4. INTRODUCTION
Environmental scanning is
a concept from strategic
management by which
business gathers
information from the
environment to better
achieve sustainable
competitive advantage.
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5. DEFINITION….
“Careful monitoring of an organization
internal and external environment for
detecting early signs of opportunity and
threats that may influence its current
and future plan.”
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6. OBJECTIVE…
The objective of the analysis is to
provide knowledge and insights and to
impart different thinking to be used in
management planning and decision
making.
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7. TYPES OF ENVIROMENT UNDER
ENVIROMENTAL ANALYSIS…
MICRO
ENVIROMENT
• SWOT ANALYSIS
MACRO
ENVIROMENT • PEST ANALYSIS
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10. PROCESS
Environmental scanning is a research
process in which business collect all
types of relevant information that help
their business in making decision
regarding expanding or entering new
markets.
it can be described as keeping a
close eye on external or internal and
analyzing the information to know how it
can be beneficial for the business.
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13. SYSTEMATIC APPROACH
Under this approaches information for
environmental scanning is collected
systematically. All kinds of information related
to market, customer, technology , business
policy , competitors activity ,government
policy etc.
this information is collected on a
continues basis as the environment changes
fastly. 13
14. AD HOC APPROACH
In this approaches organization conduct
special survey and studies for any
specific environmental issues time to
time.
such study may be conduct to
undertake special project, evaluate or
change existing strategy or making new
strategy. 14
15. PROCESSED FORM APPROACH
To adopt this approach organization
uses information in processed form
available from different sources both
inside and outside of the organization.
The information collected from
survey interview etc. are primary source
of operation. This form of approaches are
occasionally used. 15
