15 Tactics to Scale Your Trade Show Marketing Strategy
How to Promote Content to Drive More Sales with Facebook Ads
1. How to Promote Content
to Drive More Sales with
Facebook Ads
By: Aaron Zakowski
2. Aaron Zakowski
CEO & Founder, Zammo Digital Marketing
I help leading startups accelerate user
acquisition and achieve scale through
Facebook Ads. I have managed over
$1million in Facebook ads generating
over 180,000 leads and signups for
clients such as eBay, InVision, Cuisinart,
Webydo, Treehouse and many more.
9. 2-Tier Sales Funnel
1) Promote Awesome Content to Cold Leads
2) Sell Your Product to Warm Leads
10. Promote Awesome Content
to Cold Leads
• Cookie more prospects for
Retargeting
• Introduce cold leads to
your brand & products
11. Promote Valuable Content
• Provide value (Helpful but incomplete)
• Prove your expertise
• Build a relationship
• Don’t be overly promotional
12. What Kinds of Content to Promote
• Blog posts, Ebooks, Videos, Webinars,
Free Downloads
• Content has higher CTR. Make your ads
look like content.
• Create evergreen content