pair up No Surveys
Find people that you think fit your target market Get some practice
First find people with the problems, then connect DON’T Sell Connect in person
Follow up via email. Make new connections Meet in person or interview over the phone
Hasn’t worked great for me LOTS of networks to learn from
Wind Turbine team learned: Bigger turbine Market education Neighbor's Approval
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