The beauty of iA is that it provides us a foundation from which we can build languages, taxonomies, and workflows, to generate and improve understanding. When I think of iA (or ux, ix, or any discipline) for good, I think about building a foundation for our teams to do their best work and be their best selves.

1. Building a Foundation for Good
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

2. The beauty of iA is that it provides us a
foundation from which we can build
languages, taxonomies, and workflows,
to generate and improve understanding.
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

3. When I think of iA(or ux, ix, or any discipline)
for good, I think about building a foundation
for our teams to do their best work, and be
their best selves.
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

4. What is good?
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

5. What is our good?
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

6. This is my
“For Good”
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

7. How does this idea of “For Good”
relate to our work and teams?
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

8. Inspire each other to reach our
goals and do the best work of
our lives in a fearless, candid,
and supportive, environment.
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

9. We each have teams…
How we interact with those teams
impacts our ability, and our teams
ability, to do our best work.
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

10. We each have teams…
How we interact with those teams
impacts our ability, and our teams
ability, to do our best work.
No shit A-A-Ron!
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

11. My Teams
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

12. First team = My family
My Teams
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

13. First team = My family
Second team = My leadership team
My Teams
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

14. First team = My family
Second team = My leadership team
Third team = My direct reports
My Teams
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

15. First team = My family
Second team = My leadership team
Third team = My direct reports
Fourth team = The broader team
My Teams
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

16. @aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

17. Group emotional intelligence
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

18. Group emotional intelligence
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

19. Group emotional intelligence
Trust, identity, efficacy
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

20. Group emotional intelligence
Trust, identity, efficacy
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

21. Group emotional intelligence
Trust, identity, efficacy
Participation, cooperation, collaboration
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

22. Group emotional intelligence
Trust, identity, efficacy
Participation, cooperation, collaboration
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

23. Group emotional intelligence
Trust, identity, efficacy
Participation, cooperation, collaboration
Better decisions, more creative solutions, higher productivity
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

24. We want to work with and engage our
partners from a position of emotional
intelligence.
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

25. Emotional intelligence is the ability to sense,
understand, and effectively apply the power and acumen
of emotions as a source of human energy, information,
connection, and influence.
~ Robert K. Cooper. Ph.D.Feb 8, 2017
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

26. Emotional Awareness Component Definition Hallmarks
Self-Awareness The ability to recognize and understand your moods, emotions,
and drives, as well as their effect on others.
• Self-confidence.
• Realistic self-assessment.
• Self deprecating sense of humor/not taking one’s
self to seriously.
Self-Regulation The ability to control or re-direct disruptive impulses and moods.
The propensity to suspend judgement - to think before acting.
• Trustworthiness and integrity.
• Comfort with ambiguity.
• Openness to change.
Motivation A passion to work for reasons that go beyond money or status.
A propensity to pursue goals with energy and persistence.
• Strong drive to achieve.
• Optimism in the face of failure.
• Organizational commitment.
Empathy The ability to understand the emotional makeup of other people.
Skill in treating people according to their emotional reactions.
• Expertise in building and retaining talent.
• Cross-cultural sensitivity.
• Service to team, business partners, and customers.
Social Skills Proficiency in managing relationships and building networks.
An ability to find common ground.
• Effectiveness in leading change.
• Persuasiveness.
• Expertise in building and leading teams.
The five elements of emotionally intelligent team members
World IA Day 2018@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

27. Look past your preconceived thoughts
about a person and you’ll find things
more beautiful and more alike yourself
than you’ve thought.
~ Rogie King
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

28. We want work from a position
of trust, and seek to build
trust with our partners.
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

29. “If you want maximal productivity, and if you want work
that gets the best results, you want the people doing that
work to be in the optimal brain state for the work.
You are a person who can evict them from the zone of
optimal performance by slothfully handling your own
interactions with them.
So it's up to you to take responsibility for your impact on
their ability to work at their best.” ~ Daniel Goleman
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

30. We are not gatekeepers of good
experiences, we are facilitators
of great experiences.
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

31. To facilitate great experiences, we need
to embrace the concept that we are not
just designers, and embrace the day to
day opportunities to be designers as
leaders.
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

32. As leaders we can set foundations for
our teams, partner teams, and
organizations…
A foundation for good.
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

33. In 2018, let’s ground our identity in
openness, humility, candor, and
authenticity, setting a foundation
for good.
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

34. Thank you.
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos

35. Resources
- The Five Dysfunctions of a Team
- Team of Teams
- One Mission
- Emergent Strategy
Photos courtesy of unsplash.com
Iwan Lume, Volkan Olmez, Saketh Garuda, Sanwel Deen, Osman Rana, Toa Heftiba, Ian Scneider, Bamagal, Iker Urteaga
- On Emotional Intelligence
@aaroni • Design Director CapitalOne World IA Day 2018 | #wiad2018 #wiadbos