Facebook ads are the best ROI ad product ever. However, the key to success is targeting the right offer to the right audience. Here are 5 profitable audiences that your startup should be targeting.
This presentation was delivered at #BlueCon2016 at #HubEtzion February 2016.
5 Audiences You Need To Be Targeting With Facebook Ads
1. 5 Audiences You Need
To Be Targeting with
Facebook Ads
By: Aaron Zakowski
2. Aaron Zakowski
CEO & Founder, Zammo Digital Marketing
I help leading startups accelerate user
acquisition and achieve scale through
Facebook Ads. I have managed over
$1million in Facebook ads generating
over 250,000 leads and signups for
clients such as eBay, InVision, Cuisinart,
Webydo, Treehouse and many more.
28. What is a Lookalike Audience?
Facebook’s algorithm uses multiple
data points to create a custom
audience of people who are most
similar to your current audiences or
customers.
31. Summary
1) Get Pixel on your site
2) Get you offer right
3) Optimize your Website
4) 5 Audience to target:
• Fans
• Custom Audiences
• Retargeting
• Interests & Demographics
• Lookalikes
32. Thank you!
Aaron Zakowski
Blog: AaronZakowski.com
Facebook: @AaronZakowskiMarketing
Twitter: @AaronZakowski
OR
Download My Free Ebook
www.ZammoDigital.com/ebook