Esri's Geotrigger service allows users to set location-based triggers that send messages or notifications when a device enters or leaves an area. The document discusses Geotrigger components like condition polygons that define areas, actions like sending messages, and tracking profiles that control location accuracy and battery usage. It also covers creating Geotrigger rules using geoJSON format and APIs for integrating Geotriggers with ArcGIS applications. Battery usage can be optimized using adaptive, rough, or real-time tracking profiles depending on the needed location accuracy and priority of conserving battery life.