Measuring Consumer Quality - The Missing Feedback Loop

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Anand Bagmar

Slides from my talk on Measuring Consumer Quality - The Missing Feedback Loop - delivered at PSTC 2018

Software

About Me
EssenceOfTesting.com
@BagmarAnand

What do you expect
from this session?
@BagmarAnand

Which roles is this topic
relevant to?
@BagmarAnand

QA as a Gatekeeper
QA as an Advocate / Enabler
@BagmarAnand

QA IS NOT a Scavenger
QA IS an Enabler
@BagmarAnand

QA IS NOT a Scavenger
QA IS an Enabler
Collaboration (Communication)
@BagmarAnand

QA IS NOT a Scavenger
QA IS an Enabler
Collaboration (Communication)
Questioning
@BagmarAnand

QA IS NOT a Scavenger
QA IS an Enabler
Collaboration (Communication)
Questioning
Risk Identification & Mitigation
@BagmarAnand

QA IS NOT a Scavenger
QA IS an Enabler
Collaboration (Communication)
Questioning
Risk Identification & Mitigation
Preventing Defects
@BagmarAnand

https://pxhere.com/en/photo/1175227
@BagmarAnand

Build
Measure
Metrics
Features
@BagmarAnand

Build
Measure
Metrics
Baseline
Features
@BagmarAnand

Build
Measure
Metrics
Baseline
Analyze
Features
@BagmarAnand

Build
MeasureLearn
MetricsPivot / Preserve
Baseline
Analyze
Features
@BagmarAnand

Build
MeasureLearn
MetricsPivot / Preserve
Baseline
Analyze
Hypothesis
Features
@BagmarAnand

Build
MeasureLearn
Experiments
MetricsPivot / Preserve
Baseline
Analyze
Hypothesis
@BagmarAnand

Build
MeasureLearn
Experiments
MetricsPivot / Preserve
Baseline
Analyze
Hypothesis The
Feedback
Loop
@BagmarAnand

How well do you know your Product?
http://www.thebluediamondgallery.com/wooden-tile/p/product.html
@BagmarAnand

Know your Product
Intent
http://www.thebluediamondgallery.com/wooden-tile/p/product.html
@BagmarAnand

Intent Use cases
http://www.thebluediamondgallery.com/wooden-tile/p/product.html
Know your Product
@BagmarAnand

Intent Use cases
Value
http://www.thebluediamondgallery.com/wooden-tile/p/product.html
Know your Product
@BagmarAnand

Intent Use cases
Value On-Track?
http://www.thebluediamondgallery.com/wooden-tile/p/product.html
Know your Product
@BagmarAnand

Who are your Product’s Users?
https://pixabay.com/en/user-green-worker-job-employee-309996/
@BagmarAnand

Measure
Analytics
Crashes (Client / Server-side)
@BagmarAnand

Measure
Analytics
Crashes (Client / Server-side)
Reviews / Ratings
@BagmarAnand

Measure
Analytics
Crashes (Client / Server-side)
Reviews / Ratings
Errors / Logs
@BagmarAnand

Learn
Infer (with context)
Pivot / Preserve
@BagmarAnand

Predict!
Is your learning and understanding deep
enough to make predictions of outcomes?
@BagmarAnand

Understanding, Measuring and Building Consumer Quality
https://essenceoftesting.blogspot.com/2017/12/understanding-
measuring-and-building.html
Reference
@BagmarAnand

Thank you!
EssenceOfTesting.com
@BagmarAnand

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Measuring Consumer Quality - The Missing Feedback Loop

1. Measuring Consumer Quality The Missing Feedback Loop @BagmarAnand Anand Bagmar Software Quality Evangelist Essence Of Testing

2. About Me EssenceOfTesting.com @BagmarAnand

3. What do you expect from this session? @BagmarAnand

4. Which roles is this topic relevant to? @BagmarAnand

5. QA as a Gatekeeper QA as an Advocate / Enabler @BagmarAnand

6. QA IS NOT a Scavenger QA IS an Enabler @BagmarAnand

7. QA IS NOT a Scavenger QA IS an Enabler Collaboration (Communication) @BagmarAnand

8. QA IS NOT a Scavenger QA IS an Enabler Collaboration (Communication) Questioning @BagmarAnand

9. QA IS NOT a Scavenger QA IS an Enabler Collaboration (Communication) Questioning Risk Identification & Mitigation @BagmarAnand

10. QA IS NOT a Scavenger QA IS an Enabler Collaboration (Communication) Questioning Risk Identification & Mitigation Preventing Defects @BagmarAnand

11. https://pxhere.com/en/photo/1175227 @BagmarAnand

12. The Feedback Loop @BagmarAnand

13. Build Features @BagmarAnand

14. Build Measure Metrics Features @BagmarAnand

15. Build Measure Metrics Baseline Features @BagmarAnand

16. Build Measure Metrics Baseline Analyze Features @BagmarAnand

17. Build MeasureLearn MetricsPivot / Preserve Baseline Analyze Features @BagmarAnand

18. Build MeasureLearn MetricsPivot / Preserve Baseline Analyze Hypothesis Features @BagmarAnand

19. Build MeasureLearn Experiments MetricsPivot / Preserve Baseline Analyze Hypothesis @BagmarAnand

20. Build MeasureLearn Experiments MetricsPivot / Preserve Baseline Analyze Hypothesis The Feedback Loop @BagmarAnand

21. Build MeasureLearn Experiments MetricsPivot / Preserve Baseline Analyze Hypothesis The Feedback Loop @BagmarAnand

22. Some examples @BagmarAnand

23. Product @BagmarAnand

24. How well do you know your Product? http://www.thebluediamondgallery.com/wooden-tile/p/product.html @BagmarAnand

25. Know your Product Intent http://www.thebluediamondgallery.com/wooden-tile/p/product.html @BagmarAnand

26. Intent Use cases http://www.thebluediamondgallery.com/wooden-tile/p/product.html Know your Product @BagmarAnand

27. Intent Use cases Value http://www.thebluediamondgallery.com/wooden-tile/p/product.html Know your Product @BagmarAnand

28. Intent Use cases Value On-Track? http://www.thebluediamondgallery.com/wooden-tile/p/product.html Know your Product @BagmarAnand

29. Users @BagmarAnand

30. Who are your Product’s Users? https://pixabay.com/en/user-green-worker-job-employee-309996/ @BagmarAnand

31. Understand your Users Profile https://pixabay.com/en/user-green-worker-job-employee-309996/ @BagmarAnand

32. Profile Location Understand your Users https://pixabay.com/en/user-green-worker-job-employee-309996/ @BagmarAnand

33. Profile Culture Languages Location Understand your Users https://pixabay.com/en/user-green-worker-job-employee-309996/ @BagmarAnand

34. Profile Culture Languages Location Hobbies Habits Understand your Users https://pixabay.com/en/user-green-worker-job-employee-309996/ @BagmarAnand

35. Measure & Learn @BagmarAnand

36. Measure @BagmarAnand

37. Measure Analytics @BagmarAnand

38. Measure Analytics Crashes (Client / Server-side) @BagmarAnand

39. Measure Analytics Crashes (Client / Server-side) Reviews / Ratings @BagmarAnand

40. Measure Analytics Crashes (Client / Server-side) Reviews / Ratings Errors / Logs @BagmarAnand

41. Learn @BagmarAnand

42. Learn Infer (with context) @BagmarAnand

43. Learn Infer (with context) Pivot / Preserve @BagmarAnand

44. Predict! @BagmarAnand

45. Predict! Is your learning and understanding deep enough to make predictions of outcomes? @BagmarAnand

46. Understanding, Measuring and Building Consumer Quality https://essenceoftesting.blogspot.com/2017/12/understanding- measuring-and-building.html Reference @BagmarAnand

47. Thank you! EssenceOfTesting.com @BagmarAnand

Measuring Consumer Quality - The Missing Feedback Loop

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Measuring Consumer Quality - The Missing Feedback Loop