Global E-Business : Importance and Challenges

1. Global E-Business :
Importance and Challenges
Ashima Wadhwa
Assistant Professor (IT)
Amity University ,Noida

2. Key Terms
• Globalization
• Culture
• Machine translation
• Human translation
• Web globalists
• Tariffs
• Quotas
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3. The Global Marketplace
Our connection to the global community is continual and
instantaneous.
The Internet, along with all of its technological advances, plugs
you into business, political, and cultural news from just about
anywhere at any time.
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4. Why It’s Important
Companies engaged in the global market enjoy the potential for
increased revenues, but also face greater challenges in certain areas
of their business.
Ensuring respect for the various cultures involved is essential to
success in the global arena.
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5. Challenges of Global
E-Business
To prepare a Web site that does business globally, be aware of the
following issues:
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Content Design Navigation

6. Challenges of Global
E-Business : Globalization
In the e-business world,
globalization specifically refers to
the process of adapting a business
Web site to meet the needs of
users in various countries.
globalization enhancing
connectivity and
interdependence among
the world’s markets and
businesses
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7. Challenges of Global
E-Business : Culture
As you think about expanding your
business into a new country, you’ll
also want to consider culture.
culture a way of life that
includes behaviors, beliefs,
values, and generally
accepted symbols for a
group of people; culture
can describe a religion,
race, gender, or
geographic region
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8. Challenges of Global
E-Business : Languages
E-commerce companies need to offer potential customers a
selection of languages to increase their chances of selling their
products and services.
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9. Challenges of Global
E-Business : Translations
You can use machine translation
or human translation to prepare
your Web site for audiences who
speak different languages.
machine translation
translating English text
into another language
using a software
application
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human translation the
use of a multilingual
person to change one
language into another

10. Challenges of Global
E-Business : Web Globalists
Web globalists help companies to
determine whether online selling
in a global market will be
profitable based on both their
product and service lines and their
organizational structure.
Web globalists
consultants who advise
companies on how to
design their Web sites and
market and sell their
products effectively to
international audiences
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11. Challenges of Global
E-Business : Price Structure
Present the pricing of your products in local currencies and factor
currency fluctuations into your e-business’s pricing structure.
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¥ £$
Global e-commerce success is dependent on the
accuracy of foreign-currency conversions.

12. Challenges of Global
E-Business : Tariffs
To provide a competitive advantage to
domestic producers, many
governments impose tariffs on
imports.
tariffs taxes or fees that
various governments
place on selected
imported products
imports goods that are
manufactured in one
country then shipped into
another country for sale

13. To provide a competitive advantage
to domestic producers, many
governments set quotas on imports.
quotas prescribed
quantities or maximum
amounts of imports
allowed into a country
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Challenges of Global
E-Business : Quotas

14. Removing
Geographic Barriers
Before launching into a
new international
market…
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learn about national
regulations.
learn about regional
regulations.
learn about import
restrictions.

15. Thank you!!!