The goal is NOT to develop a strategy for social media. The goal is to develop a business strategy that is social. I had the pleasure of delivering a presentation about how to develop such a strategy at “Think Social”, a Social Media Club Conference in Bahrain organized by Social Media Club Bahrain. Social Media Club is the world’s largest professional social media association consisting of 300+ chapters and 100,000+ social media professionals. The underlying theme of the presentation was that we must start leveraging social media across the organization, rather than limiting it to just the marketing department. Such a holistic approach to social media opens up new opportunities and significantly reduces the risks that social media presents to businesses.

1. Developing a Successful
Social Media Strategy
AbbasAlidina (@AbbasAlidina)
Social Media Club Conference ’11, Bahrain
November 26, 2011

2. #BenihanaKUW

3. #Barasti Fiasco

4. #Barasti Fiasco

5. #Barasti Fiasco

6. The Goal is NOT to Develop a
Strategy for Social Media…

7. The Goal is NOT to Develop a
Strategy for Social Media…
The Goal is to Develop a
Business Strategy that is Social.

8. The Traditional Consumer

9. The Social Consumer

10. The Social Media Perception Gap

11. The Power of Listening

12. Research

13. Research
Relax
Life
Family
Reading
Vacation
Cookies
Sleep
Passionate
Awake
Meditate

14. OK, We’re Listening.
What’s Next?

15. Stop Avoiding Customers!
Business
Customer

16. Engage!

17. What About the “R” Word?

18. Measurement

19. Measurement

20. Measurement

21. Which Department Should
Manage Social Media?

22. Who Should Manage Social Media?

23. The Poor Marketer
Marketing Customer
Service
Technical
Support
Human
Resources

24. To Succeed in Social Media,
Internal Communication is Just
as Important as External
Communication…

25. The Social Business

26. Start with People and your
Company Culture

27. Social Media Policies
Ibrahim Elbadawi
@iBadawi

28. The 3 Pillars of a Social Business
People

29. The 3 Pillars of a Social Business
People Process

30. The 3 Pillars of a Social Business
People Process Technology

31. Social Brand vs. Social Business

32. In Summary…

33. Develop a Business Strategy that is Social
Listen
Engage
Measure
Transform

34. Thank You
Abbas Alidina
Founder & Director
Logicks.com
AbbasAlidina.com
@AbbasAlidina
Questions?