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Kacung Abdullah
Kacung Abdullah

creativity business idea opportunity analysis

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CREATIVITY BUSINESS IDEA OPPORTUNITY ANALYSIS
SOURCES OF NEW IDEAS • Consumers • Existing Product or Services • Distribution Channels • Federal Government • Research and Development
METHODS OF GENERATING IDEAS • Focus Groups • Brain Storming • Problem Inventory Analysis
CREATIVE PROBLEM SOLVING • Brain Storming • Reverse Brain Storming • Brainwriting • Checklist Method • Free Association • Forced Relationship • Collective Notebook Method • Atribute Listing • Big Dream Approach • Parameter Analysis
TYPES OF INNOVATION • Ordinary Innovation • Technological Innovation • Breakthrough Innovation CLASSIFICATION OF NEW PRODUCTS  From a Consumer’s Viewpoint  From a Firm’s Viewpoint OPPORTUNITY RECOGNITION  The Idea and Its Competition  The Market and The Opportunity
PRODUCT PLANNING AND DEVELOPMENT PROCESS • Idea Stage • Concept Stag • Product Development Stage • Test Marketing Stage • Commercialization Stage E-COMMERCE & BUSSINESS START UP • Web Sites • Tracking Customer Information • Doing E-Commerce as an Entrepreneurial Company

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  • 2. SOURCES OF NEW IDEAS • Consumers • Existing Product or Services • Distribution Channels • Federal Government • Research and Development
  • 3. METHODS OF GENERATING IDEAS • Focus Groups • Brain Storming • Problem Inventory Analysis
  • 4. CREATIVE PROBLEM SOLVING • Brain Storming • Reverse Brain Storming • Brainwriting • Checklist Method • Free Association • Forced Relationship • Collective Notebook Method • Atribute Listing • Big Dream Approach • Parameter Analysis
  • 5. TYPES OF INNOVATION • Ordinary Innovation • Technological Innovation • Breakthrough Innovation CLASSIFICATION OF NEW PRODUCTS  From a Consumer’s Viewpoint  From a Firm’s Viewpoint OPPORTUNITY RECOGNITION  The Idea and Its Competition  The Market and The Opportunity
  • 6. PRODUCT PLANNING AND DEVELOPMENT PROCESS • Idea Stage • Concept Stag • Product Development Stage • Test Marketing Stage • Commercialization Stage E-COMMERCE & BUSSINESS START UP • Web Sites • Tracking Customer Information • Doing E-Commerce as an Entrepreneurial Company